Tourism Ads – Three Bears Band B http://threebearsbandb.com/ Mon, 26 Sep 2022 10:46:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://threebearsbandb.com/wp-content/uploads/2021/06/icon-1.png Tourism Ads – Three Bears Band B http://threebearsbandb.com/ 32 32 Daytona Beach Visitor Center prepares to launch new ad campaign https://threebearsbandb.com/daytona-beach-visitor-center-prepares-to-launch-new-ad-campaign/ Thu, 22 Sep 2022 17:48:22 +0000 https://threebearsbandb.com/daytona-beach-visitor-center-prepares-to-launch-new-ad-campaign/ DAYTONA BEACH — On the eve of its October debut, “Beach On,” the rallying cry at the heart of a new marketing campaign for Daytona Beach tourism, received another round of positive reviews on Wednesday from fans. board members of the Halifax Area Advertising Authority. “Wow, I have chills!” said Linda Bowers, board member, director […]]]>
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Tripadvisor goes beyond banner ads with a data-driven content studio https://threebearsbandb.com/tripadvisor-goes-beyond-banner-ads-with-a-data-driven-content-studio/ Wed, 21 Sep 2022 14:45:39 +0000 https://threebearsbandb.com/tripadvisor-goes-beyond-banner-ads-with-a-data-driven-content-studio/ Diving brief: Tripadvisor has a new in-house creative and content studio which uses first-party data from the travel platform to help marketers build more relevant campaigns, the company said in a statement. Wanderlab operates in the SoHo neighborhood of New York City and is overseen by Tripadvisor Media’s Managing Director, Christine Maguire. The store focuses […]]]>

Diving brief:

  • Tripadvisor has a new in-house creative and content studio which uses first-party data from the travel platform to help marketers build more relevant campaigns, the company said in a statement.
  • Wanderlab operates in the SoHo neighborhood of New York City and is overseen by Tripadvisor Media’s Managing Director, Christine Maguire. The store focuses on “cutting-edge marketing solutions” to help brands attract high-intent traveler audiences on and off Tripadvisor properties.
  • The San Diego Tourism Authority is the first client with a $1.5 million partnership promoting optimism and positivity in the city. Media elements include online content and out-of-home locations, such as interactive murals, which appear in multiple markets in the United States.

Overview of the dive:

Traipadvisor said it has wanted to expand its media business beyond banner and box advertising since before the pandemic, with Wanderlab being the result of that years-long ambition. The deployment comes as the travel category is experiencing a strong rebound in activity and as more and more platforms see their proprietary data stores as a way to offer marketing services to brands.

Wanderlab is positioning itself as a high-end, bespoke solution for high-spending travel buyers, though Tripadvisor is also courting non-endemic advertisers. Tripadvisor’s mobile and web properties are used by hundreds of millions of people each month to find flights, hotels, restaurants and nearby activities for their trips, indicating the types of marketers Wanderlab might want to win over.

Along with the San Diego Tourism Agreement, the studio published his first short creative workwhich depicts travel through a Gen Z lens. Filmmaker Andrew Stephan produced “Lost & Found,” in which interviewees discuss how the pandemic made them realize they were taking travel opportunities for granted.

The in-house store plans to offer a variety of media functions, including the creation of sponsored editorial and branded content to be featured on Tripadvisor, influencer marketing, social media campaigns, interactive video and related experiences by voice. Its launch comes as other travel companies set up advertising divisions and media networks that use data-driven insights as a selling point.

Marriott International in May launched the Marriott Media Networkan advertising platform that relies on information from more than 164 million members of the hospitality giant’s Bonvoy loyalty program. More and more in-house agencies and studios also welcome external clients to generate revenue. Insurance distributor Liberty Mutual’s in-house branch, called Copper Giants, started taking a job outside earlier this yearwith Harpoon Brewery his first contract.

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STARTUP STAGE: Postcard Travel promotes responsible luxury tourism https://threebearsbandb.com/startup-stage-postcard-travel-promotes-responsible-luxury-tourism/ Mon, 19 Sep 2022 07:03:05 +0000 https://threebearsbandb.com/startup-stage-postcard-travel-promotes-responsible-luxury-tourism/ postcard trip Based in Bangalore, India, Postcard Travel is a global community of storytellers, hoteliers and travel designers who want to make travel a force for good. Founded in 2020 and launched in September 2022, Postcard’s goal is to be the platform of choice for luxury travelers looking to discover hotels and tours that support […]]]>

postcard trip

Based in Bangalore, India, Postcard Travel is a global community of storytellers, hoteliers and travel designers who want to make travel a force for good.

Founded in 2020 and launched in September 2022, Postcard’s goal is to be the platform of choice for luxury travelers looking to discover hotels and tours that support the local community.

In early September, Phocuswright released its India Total Market Report, which provides a comprehensive view of the Indian travel market, including detailed market size and projections, distribution trends, major segment analysis of travel and key developments. Below, PhocusWire dives deeper into Postcard Travel.

Website

https://www.postcard.travel/

Newsletter

https://blog.postcard.travel/

What’s your 30-second pitch to investors?

Postcard is a media and travel representation company for luxury hotels and tourist tours that support the local community and promote responsible tourism. We aim to join them in inspiring a new generation of conscious travelers through storytelling.

The postcard was conceptualized in 2020 by Amit Jaipuria when he struggled to find luxury hotels and tours that supported the local community and were authentic voices for responsible tourism. Through the company’s website, newsletter and upcoming podcast, we bring stories of luxury hotels and conscious tours to a global community of travelers and invite them to book with them.

Describe both the business and technology aspects of your startup.

“83% of travelers believe sustainable travel is essential, nearly three-quarters believe they must act now to save the planet for future generations, and 61% pledge to travel more consciously.” -Booking.com

As society wakes up to travel in a post-COVID world, people are looking for innovative products that lead them towards more mindful travel and personal transformation. Although this is an emerging trend in the travel industry, driven by a more conscious and inclusive travel community, there is still much to be done globally to accelerate the process and make it mainstream.

Postcard brings together a global community of luxury hoteliers and conscious travel designers and invites them to showcase local stories. It then promotes them through its website, newsletter and podcast channels to a global community of travelers.

