Bonza reveals first routes as budget carrier eyes mid-year launch

The full route map features 25 journeys to 16 destinations across Queensland, NSW and Victoria. About 80% of routes are currently not served by any carrier, and even more are not served by a low-cost option such as Jetstar.

Mr Jordan said the flights represented five of the eight Boeing 737 MAX jets Bonza will launch later this year, with further routes to include destinations in Central and Western Australia to be announced. “We haven’t forgotten about other states,” he said.

Challenging the duopoly

Bonza represents the second major challenger to Australia’s traditional airline duopoly since the start of the pandemic and has decimated global aviation. Regional Express (Rex) last year launched its assault on the capital’s routes normally dominated by Qantas and Virgin Australia.

But Bonza’s entry is expected to follow a recovery in domestic aviation after Easter, fueled by pent-up demand. Mr. Jordan said Bonza was progressing well towards regulatory approvals, although its expected launch date was closer to mid-year than initially expected.

“We continue to do a good process, the end of the second quarter is quite possible [for launch] assuming we do everything the regulator expects of us and it is our responsibility to do. But we are doing a good process,” he said.

Mr Jordan was confident that Bonza would not launch too late to capitalize on the rally.

“I think the industry has had two revolting years. The sooner we can rebound as a tourism industry the better, but I think the pent-up demand that has built up over the past few years will take a lot longer to wear off than a few months,” he said. .

Bonza’s anchor investor, US investment firm 777 Partners, said it believes wholeheartedly in Bonza’s mission to stimulate new demand from underserved markets.

777 Partners representative and Bonza executive chairman Rick Howell said the 737 MAX aircraft was Australia’s “youngest, most technologically advanced and efficient” aircraft. He said it would ensure that “more Australians can travel cheaply, but with a high bar on the quality of their experience with us”.

“Although some airlines have connected the two in the past, low cost travel does not mean low quality travel. We invest in state-of-the-art aircraft to provide the opportunity for low fares as well as great environmental efficiencies,” said Howell.

Comments are closed.