Among the best YouTube ads of the last 12 months, tourism is an important theme
The Cannes Lions festival, which brings advertisers from all over the world to the Côte d’Azur, begins on June 20. To ring in the annual festival, YouTube released an updated version of its Ranking of YouTube Ads, which tracks the spots that receive the most views on the world’s top video platform. The ranking incorporates both paid and organic audience.
Last year, an ad featuring iconic K-pop group BTS topped YouTube’s ad chart. Among the ads aired between June 2021 and May 2022, Korea is still king: the most watched ad on YouTube during this period was a 45-second spot that featured a new Samsung Galaxy phone. The Suwon-based electronics giant hooked 103.2 million views with the ad cleverly constructed, and in the comments, several viewers revealed that the ad served its purpose:
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“Good enough” might not be good enough for a new Samsung phone, but it’s definitely good enough to captivate YouTube audiences. South Korea seems to know what’s going on when it comes to online video advertising: A tourist site that promotes the Asian nation’s colorful art and culture also made it into the top 10 of the ad rankings, 9th place. In general, tourism was a major theme in this year’s rankings: a hype Switzerland’s breathtaking panoramas earned runner-up status after clinching 102.7 million views.
swiss watchmaker Omega took third place with a commercial that aired during the Tokyo Olympics. So if you keep track of the top ten at home, the score is Korea 2, Switzerland 2, Rest of the World 6.
“If this work shows us anything, it’s that human connection, and a great idea that captures our collective cultural pulse, matters now more than ever. At Google, we talk about making information accessible and useful: can I get the right information, is it important to me? I believe the same notion applies to powerful brand storytelling on our platforms,” said Eugene Buono, creative lead for US Creative Works at Google, in a statement. “Creatively, stories that are accessible – culturally, conceptually, emotionally – tend to lead to effective and compelling creative work. Great stories in the hands of great storytellers. This year’s Ads Leaderboard collection proves that’s where it all begins. »
Here, via YouTube, is the complete top 10:
- Samsung (South Korea)
- MySwitzerland (Switzerland)
- OMEGA (Switzerland)
- Amazon (USA)
- Netflix (US)
- Turkish Airlines (Turkey)
- Nissan United States (United States)
- Apple (US)
- Imagine your Korea (Korea)
- Chevy (US)