As a membership-driven platform, luxury hotels and travel designers apply to be listed in the Postcard Directory. If accepted, the company pays an annual fee to be included in the Postcard Hotel or Postcard Tour directory and a commission on sales converted from a Postcard lead. Hotels and tour operators then post local stories about their people, culture, history, food, nature and wildlife on the Postcard site with the aim of enticing travelers to book a stay or tour with them.

For hotels and tour operators who need help with storytelling, Postcard also offers a global directory of established storytellers they can hire for editorial services.

Give us your SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) of the company.

Strengths

  • Postcard is well positioned to be a leader in ushering in a new era in conscious travel. Using our branded media channels such as our website, newsletter and podcast, we have the tools to introduce our partners to a global community of conscious luxury travelers and a chance to inspire them with stories from different parts of the world. world.

Weaknesses

  • Although we are a startup with a big vision, we are still new to the market after launching on September 1, 2022. As such, we are in the early stages of promoting our brand in the global market and awareness of our consumers and suppliers. . We partner with like-minded media, industry groups and tourism boards to raise awareness of our company and support our vision of mindful travel.

Opportunities

  • We are a global community of storytellers, hoteliers and travel designers who share a common vision that travel serves as a force for good. We have partners representing more than 15 countries on five continents, and our list of candidates for new partnerships continues to grow. By empowering our partners and helping them succeed, we help make an impact in their respective communities.

Threats

  • With countless startups in the travel industry, each claiming to have their own way of serving consumers and partners, we can get lost in the crowd. As such, consumer and partner inaction can prevent us from achieving critical mass and traction. Therefore, we have taken the time to craft our message well to help us differentiate ourselves from others and position ourselves in the conscious luxury travel industry.

What travel pain points are you trying to alleviate from both a customer and industry perspective?

It is difficult for conscious travelers to find authentic boutique hotels and tours that support the local community and promote responsible tourism. Indeed, search platforms are driven by algorithms and attention is drawn to the best in SEO and with large advertising budgets. Social media is also very loud and it is difficult to find businesses. Since boutique hotels and travel designers are SMEs and have relatively limited budgets, they struggle to connect with like-minded travelers. Postcard manages the members it onboards, ensuring that only genuine, high-quality businesses are listed in its databases. This makes it useful for travelers to have Postcard as their preferred platform to identify like-minded partners to plan their trips with.

So you have the product, now how are you going to get a lot of customers?

Postcard’s goal is to be the platform of choice for luxury travelers looking to discover luxury hotels and tours that support the local community and promote responsible tourism. To achieve this, the company uses different marketing channels to spread the word and build its global community of conscious travelers.

  • Advertising The Postcard Tour and Hotel Directory to generate leads and bookings
  • Advertising The Postcard Newsletter and building a global mailing list
  • Advertise The Postcard podcast and get more listeners to subscribe
  • Boost the company’s publications on its social networks
  • Advertising The Postcard Blog to attract more subscribers
  • SEO and performance marketing of individual tours, hotels, blog posts and social media podcasts
  • Partnership with the media, industry groups and tourist offices for awareness
  • Public relations and media exposure for company updates, product launches and key partnership announcements
  • SEO and word of mouth marketing
  • Influencer Marketing

Tell us what process you followed to establish a real need for your business and the size of the addressable market.

Becoming a member of industry groups such as the Transformational Travel Council has allowed us to network and listen to the challenges faced by companies whose values ​​and visions we align with. We set out to create a product that would help them succeed. After hundreds of Zoom calls and one-on-one interviews, we were able to identify pain paintings, uncover opportunities, design the product, and establish Postcard’s business model.

How and when will you earn money?

Postcard has several channels to generate revenue. As it grows, the company will activate its various monetization strategies, such as:

  • Hotel and travel designer registration fees
  • Commissions on transactions
  • Sponsored ads on our newsletter and podcast channels

What are the backgrounds and previous achievements of the founding team?

A serial entrepreneur for 22 years, Amit Jaipuria has built several businesses in industries such as consumer technology, retail, agricultural technology, fine arts and travel. He is passionate about creating and empowering communities to bring change to the status quo. He is also the author of several patents on social media platforms and is a Media Herald and Ally Partner at the Transformational Travel Council.

How have you approached diversity and inclusion within your company?

Being community driven, we represent partners who are local hoteliers and travel designers from over 15 countries, and our vision is to have local representation from every country in the world. We invite them to present their products through stories featuring their people and their lands. Showcasing their stories helps us amplify their message and connect them with potential partners and donors who can support them in their initiatives.

What has been the hardest part of building the business so far?

Set up product design and messaging and build a community of vendors and consumers.

Typically, travel startups struggle to make an impact – so why will you be one of the lucky ones?

We are a community-centric company, founded on the fact that travel serves as a force for good. With every booking we make through Postcard, we help our partners have a direct local impact. We also share their vision and have committed 10% of all revenue to conservation and community empowerment with the intention of increasing this percentage as we scale.

In one year, what state do you think your startup will be in?

We will be a global representation company with partners and customers from over 100 countries. We will be cash flow positive and have impacted local communities around the world by connecting our partners with like-minded travelers.

What’s your endgame? (Go public, acquisition, grow and stay private, etc.)

We believe in social enterprise. We plan to remain a private company with a culture of empathy and inclusion and to give back to build a more sustainable world.

India Travel Market Report 2021-2025

This report provides a comprehensive view of the India travel market, including detailed market size and projections, distribution trends, analysis of major travel segments, key developments and more.

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Top 10 safety tips for your next trip to Cancun and the Mexican Caribbean https://threebearsbandb.com/top-10-safety-tips-for-your-next-trip-to-cancun-and-the-mexican-caribbean/ Sat, 17 Sep 2022 16:09:15 +0000 https://threebearsbandb.com/top-10-safety-tips-for-your-next-trip-to-cancun-and-the-mexican-caribbean/ Share the article Last update 21 hours ago Cancún and the Mexican Caribbean are among the most visited destinations in the world, with some 25 million people visiting the region through Cancún airport alone. Despite its reputation for organized crime and drug trafficking, the Mexican Caribbean is a safe destination for visitors, although there are […]]]>

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Last update

Cancún and the Mexican Caribbean are among the most visited destinations in the world, with some 25 million people visiting the region through Cancún airport alone. Despite its reputation for organized crime and drug trafficking, the Mexican Caribbean is a safe destination for visitors, although there are a few things travelers should keep in mind throughout their trip. We’ve rounded up the top 10 safety tips for your next Cancun vacation.

