ADS Advance – Shell, Accenture and Amex GBT launch Avelia
Shell, Accenture and American Express Global Business Travel (Amex GBT) have launched Avelia, one of the world’s first blockchain-powered Sustainable Digital Aviation Fuel (SAF) booking and claims solutions for business travel .
It is the largest SAF reservation and claim pilot at launch, delivering approximately one million gallons of SAF – enough to power nearly 15,000 individual business traveler flights from London to New York.
The pilot phase of the program aims to demonstrate the credibility of the book-and-claim model, using blockchain technology to ensure secure allocation of SAF environmental attributes to businesses and airlines after the fuel has been delivered into the network. fuel. With Avelia, airlines and corporate customers could simultaneously reduce emissions within their respective scopes, while ensuring transparency and accountability by avoiding issues such as double counting.
Developed by Shell and Accenture, with support from the Energy Web Foundation (EWF), Avelia includes cutting-edge travel management services from Amex GBT to aggregate global business demand for SAF, which will increase supply and availability. use of SAF and will help accelerate the way of the aviation industry. towards net zero emissions.
Jan Toschka, President of Shell Aviation, said: “SAF is a key enabler of decarbonisation in the aviation industry and it is available today. However, it is currently in short supply and costs more than conventional jet fuel. Avelia will help spark demand for SAF at scale, giving confidence to suppliers like us to further increase investment in production and in turn helping to drive down the price of these fuels.
Paul Abbott, CEO of Amex GBT, said: “A truly viable path to decarbonizing air travel is now open for business. We call on all companies to join us and share the costs and benefits of SAF in the travel and aviation sectors. Airlines will have access to corporate purchasing capacity, drawing on Amex GBT’s 19,000 customers worldwide.
Rachel Barton, Head of Europe Strategy at Accenture, said: “We believe that every business should be a sustainable business and that sustainability will be one of the most powerful forces for change. Our vision for the Avelia platform is to bring together airlines, businesses, cargo players and SAF suppliers in a trusted ecosystem that no single company could build or access on its own. Blockchain technology will be tested to help ensure trust through data integrity, validate proof of ownership, and enable transparent tracking of environmental benefits of SAF to customers.
Shell, Accenture and Amex GBT are the platform’s first customers and are excited to welcome new companies to Avelia to purchase SAF’s environmental attributes to drive industry change. Shell has committed to purchasing the environmental attributes equivalent to 100,000 gallons of SAF during the pilot phase of the Avelia program. Shell will increase this commitment as more SAF becomes available, to achieve its ambition of reducing Shell’s business travel emissions by 45% through SAF by 2030.
Scalable co-investment models, which allow companies to co-finance the cost of SAFs, are key to significantly scaling the supply and use of SAFs. An industry-accepted carbon accounting mechanism, such as accounting and claiming, is essential for these programs to develop credibly. The security and credibility of Avelia’s data is critical to building scientific and business consensus on ways to assign SAF environmental attributes and help accelerate the decarbonization of aviation.
Jesse Morris, CEO of Energy Web, said, “Energy Web is extremely proud to support Avelia, one of the world’s first blockchain platforms for SAF. We are confident that Avelia will provide credible and verifiable information on SAF by leveraging the power of blockchain and decentralized technology, which will help increase business demand and decarbonize the aviation industry.
Lauren Uppink Calderwood, Head of Aviation, Travel and Tourism, World Economic Forum, said: “Through the concerted efforts of ambitious government and industry leaders, we can accelerate the path to net zero aviation by increasing the supply and use of SAF. We commend the participants of this program for leading and testing an innovative model to help companies manage and account for their aviation emissions mitigation and look forward to incorporating lessons learned from these efforts into our wider SAFc framework programme. potential to resolve the aviation industry’s supply and demand impasse on scaling up SAF.”