BWH HOTEL GROUP® CELEBRATES THE CONTINUED MOMENTUM OF ITS GLOBAL DEVELOPMENT EFFORTS
PHOENIX, May 3, 2022 /PRNewswire/ — BWH Hotel Group, a leading hospitality company, continues to expand its global footprint with its growing presence in more than 100 key destinations around the world. Through expansion, new brand launches and acquisitions, the BWH Hotel Group is today a modern and innovative global hotel powerhouse with 18 distinctive brands across all segments of the chain – from luxury to economy – offering unique offers and experiences that meet the needs of every traveler and developer. .
“Our industry is finally on the road to recovery after going through one of the most difficult times in its history,” said Larry Cuculic, President and CEO, BWH Hotel Group. “At BWH Hotel Group, we have remained committed to supporting our hoteliers, ensuring the well-being of our guests and driving the industry forward through the recovery. It is extremely gratifying to see these efforts bear fruit as we celebrate the continued success of our development initiatives across the globe.”
Strengthening the company’s global operations
To continue to build on its global success, earlier this spring BWH Hotel Group announced the promotion of Ron Pohl to serve as the company’s President of International Operations and President of WorldHotels™. Pohl joined the organization in 2007 and previously served as senior vice president and chief operating officer. In his new role, Pohl will be responsible for further strengthening the organization’s global presence and improving the company’s operations globally.
“We have made significant progress in diversifying our portfolio and delivering exciting new brands that exceed developer and guest expectations. I look forward to working more closely with our global partners, company management and company personnel to build on our track record of success,” mentioned Ron PohlPresident of International Operations and President of WorldHotels.
Building on the foundation of success
Before expanding its portfolio to reach all market segments, BWH Hotel Group focused on the strength of its core brands, including Best Western®, Best Western Plus® and Best Western Premier®. Over the past few years, major branded hotel owners have pledged to invest billions of dollars in property upgrades and renovations, revealing a suite of revitalized properties that appeal to the modern traveler. Today, these brands have 3,171 properties worldwide and another 284 properties in the global pipeline.
Offer flexible and modern hotel solutions
With a solid foundation in place, BWH Hotel Group has begun to expand its portfolio with its soft collection offerings, which, following the acquisition of WorldHotels™ in 2019, includes seven brands in total covering all market segments. The Company’s soft collection offerings include BW Signature Collection®, BW Premier Collection® and WorldHotels Collection, which collectively have approximately 300 active hotels and resorts worldwide, and another 85 new properties in the global pipeline. Recent notable soft collection openings around the world can be viewed here.
Offer travelers a unique experience with charming hotels
Another key to the hotel group’s success is the launch of its four boutique offerings: Vīb®, GLō®, Sadie® and Aiden®. These additions have been instrumental in modernizing the BWH Hotel Group brand and expanding its reach into the upscale segment with unique boutique offerings. Today, there are more than 30 boutique hotels open around the world with 44 more in the pipeline. Recent notable openings include Aiden in Sydney, Australia and Vīb in Tempe, Arizona.
Economy segment leader
BWH Hotel Group has also seen significant success with its SureStay Hotel Group, launched in 2016, and has nearly 400 properties worldwide, making it one of the fastest growing brands in the hospitality industry today. today. The group is made up of four unique brands: SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM, providing customers with a variety of options in the economy segment. The brand is known as a trusted and respected lodging option among travelers, being named #1 in the economy segment in the JD Power 2020 and 2021 North America Hotel Guest Satisfaction Index Study.
To look forward
“At BWH Hotel Group, we continuously monitor the wants and needs of today’s guests to ensure our hoteliers can deliver a modern product offering that will appeal to the next generation of travellers,” commented Brad LeBlanc, Senior Vice President and Chief Development Officer, BWH Hotel Group. “Our core brands will always remain front and center, but we are seeing growing demand for soft collections and boutique brands from developers and travelers alike – and at BWH Hotel Group, we are well positioned to be a leader in these segments. We’re also looking to the future and what’s to come in the development world, and for us, it’s an extended stay.”
Rounding out BWH Hotel Group’s portfolio, the company’s extended stay options are Executive Residency and SureStay Studio. The extended stay segment is poised to be a big priority for the business in 2022 and beyond as BWH Hotel Group seeks to expand its footprint across these brands.
“I’m proud of our extensive portfolio,” added Cuculic. “With 18 distinct brands in each chain segment, I am confident that our flexible and modern hotel solutions will continue to exceed customer and developer expectations in markets around the world.”
For more information about BWH Hotel Group, please visit:
About BWH Hotel Group®:
BWH Hotel Group is a leading global hotel network comprised of three hotel companies, including WorldHotels™ Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. The global network includes approximately 4,500 hotels in more than 100 countries and territories around the world*. With 18 brands in all segments of the chain, from economy to luxury, BWH Hotel Group serves the needs of developers and guests in all markets.
* Figures are approximate, may fluctuate and include hotels currently under development.
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SOURCE BWH Hotel Group