Playa del Carmen tourists

Stick to well-known tourist areas

Travelers should book accommodations in well-known tourist areas, such as Cancun’s Hotel Zone or Isla Mujeres, where law enforcement and tourist police keep visitors safe. Organized crime is much more likely to affect destinations off the beaten path, away from resorts and hotels.

Plan and book your activities in advance

From guided tours to museum visits, you have the choice among an infinity of activities whatever the season. To avoid scammers, travelers should carefully plan their excursions and tours in advance online or through a reputable travel agency. Try to avoid street vendors selling tours, which are usually overpriced or outright a rip off.

Tourism in Cancun

Avoid walking alone at night

Nightlife is a big selling point for many Mexican Caribbean destinations. While a night out in the bars of Cancun and Playa del Carmen can be fun, visitors should avoid walking unaccompanied at night, as they are at greater risk of pickpocketing. If you are traveling alone, stay in crowded places near the center.

Police truck at night

Never leave your belongings unattended

Sunbathing on some of Mexico’s best beaches is a favorite pastime for many visitors. It can be easy to get carried away by the white sand beaches and crystal clear tropical waters of Cancun, which is why it’s important to keep an eye on your belongings. The same goes for hotels, restaurants and other areas where tourists may leave their items unattended.

Leave your valuables at home

Pickpockets are always on the lookout for unsuspecting tourists carrying valuable jewelry and other goods with them. On your next trip to Cancun, pack only the essentials for your vacation, such as comfortable clothes and swimsuits. As for cash, it is advisable to have just enough to cover day-to-day expenses such as food and entertainment.

tourist font

Do not change money at the airport

Many tourists make the mistake of exchanging their dollars for Mexican pesos at the Cancun airport. Although convenient, their rates are among the worst in the area. Instead, exchange just enough to get to your hotel and exchange the rest at your resort or at a local exchange office, which offer better rates.

tourists at cancun airport

Use Uber-style taxi apps to avoid overcharging

With the growing number of taxi drivers caught overcharging tourists, many visitors are opting for more reliable means of transportation, such as Uber-like apps. These alternatives allow visitors to book a ride in advance, lock in the price, and receive a digital receipt. Note that ride-sharing vehicles are not permitted at Cancun International Airport, so book transportation with a reputable company in advance.

Purchase travel insurance before your trip

One of the best things you can do before visiting Cancun and the Mexican Caribbean is to get good travel insurance. Many things can go wrong during your trip, or even before it begins, such as unpredictable weather. From lost luggage to medical emergencies, a comprehensive travel insurance policy will cover both property damage and medical issues.

Tourists at the beach

Celebrate responsibly

It goes without saying that visitors should never use illegal substances while in Mexico. Although the Mexican Caribbean may seem like a laid-back party destination, violations of the national drug laws carry stiff penalties, ranging from fines to jail time.

Cancun Nightlife

Use reputable travel agencies

Online travel agency scams have increased in recent months in the Mexican Caribbean. Fraudsters target unsuspecting tourists with realistic advertisements promising top notch tours including luxury resorts, lavish amenities and action-packed tours at incredibly low prices. If you are booking through a Mexican travel agency, make sure the company is registered with the Association of Mexican Travel Agencies.

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Los Angeles Tourism Launches “Now Playing” Tourism Campaign https://threebearsbandb.com/los-angeles-tourism-launches-now-playing-tourism-campaign/ Fri, 16 Sep 2022 03:00:30 +0000 https://threebearsbandb.com/los-angeles-tourism-launches-now-playing-tourism-campaign/ Tourism in Los Angeles invites visitors to find out what’s “on view” in the City of Angels with the launch of a creative new advertising campaign highlighting the attractions, experiences, entertainment and accommodations found only in LA Filmed on location at several iconic LA locations, the spot combines live action film, music, animation and voiceover […]]]>

Tourism in Los Angeles invites visitors to find out what’s “on view” in the City of Angels with the launch of a creative new advertising campaign highlighting the attractions, experiences, entertainment and accommodations found only in LA

Filmed on location at several iconic LA locations, the spot combines live action film, music, animation and voiceover to create a dazzling mix of campaign content.

Leading the campaign, a dynamic 30-second ad depicting a writer at work on an ever-changing storyline that follows a group of friends as they criss-cross the city, visiting LA highlights such as the Hollywood Walk of Fame, Los Angeles County Museum of Art, Music Center and Venice beach.

“Now Playing instantly evokes what is unique to Los Angeles,” said Don Skeoch, director of marketing for the Los Angeles Tourism & Convention Board. “With this campaign, we’ve combined the scriptwriter’s vocabulary and the visual language of cinema to creatively capture what makes LA an unparalleled tourist destination.”

READ MORE: On site – Ruby slippers, pickle paloozas and shop boom. Inside LA’s post-pandemic playground

True to the identity of Los Angeles, the ad also features top talent which gives the campaign an extra touch of Hollywood magic.

Both commercials are narrated by a veteran of stage, screen and TV Jennifer Lewiswho recently starred as the comedic matriarch on ABC’s hit TV show, “Black-ish.” Steve Aoki, Southern California DJ, record producer, executive and restaurant franchise heir Benihana also lends his creative talents with a colorful performance on location.

“I walk in my joy because I live in one of the most beautiful cities in the world,” Lewis said. “I love nature, the ocean, sunrise and sunset, Los Angeles has it all from A to Z…we live in paradise.”

Launching on September 15, the campaign is expected to appear across traditional and digital marketing channels, both domestically and in international markets, including Australia, Canada, Mexico and the UK.

To celebrate Los Angeles’ longstanding connection to Mexico, the ad campaign is a co-production between Plus Plus and Panamericana, bridging the cultural divide between two sister cities, Los Angeles and Mexico City.

In honor of this connection, award-winning director Pablo Delgado Sanchez de Mexico was chosen to direct the spot.

“Coming as a tourist is very different from coming as a filmmaker,” said Delgado Sanchez. “It’s a totally different way to appreciate the city, to appreciate the people, to appreciate the neighborhoods.”


