70 campaigns in three months: SORT™ – Perion’s Cookieless Breakthrough – generates clicks at least 2x higher than privacy-invasive ads

TEL AVIV, Israel and NEW YORK–(BUSINESS WIRE)–Perion Network Ltd. (Nasdaq: PERI), a global advertising technology company that provides holistic solutions across the three main pillars of digital advertising: ad search, social media and display/video/CTV advertising, today announced that its pioneering solution SORT Technology has been validated and revalidated over several campaigns.

More than 70 global customers spanning all verticals – including leading entertainment, healthcare, technology services and consumer goods brands – report that the signals-based, AI-powered platform of SORT has demonstrated a 2x higher CTR than third-party cookies and a 60% increase in interaction rates. These campaigns all proudly display the “SORT Seal”, a badge of honor that is displayed on every SORT-powered ad, so brands can signal their respect for user privacy, and users can instantly determine which ad is “safe to click”.

“As a healthcare brand in a highly regulated industry, we must be rigorous with the opportunities we choose to test and learn from,” said Sarah Wilson, Senior Director of Media at HLK Agency. “Undertone’s new SORT cookieless targeting technology was a welcome solution for our open sign-up campaign as it provided a privacy-compliant way to test the move away from traditional pixel-based targeting and optimization models. Using SORT, Undertone identified and optimized the best performing SmartGroups throughout the flight, resulting in a 39% and 87% increase in our core creative units, compared to cookie-based methods. moves away from cookies, solutions like SORT ensure that we future-proof Ambetter by maximizing campaign KPIs in a compliant and consumer-focused manner.

This rigorously analyzed and evaluated data is based on browser performance, as well as devices inaccessible to cookie-based targeting. The results speak for themselves in the statistical data presented below.

“There are no more excuses. Advertisers now have a clear choice – they can follow what consumers demand – that their privacy be respected – without compromising ROI. SORT, or Smart Optimization of Responsive Traits , requires no editor integration,” said Perion CEO Doron Gerstel. “SORT is the technology result of R&D investment in Perion’s Smart HUB, a platform that extracts signals from all assets Then, using our proprietary AI technology, SORT identifies “middle ground” traits to drive predictable and scalable results across devices, thanks to our ability to aggregate real-time, on-the-fly data signals, all without using cookies.

“SORT is available to brands that value user privacy through Undertone, a Perion company,” commented Dan Aks, President of Undertone. “We are delighted with these validation results with campaigns using SORT. We expect to see the rapid scaling of the SORT platform as the realization that privacy and outcomes are not mutually exclusive. As consumers recognize and respond to the SORT seal – and ultimately ignore ads that don’t clearly communicate that it’s safe to click – the exponential growth of SORT will transform the post-cookie advertising ecosystem.

SORT has been thoroughly reviewed by Neutronian, a pioneer in independent data quality certification, and has been awarded Neutronian’s Cookieless certification. SORT is also validated in all campaigns, including Colorado Tourism and Owl Labs. For more information on cookieless targeting, please visit https://www.perion.com/solutions/cookieless-targeting/.

About Perion

Perion (Nasdaq:PERI) is a global technology company that provides holistic strategic business solutions that enable brands and advertisers to effectively “capture and engage” users across multiple platforms and channels, including interactive connected TV – or iCTV. Perion achieves this through its synchronized digital branding capabilities, which focus on high-impact creation; content monetization; its brand search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets change between categories.

About SORT

SORT, or Smart Optimization of Responsive Traits, is a technology result of Perion’s investment in its “Intelligent HUB” – a platform for pulling signals across all advertising channels and optimizing traffic at scale, producing metrics engagement and higher KPIs.

SORT is powered by Undertone, a Perion company and the leader in data-driven, high-impact smart campaigns. Multidimensional targeting technology identifies otherwise unrecognized similarities between users and creates different groups – which is the “Responsive Traits” component of the platform.

About undertone

Undertone creates memorable advertising experiences by thoughtfully orchestrating solutions across video, advanced television, rich media and social media to drive unparalleled branding and audience engagement across virtually any screen and any electronics. Their award-winning creative team uses the company’s 20 years of experience and billions of data impressions to intelligently create campaigns that can drive comprehensive KPIs while making meaningful connections with the 200 million unique users that they can reach each month. Undertone brings together the art and science of advertising to intelligently create campaigns that elevate consumers, brands and publishers. Visit undertone.com to learn more.

Forward-looking statements

This press release contains historical information and forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 with respect to Perion’s business, financial condition and results of operations. The words “will”, “believe”, “expect”, “intend”, “plan”, “should” and similar expressions are intended to identify forward-looking statements. These statements reflect Perion’s current beliefs, assumptions and expectations regarding future events and are subject to risks and uncertainties. Many factors could cause Perion’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements or financial information, including, among others, failure to realize the anticipated benefits of the companies and businesses we have acquired and may acquire in the future, risks relating to the integration of companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from ongoing business operations or otherwise disrupt the conduct of such activities, potential litigation associated with such transactions, and general risks associated with Perion’s business, including intense and frequent changes in the markets in which the companies operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to achieve efficiency and cost savings, changes in business strategy and various other factors, whether or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in Perion’s reports filed with the Securities and Exchange Commission from time to time, including its Annual Report on Form 20-F for the fiscal year ended on December 31, 2020 filed with the SEC on March 25, 2021. Perion undertakes no obligation to update these forward-looking statements.

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