Amelia Island Tourism Recognized for Excellence in Marketing
Amelia Island Tourism
March 11, 2022
CVB team honored with multiple Adrian Awards, ADDY Awards
AMELIA ISLAND, Fla. (March 7, 2022) – The Amelia Island Convention & Visitors Bureau (AICVB) has won four awards, including two gold, for outstanding travel marketing for winning entries in the 65and Annual Adrian Awards, the world’s largest and most prestigious travel marketing competition, organized by the Hospitality Sales & Marketing Association International (HSMAI). The awards will be presented at the HSMAI Adrian Awards Celebration on March 30 at Boca Raton in Boca Raton, Florida. The AICVB also recently won three ADDY Awards, including two Gold and a “Best of”, at the annual American Advertising Awards, the industry’s largest and oldest creative competition. Winning entries will now enter the American Advertising Federation district competition, which includes all of Florida and the Caribbean.
“It is very gratifying to see several elements of our integrated marketing plan recognized by these two highly regarded award programs,” said Gil Langley, President and CEO of Amelia Island CVB. “Our professional marketing team and various partners are the brains and forces behind this award-winning work, but the awards belong to a much larger group. Only by working with the Nassau County Board of Commissioners and the Amelia Island Tourism Development Board that we were able to develop and execute a powerful and memorable – and now award-winning – marketing plan to drive the rapid recovery we have seen in our local tourism economy.
For 2021, HSMAI has designed the Adrian Awards to reflect the current travel landscape, with targeted categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation and Corporate Social Responsibility, in addition to the categories traditional Adrian awards. Over 600 entries were submitted and judged by hospitality, travel, tourism and media experts.
“The HSMAI Adrian Awards recognize the important work the industry is doing to drive recovery in 2021,” said Robert A. Gilbert, CHME, CHBA, President and CEO of HSMAI. “Hospitality and tourism professionals continued to face ever-changing challenges that required innovation and ingenuity. HSMAI is proud to recognize the extraordinary efforts of leaders in sales, marketing and revenue optimization Hospitality with Adrian Awards. Recognizing incredible work, we will share best practices that will continue to drive recovery.”
The AICVB received two Gold Adrian Awards for the “Island Perks on Amelia Island” campaign in corporate social responsibility and the “Moments” campaign in digital marketing – social media, as well as two Bronze Awards for Dickens on Center (Public Relations Special Event) and the Cabana Life Brand & Influencer Ambassador Collaboration (Public Relations Influencer Marketing). Winning entries will be viewable online at AdrianAwards.com in the Winners Gallery after the March 30 celebration.
At the American Advertising Federation (AAF) Local Awards Gala, held Feb. 17 in Boca Raton, Fla., the AICVB received further recognition for its tourism marketing efforts, winning two Gold ADDY Awards and “Best of Interactive” for its weather-triggered advertising. Countryside. Designed to trigger smart, high-engagement ads when the weather in Northeastern U.S. markets turns colder, the campaign urged visitors to escape the snow, slush and cold in favor of clear blue skies. of Amelia Island. This effort earned ADDY Gold in the Web Advertising and Data-Driven Media categories, as well as “Best of Interactive” honors show-wide, thanks to its unique use of data to drive creative effort. and media. Applications are moving forward to compete in the district contest, with winners to be announced in April. All winning entries will be accessible in the ADDY Awards Winners Gallery at AAFSFL.org/awards.
About Amelia Island
A coastal treasure of northeast Florida, Amelia Island is a barrier island rich in colorful history and breathtaking natural beauty. Amelia Island offers long, beautiful beaches, abundant wildlife and crystal clear waters. Upscale resorts with world-class spas, championship golf and exclusive restaurants mingle effortlessly with a captivating collection of bed and breakfasts and historic neighborhoods. The island is home to Fernandina Beach, once a bustling Victorian harbor village, and now a charming downtown district of eclectic shops, attractions, and restaurants. Forget the daily getaway; come and make memories on Amelia Island. For more visitor information and online scheduling, visit AmeliaIsland.com.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing the business of hotels and their partners and is the industry’s leading advocate for smart and sustainable hotel revenue growth. The association provides hospitality professionals and their partners with tools, insights and expertise to drive sales, inspire marketing and maximize revenue through programs such as the Marketing Strategy Conference, Adrian Awards and HSMAI ROC . Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitterand HSMAI YouTube.
About the American Advertising Awards
The American Advertising Awards is the largest and oldest creative competition in the advertising and marketing industry. With over 30,000 submissions each year, winning the competition’s ADDY award is a great honor. The entries that win at the local level are then judged again at the district and national level. Entries at all three levels of the competition are universally considered the best of the best of the year.
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