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What is Neom and The Line? Saudi Arabia’s Project and These Ads Explained | SBS News https://threebearsbandb.com/what-is-neom-and-the-line-saudi-arabias-project-and-these-ads-explained-sbs-news/ Thu, 15 Sep 2022 06:15:55 +0000 https://threebearsbandb.com/what-is-neom-and-the-line-saudi-arabias-project-and-these-ads-explained-sbs-news/ It looks like something out of a Hollywood sci-fi movie, but it’s promised to be real one day, and there’s a reason you might see ads all over the place. Saudi Arabia has been promoting its ambitious Neom project specifically to Australians, and in particular its latest project; a narrow desert oasis called The Line. […]]]>
It looks like something out of a Hollywood sci-fi movie, but it’s promised to be real one day, and there’s a reason you might see ads all over the place.

Saudi Arabia has been promoting its ambitious Neom project specifically to Australians, and in particular its latest project; a narrow desert oasis called The Line. The ads have appeared on Twitter – where the @NEOM account has one million followers – and LinkedIn.

Marketing expert Dr Andrew Hughes of the Australian National University said it was difficult to estimate the cost of the ads because Twitter is very secretive about pricing, but believes the company behind them could pay about $100,000 a day to promote his project in Australia.
They may potentially be targeted to appear in internet users’ feeds when they have searched for terms such as “Saudi Arabia” in recent months, he said, in connection with major news such as the but it is unlikely to be specifically connected.

What exactly is Neom?

The Neom Project was founded by Saudi Crown Prince Mohammed bin Salman, also known as MBS, to be a “vision of what a new future might look like”. His name is a mixture of the word neowhich means “new” in Greek, merged with the first letter of the Arabic word for future, mustaqbalwhich is also the first letter of the Crown Prince’s name.

MBS says Neom will have a capacity of 450,000 people by 2026 and nine million by 2045.

Saudi Crown Prince Mohammed bin Salman wants to be seen as a modernizer. Source: AAP

Physically, it will be located in an area extending up to 26,500 km in Saudi Arabia and will be divided into three regions, including Oxagon, a hub for industries and technology, and the tourist town of Trojena, located in a mountainous region where people can go skiing, attend yoga retreats and music festivals.

Earlier this year, Neom unveiled its extravagant vision for the third region, The Line, a vertical city enclosed within mirrored walls that promises to redefine city living. Its designers say the city will run on 100% renewable energy, with no streets or cars. The vertical design keeps urban sprawl to a minimum, occupying a smaller amount of land than one would normally expect for a megacity.

Described as “a civilizational revolution that puts people first”, the city will stretch for 170 km and promises residents to be able to travel by public transport from one end of the city to the other in 20 minutes . All amenities would be available within a five minute walk.

A futuristic cityscape shows people enjoying a picnic in lush gardens and swimming in an outdoor pool

Neom released images of its futuristic city The Line in July. Source: Provided / neom.com

The images show conceptual illustrations of a lush city with green spaces and rooftop gardens. Advanced ventilation and the use of solar, wind and hydrogen power will also ensure “clean, fresh air for its inhabitants”, according to marketing materials. It’s a bright, modern take on the kingdom and it’s exactly the impression of Saudi Arabia that the crown prince wants the world to see.

Why is Neom advertised in Australia?

Saudi Arabia tried to revive interest in Neom in Australia in July. Twitter users clicking “Why am I seeing this ad?” receive an explanation that Neom “wants to reach the people who are here: Australia”.

Asked why the kingdom would want to announce the project here, Middle East expert Rodger Shanahan of the Lowy Institute said Saudi Arabia likely needs foreign Western investment. This could include attracting funding and partnerships with Australian companies, particularly those with niche capabilities, he said.

Mr Shanahan said an Australian legal expert, as well as an Australian distribution company, were already working with Neom. Last year, the Export Council of Australia also boosted “the abundance of opportunities for Australian exporters, particularly in the infrastructure, mining, agribusiness and education sectors” in Saudi Arabia. during the deployment of its Vision 2030 plan.

“They can’t do it alone, technically or even financially,” Shanahan said of the Neom project.

Divers in the waters surrounding a futuristic city.

The Line by Neom offers an “unprecedented urban living experience”. Source: Provided / neom.com

“You need huge amounts of foreign investment to achieve that, or even a lot of that.

“So you have to present yourself as the type of company that people will want to invest funds in and not as some kind of backward society where people don’t want to invest.”
Foreign investors became hard to find after 2018 because people did not want to be associated with the regime, he said.

The US Central Intelligence Agency (CIA) has concluded that MBS ordered Mr Khashoggi’s assassination, contradicting claims by the Saudi government that he was not involved in the murder.

You need to present yourself as the kind of company people will want to invest funds in

Rodger Shanahan of the Lowy Institute

“This whole Khashoggi thing was part of the reason why some foreign investors are going to be and will continue to be worried about being associated with investments in Saudi Arabia, as long as there are these human rights issues.” , Mr. Shanahan said.

Why is Saudi Arabia doing this?

After years of ostracism by the international community after the death of Mr. Khashoggi, Saudi Arabia seems to be making a comeback.

The Neom project is part of the kingdom’s Vision 2030 plan to rebuild the economy, make it less dependent on oil and attract foreign investors and tourists. It was launched in 2017, about a year before Mr Khashoggi died, but lost much of its momentum amid controversy.

Jamal Khashoggi standing inside

Murdered journalist Jamal Khashoggi in 2018. Source: press association

Mr Shanahan said the kingdom needed to rehabilitate its image to keep projects like Neom on track. He said that launching events like the appeared to be an attempt to “sportswash” allegations of human rights abuses in the kingdom.

The golf tournament is funded by Saudi Arabia’s sovereign wealth fund, chaired by the crown prince, and has come under fire for using the sport as a means of trying to change the kingdom’s reputation. Saudi Arabia also hosted a Formula 1 event earlier this year.
“The sports washing is part of the larger investment required and the image enhancement program that Saudi Arabia needs to make these things [like Neom] even partially realizable.”
Saudi Arabia also needs to diversify. The kingdom depends on revenue from the sale of its oil and gas, but this will become increasingly unsustainable as action on climate change intensifies and resources dry up.

“The whole Saudi social contract had been ‘don’t worry about political rights, because you’re taken care of economically.’ , Mr. Shanahan said. said.

Neom could also play a role in its tourism industry as Saudi Arabia moves towards a sustainable and eco-friendly lifestyle brand. Neom’s website notes that the project is located a six-hour flight from 40% of the globe.
“It’s more than a vanity project, [MBS] wants to be seen as the great modernizer,” Shanahan said.
It also helps MBS appeal to his support base among the kingdom’s youth who are already benefiting from his social reforms.

“At the same time, he is completely ruthless when it comes to cutting at the knees, any criticism of his actions, any potential rivals…and hitting hard on any public criticism of him,” Mr Shanahan said.

Will it work?

There is skepticism as to whether the crown prince’s vision for Neom is achievable.
“It’s not technically feasible right now. Will it be technically feasible in our lifetime? From what I’ve seen, it would push the envelope,” Shanahan said.
Mr Shanahan said that traditionally people were wary of announcements made in Saudi Arabia because “the announcement was the thing and what actually happened after the announcement could be entirely different”.
But he noted that MBS had made substantial social reforms that had only been talked about before, so it would be interesting to see if he would be able to force his vision of Neom as well.
“Everyone reserves their views on Neom and The Line…work is definitely being done on Neom, but let’s wait a few years on the trail to actually see what happens.
Whether built or not, Dr Hughes says Neom creates an image of Saudi Arabia as it wants to be seen: modern and innovative. The kingdom has been at the forefront of its marketing for a long time, he says, promoting its internet speeds as among the fastest in the world, as well as its demands for social reform, including allowing women to work, drive and leave the country. without the permission of a male guardian. It is also very proud of its tertiary sector.

“I think they’re trying, in a way, to not only build their brand, but to make amends for past wrongdoings…and one of the ways of doing that is through these things like these big developments. , you’re proving you’re modern,” said Dr Hughes.

A profile in The Atlantic earlier this year said the crown prince wanted to turn “one of the strangest countries in the world into a place that could plausibly be called normal”.

Dr Hughes said Saudi Arabia may have seen the UAE’s success in marketing Dubai to the rest of the world as a destination city or convenient stopover location. Through Neom and The Line, the Crown Prince hopes the world will no longer see Saudi Arabia as a conservative, male-dominated nation where homosexuality is still punished and women are repressed.

Neom’s futuristic cityscape is an alternative take on how the kingdom sees itself and its future.
“That image, they want to be the aspiration that you see when you go there, but also that you now have in mind of Saudi Arabia,” Dr Hughes said.
“You can change the country mark using images like this.”
SBS News contacted the Saudi consulate in Sydney for comment, but did not receive a response.

Would you like to share your story with SBS News? Email yourstory@sbs.com.au

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Planning for the best: Josh Simpson explains why advertising needs creative planners https://threebearsbandb.com/planning-for-the-best-josh-simpson-explains-why-advertising-needs-creative-planners/ Fri, 09 Sep 2022 08:06:00 +0000 https://threebearsbandb.com/planning-for-the-best-josh-simpson-explains-why-advertising-needs-creative-planners/ Josh joined Intermark in 2013 after 20 years of experience at a Minneapolis agency in senior strategic planning roles with Carmichael Lynch and BBDO. His major brand experience includes Delta Airlines, Harley-Davidson, US Bank, Walgreens, Hormel Foods, Jennie-O, Target, OfficeMax, Caribou Coffee and Blue Cross. He always considered himself a creative groupie and student of […]]]>

Josh joined Intermark in 2013 after 20 years of experience at a Minneapolis agency in senior strategic planning roles with Carmichael Lynch and BBDO. His major brand experience includes Delta Airlines, Harley-Davidson, US Bank, Walgreens, Hormel Foods, Jennie-O, Target, OfficeMax, Caribou Coffee and Blue Cross.

He always considered himself a creative groupie and student of business who spent his early career in account management and business development roles. At Intermark, Josh leads strategic planning and a team of behavioral psychologists for all clients including Physicians Mutual, Alabama Tourism, Bona, Troy University and others.

Q> In your opinion, what is the difference between a strategist and a planner? Is there a? – And according to you, which description corresponds best to your way of working?

Josh> I think I’m cheating by calling it strategic planning, but I believe no one can claim cross-disciplinary strategic prowess. Planners involve a forward-thinking brand vision and that includes working with media strategists, social strategists, digital strategists, and more. and this is how enlightened visions are conjured up and which I personally love to work with.

Q> When you turn a business brief into something that can inform an inspiring creative campaign, do you find the most useful resource to tap into?

Josh> When I joined Intermark, we decided to enhance the authenticity of our position as a psychology-focused marketing agency by hiring real behavioral psychologists with PhDs rather than regurgitating psychological theories from pop culture. . It took me a little while to realize that I shouldn’t try to turn these people into junior planners, but rather embrace the single focus they put on audience understanding. I find that psychological profiling and the empirical frame of reference consistently not only elevates our audience’s perception, but also identifies principles we can apply to influence behavior.

Q> What part of your job/strategic process do you enjoy the most?

Josh > Always – see the impact of insight in creative concepts and help support client decision making for bold creative ideas.

Q> What strategic maxims, frameworks or principles do you come back to over and over again? Why are they so useful?

Josh > My early career at Carmichael Lynch provided me with some nuggets that I cherish and that still resonate with creative development and decision making.

“Speak to the point and let others listen” – Work that strikes the passionate attracts other people to brands.

“Don’t build a tar paper shack on prime real estate” – media space is expensive. Do not fill this property with clearly marginal works.

“Form follows function, but both depend on emotion” – Willie G. Davidson said this about Harley motorcycle design. This is my favorite quip on the importance of creativity.

Q> What advice would you give to anyone considering a career as a strategist/planner?

Josh > Before you walk into this gig, you must really love creative advertising so much that you’re willing to stay in the office until you hear the vacuum cleaners. Never treat a brief as paperwork. Sweat each item. Remember how hard a team will work on a mission. Don’t settle for content. Consume ad reward shows. Imagine the ideas that may have sparked the ideas. Know the other agencies and the writers and art directors behind the ads. Be jealous. Help create and sell the work you want to show off at Thanksgiving.

There are plenty of jobs for smart pants. Advertising needs planners who love creativity.

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EUROTEL Green Soldier, EMPERADOR in Straits Times Index, CEB https://threebearsbandb.com/eurotel-green-soldier-emperador-in-straits-times-index-ceb/ Sun, 04 Sep 2022 16:00:57 +0000 https://threebearsbandb.com/eurotel-green-soldier-emperador-in-straits-times-index-ceb/ Green Soldier is the new face of Eurotel’s social media Eurotel, one of the country’s fastest growing hotel chains, recently signed Jhonwel Reyes, aka Baguio City’s viral “Green Soldier” mime Tito Noel, as the new brand ambassador for social media. The signing of the contract, which took place on July 27, was honored by Green […]]]>

Green Soldier is the new face of Eurotel’s social media

Eurotel, one of the country’s fastest growing hotel chains, recently signed Jhonwel Reyes, aka Baguio City’s viral “Green Soldier” mime Tito Noel, as the new brand ambassador for social media. The signing of the contract, which took place on July 27, was honored by Green Soldier himself (pictured, center) and key Eurotel officials (left to right) Sue Geminiano, Marketing Manager ; Ronaldo Sebastian, Head of Sector; and Mariel Quinto, head of advertising and promotions.

Established in 2005, Eurotel is a unique European-inspired hotel located in the heart of major cities in Metro Manila and major tourist areas of the Philippines.

Eurotel’s new social media campaign, titled ‘EUR Green Soldier’, rightly reinforces its core offerings of excellent service standards and warm and fun Filipino hospitality. “Eurotel is known for its high-end affordable services. With our new campaign, we are reinforcing Eurotel as the best hotel choice for all different types of guests as it offers a comfortable and relaxing experience with our comprehensive amenities and friendly, efficient hotel staff. The Green Soldier, being a fun and lovable personality, embodies part of what Eurotel wants to convey to the public,” said Mr Sebastian.

Tito Noel, on the other hand, proudly stated that his character and Eurotel’s goals are completely aligned and he will do his best to live up to Eurotel’s image. The Green Soldier has 1 million and 900,000 followers on Facebook and Tiktok, respectively.

To bring Eurotel closer to the hearts of all, the green soldier will visit Eurotel branches located in Las Piñas, Pedro Gil, Makati, North Edsa, Baguio, Angeles, Boracay, Vivaldi, EDSA Shaw on various occasions, for a fun meet and greet customers of the hotel and its fans.

Emperador, top PH company in the Straits Times Index

Emperador Inc., a global spirits company headquartered in the Philippines, achieves another historic milestone by officially joining the Straits Times Index (STI) Global Major Companies after meeting all eligibility requirements. Emperador’s inclusion in the STI, the first for a Philippine company, will take effect when trading begins on September 19.

STI is a market capitalization-weighted index that tracks the performance of the top 30 companies listed on the Singapore Stock Exchange (SGX). It is widely followed by investors as a benchmark for the Singapore market.

“It is an honor to be the first and only Filipino company to be part of STI alongside its reputable list of global companies. Being part of the benchmark of Asia’s most international stock exchange further reinforces Emperador’s status as a global company… We are currently embarking on our aggressive international strategy and are pleased to have an exposure of scale,” said Winston Co, president of Emperador. Inc.

On July 14, 2022, Emperador made history by being the first company listed on the Philippine Stock Exchange to have a secondary listing on the Singapore Stock Exchange.

Emperador Inc. owns Emperador Brandy, the world’s top-selling brandy, and Whyte and Mackay, the fifth largest producer of Scotch whiskey in the world. Emperador’s portfolio of iconic brands includes Fundador Brandy, The Dalmore, Jura and Tamnavulin Single Malt Scotch whiskies. Products are available in over 100 countries worldwide.

Cebu Pacific chooses IBS software

Mathew Baby (left), IBS SVP and Head of Flight Operations and Alex Reyes, CEB’s Chief Strategy Officer.

Cebu Pacific (CEB) selected IBS Software for its crew planning processes to further improve operational efficiency.

As the airline steps up its domestic and international networks, more flights would lead to better management of staff schedules.

This move is part of Cebu Pacific’s digitization journey. By implementing IBS Software’s cloud-based iFlight ADOPT solution, Cebu Pacific will replace manual processes with digital tools to implement new systems for crew pairings, roster composition and preferential bidding for crews, which will increase employee satisfaction.

“iFlight gives us the tools and information we need to make proactive, data-driven decisions to support crew with complex schedules,” said Captain Sam Avila, Vice President of Flight Operations at Cebu Pacific.

IFlight will enhance Cebu Pacific’s existing crew roster system by producing fair and transparent rosters and helping staff manage their schedules more efficiently.

Vehicle Advertising Measurement Project

Toyota Mobility Solutions Philippines Corp. (TMSPH) has launched a mobility service demonstration project to optimize advertising revenue by specifically measuring the effectiveness of wraparound advertising of fleet vehicles based on vehicle location information using GPS data sent by the mobile application.

The project is in coordination with Flare Inc., a company that develops and operates mobility-related businesses such as print advertising, Toyota Financial Services Philippines Corp. (TFSPH), Toyota’s automotive sales finance company, and Toyota Daihatsu Engineering & Manufacturing Co. Ltd. . , Toyota’s regional office in Asia. The project will be promoted using 10 fleet vehicles in Metro Manila, Laguna and other bordering cities for six months.

During the demo, TMSPH will serve as an advertiser promoting TFSPH’s KINTO One full-service rental product.

The demonstration project collects a wide range of data and knowledge relating to the effectiveness of advertising by using cars that travel across large areas for advertising. It can also measure advertising effectiveness more accurately by using and verifying GPS-based vehicle position information sent from drivers’ smartphones and real-time traffic data collected at each location, instead to use the data obtained from a periodic traffic census.

Hapag Movement

Globe Telecom’s Hapag Movement offers a platform for anyone to help put food on the table for families suffering from involuntary hunger.

The project engaged multi-sectoral partners and offered customers ways to help with just a few taps on their mobile phone.

The Hapag Movement’s integrated approach includes not only supplementary feeding activities, but also skills development and capacity building sessions. It also offers a microcredit program to help revive the livelihood activities of Filipino families.

Globe customers can now help provide food for families in need whenever they purchase Globe prepaid loads or pay for their monthly Globe subscriptions. Each transaction allows customers to earn Globe Rewards points which can be donated to the Hapag movement for the fight against extreme hunger in the country.

PHINMA’s birthday

PHINMA Corp. celebrated its 16th year of commitment and contribution to the Ministry of Education’s annual Brigada Eskwela (DepEd).

For nearly two decades, PHINMA has been mobilizing its employees, scholars, and their families to participate in DepEd’s Adopt-A-School program even before Brigada Eskwela was institutionalized in 2008. The group’s annual participation in Brigada Eskwela includes beautification schools, improving infrastructure and providing school and cleaning materials to students and teachers. Over the past ten years, the Group has helped 10,907 students and 247 teachers in public schools and planted no less than 280 indigenous trees.

This year alone, more than 800 volunteers from the PHINMA group participated in the Brigada Eskwela. This year’s school improvement initiative involves repairing and cleaning up 40 public schools across the country. PHINMA has also donated masks, gloves, alcohol, cleaning materials and school supplies in preparation for the resumption of face-to-face classes.

Honda joins the 8th PIMS

Honda Cars Philippines Inc. (HCPI) will exhibit new and upcoming models and future technologies and offer exclusive offers and promotions at the 8th Philippine International Motor Show (PIMS) from September 15-18 at the World Trade Center.

The Honda exhibition will highlight Honda’s vision of safer and more sustainable mobility designed to enhance people’s joy of life. The event will feature Honda’s advanced technologies, namely the Honda SENSING and the new Honda CONNECT. Additionally, the 8th PIMS will also be the venue for the official Philippine debut of the all-new Honda SENSING HR-V RS Turbo and Honda SENSING City 1.5 CVT and Civic RS Turbo CVT props. On top of that, there will be a preview of an all-new Honda model that will only be shown during the auto show.

HCPI will showcase the capabilities of its advanced technology platform, Honda CONNECT. This upcoming technology aims to provide safety, security and convenience through smartphone connectivity.

Customers are also spoiled with freebies, additional and exclusive cashbacks.

CLIB is National Broker of the Year

Cebuana Lhuillier Insurance Brokers Inc. (CLIB) has won National Broker of the Year – Philippines at the 2022 Insurance Asia Awards.

CLIB’s initiative to offer its products in the digital space was also recognized by winning the Insurtech Initiative of the Year.

Now in its seventh year, the Singapore-based award recognizes outstanding insurance companies in Asia that deliver outstanding initiatives, products and solutions to their customers.

The award confirms CLIB’s efforts to provide Filipinos with greater access to more inclusive and affordable insurance, as well as Cebuana Lhuillier’s market leadership and commitment to promoting financial inclusion for its stakeholders, even in times of crisis. uncertainty.

“We are honored to be recognized by an internationally renowned awarding body like the Insurance Asia Awards. This is a strong testament to our commitment to providing excellent insurance products to our kababayans that they can rely on during the most difficult times. Guided by our mission of financial inclusion, we will remain true to our commitment to serve our customers by continuously innovating our products and services,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

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Why San Francisco Was Flooded With Ads From Illinois https://threebearsbandb.com/why-san-francisco-was-flooded-with-ads-from-illinois/ Fri, 02 Sep 2022 11:04:30 +0000 https://threebearsbandb.com/why-san-francisco-was-flooded-with-ads-from-illinois/ A look around the Caltrain station is bound to be confusing: you’ve arrived in San Francisco, but the ads only talk about… Illinois? Over the past five months, banners, posters on the walls and pillars shrouded in a blue hue – all branded with the state of Illinois – have popped up around the city, […]]]>

A look around the Caltrain station is bound to be confusing: you’ve arrived in San Francisco, but the ads only talk about… Illinois?

Over the past five months, banners, posters on the walls and pillars shrouded in a blue hue – all branded with the state of Illinois – have popped up around the city, leaving many perplexed. The phrase “The Middle of Everything” and the visual of “Glee” actress Jane Lynch in a beret became commonplace. It’s not just at the Caltrain station in San Francisco; several BART stations, including the Montgomery Street and Powell Street locations, are adorned with advertisements about Illinois. And the ads are not a mistake.

Many Enjoy Illinois advertisements feature actress Jane Lynch at an Illinois location.

Courtesy of the Illinois Office of Tourism

SFGATE has partnered with TimeZoneOne, the partner public relations firm of the Illinois Department of Commerce and Economic Opportunity, home to the Illinois Office of Tourism. He explained that despite the 2,000 mile distance, San Francisco is a very intentional marketing choice.

“Spending by travelers from San Francisco to Illinois certainly exceeds that of travelers from other cities coming to Illinois,” said Daniel Thomas, president and CEO of TimeZoneOne. “Therefore, we wanted to show and educate people about Illinois.”

On the San Francisco side, the Illinois ads were nothing more than a standard transaction. “We see a lot of these types of announcements here at BART,” a BART spokesperson told SFGATE via email.

Ads promoting tourism in Illinois cover large portions of the Montgomery BART station, as seen on Tuesday, August 30, 2022.

Ads promoting tourism in Illinois cover large portions of the Montgomery BART station, as seen on Tuesday, August 30, 2022.

Charles Russo

While the ads are inherently out of place, they could work, according to the numbers. “Hotel stays for San Franciscans traveling to Illinois actually increased 100% year-over-year for the month of June,” Thomas said.

The company’s media expenses in San Francisco from May through July cost north of $1.5 million, according to Thomas. That’s a meager amount for Illinois, whose tourism industry attracts more than 110 million visitors a year.

The Illinois Tourism Board has historically focused on ad spending in the Midwest, but its marketing campaign in San Francisco is part of an effort to show that Illinois isn’t just a destination. travel by car. Beyond identifying the potential spending power of West Coast visitors, the ads were placed in the hope that San Francisco would provide Illinois with a more diverse travel crowd, Thomas said.

A commuter waits for a BART train to arrive at Montgomery station on Tuesday.

A commuter waits for a BART train to arrive at Montgomery station on Tuesday.

Charles Russo

“The diversity I’m talking about isn’t just geographic and demographic. It’s really about making sure it has a wide range of visitors, from big-city getaways to small-town experiences,” Thomas added.

Illinois ads have been circulating in San Francisco for months now, and that might not change any time soon.

“There’s definitely a very strong, positive indication that there’s a strong demand and interest from San Francisco for Illinois,” Thomas said.

Ads promoting tourism in Illinois cover large parts of the Montgomery BART station, as seen on Tuesday.

Ads promoting tourism in Illinois cover large parts of the Montgomery BART station, as seen on Tuesday.

Charles Russo

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Amazing in Adelaide, now the Wallabies must be spectacular in Sydney https://threebearsbandb.com/amazing-in-adelaide-now-the-wallabies-must-be-spectacular-in-sydney/ Mon, 29 Aug 2022 19:42:12 +0000 https://threebearsbandb.com/amazing-in-adelaide-now-the-wallabies-must-be-spectacular-in-sydney/ Older Australian readers may recall South Australian tourist advertisements from the 1980s and 1990s focusing on “Amazing Adelaide”. It was pretty much centered on the town of churches which at the time hosted the Australian Formula 1 Grand Prix, which at the time was always the last race of the season. Come for the grand […]]]>

Older Australian readers may recall South Australian tourist advertisements from the 1980s and 1990s focusing on “Amazing Adelaide”.

It was pretty much centered on the town of churches which at the time hosted the Australian Formula 1 Grand Prix, which at the time was always the last race of the season.

Come for the grand prize, stay for the vineyards and the city and the hills and the sun and such.

It was a bold plan considering the place was basically closed on weekends at noon on Saturday. Indeed, South Australia only introduced new legislation this year allowing shops to open before 11 a.m. on Sundays.

I love Adelaide, for what it’s worth, and spent a lot of time there in my old life in the mid-2000s. But even then, you could see why the ‘sleepy town’ narrative existed and where he came from.

So while the marketing for the event could absolutely have been better, and while the Wallabies really should have been in town all week in the preparation – especially with their AFL clubs’ seasons coming to an end – it was really a magnificent sight to see the Adelaide Oval bathed in sunshine and the stands packed with rugby fans from both sides of the Wallabies and Springboks contest.

Victory for the Wallabies would certainly have provided a major economic boost on Saturday night. Everyone I knew in town for the game had an annoying weekend and it wouldn’t be at all surprising to see the South Australian government trying to get more games.

(If the Eds are reading, I’d love to join you next time, please and thank you.)

Several days after the event, it’s hard to get past the 25 minutes before half-time as Australia put themselves in a position to win a game few dared to suggest out loud they could.

Handre Pollard missed his first attempt on the penalty spot in the 15th minute, and minutes later Fraser McReight made a crucial chapfer ruck on the Australian tryline and earned a tackle after being tackled high after the turnover . But from the alignment that followed, the Wallabies hit the ball.

Pollard fired another penalty from the left in the 22nd minute and then netted the Springboks’ first points of the game in the 23rd.

Handré Pollard (Photo by Stu Forster/Getty Images)

Then the home team really had to roll up their sleeves.

South Africa stole another Australian lineout then won a ruck penalty for the Wallabies who did not release the tackled player. The Aussies immediately conceded another penalty for pushing early in the lineout.

Rory Arnold found a lineout flight from the Boks throw, but the ball bounced clear and forced Nic White to ground it after winning the run. Line abandonment. No more ruck pressure, the Wallabies’ tackle count quickly matched that of the Springboks at this stage, and Tom Wright was shown the yellow card for being clearly offside.

It was a question of when the tourists would score at this point, not if.

But then a little twist. James Slipper won a 31st-minute scrimmage penalty, perhaps his only victory over Frans Malherbe from a set-piece. Two minutes later, Duane Vermeulen won a steal, but the ball beat Pieter-Steph du Toit into touch soon after.

The Wallabies took another lineout shot, then conceded a scrimmage penalty. McReight was then pinged for being offside at the maul, and then Folau Fainga’a received the team’s official warning for entering the following maul closer to nine o’clock than six.

Then the big turning point, Marika Koroibete’s incredible try tackle on Makazole Mapimpi which is still controversial today.

Makazole Mapimpi of Springboks is tackled by Marika Koroibete of Wallabies during the Rugby League match between Australian Wallabies and South African Springboks at Adelaide Oval on August 27, 2022 in Adelaide, Australia.  (Photo by Mark Kolbe/Getty Images)

Springbok’s Makazole Mapimpi is tackled by Marika Koroibete (Photo by Mark Kolbe/Getty Images)

Two minutes later, the following: Faf de Klerk receives a yellow card for his shot on White. And whatever you think of White’s actions and how the card came to be, there’s no denying the fact that de Klerk got everything he was trying to do badly.

The Wallabies put the ball into touch at the first opportunity after the half-time bell, and somehow they had survived the onslaught. 10-3 at halftime. This must have given them a huge lift into the famed Adelaide Oval dressing rooms.

And maybe the best part is that they kept going.

Koroibete scored his try in the 47th minute, and ten minutes later James Slipper walked into first receiver and threw an inside pass to Noah Lolesio so good it would have been offensive, had he not been a carbon copy of a game he ran for the Brumbies earlier this season.

After McReight completed the move for his second try of the afternoon, 22-3 completely mirrored the contest.

Dave Rennie mentioned the start of the second half was a factor in the win, but the rapid loss of intensity in the closing stages is turning into worries for Sydney this weekend.

“We started the second half well again. I think the next 20 we probably dominated, and then, as you would expect from South Africa, they asked a lot of questions and came back late,” Rennie said.

“We are delighted with the result. We are well aware of the challenge next week and we support it, which we have not done this year.

And not just this year, to be fair.

In truth, his team consistency has been about as frequent as mentions of the World 12 lately – theoretically there somewhere, but it’s been dormant for a very long time now.

In Rennie’s 26-match tenure, last year’s five-game winning streak is the only time Australia have had a winning streak. Coincidentally, they also led those five games at halftime.

But there are five more wins in there that were followed by an immediate loss.

Bledisloe’s 2020 win in Brisbane was followed by the 15-man draw against Argentina in Newcastle. Last year’s first Test victory against France in Brisbane was followed by a defeat in Melbourne, and the third Test victory to conclude the France series was followed by an eight-point loss in the first Bledisloe at Eden Park.

This year the ups and downs have continued: a win then two losses against England, a win and a loss in Argentina, and now a win against South Africa in Adelaide.

I feel like we could flip a coin to predict an outcome in Sydney, and Rennie was strong enough to repeat the effort.

“We talked about the respect that is earned on a daily basis, so we have to confirm that,” he said.

“And what we know is that the Africans are a hell of a team, and they’re going to be tougher next week as well, so we have to take our game to another level.

“We showed a lot of character in the game in Mendoza, but we didn’t support that. If we really want people to support us, we have to face it every week,” Rennie said.

He is right, of course.

Again, the Wallabies will be best judged not by last week’s effort, but by what they produce this coming weekend.

It was an incredible victory in Adelaide. But it can’t be spoiled by another substandard showing in Sydney on Saturday.

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