Tourism Ads – Three Bears Band B http://threebearsbandb.com/ Sun, 28 Nov 2021 04:06:12 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://threebearsbandb.com/wp-content/uploads/2021/06/icon-1.png Tourism Ads – Three Bears Band B http://threebearsbandb.com/ 32 32 As tourism clears, Times Square hopes to regain some luster https://threebearsbandb.com/as-tourism-clears-times-square-hopes-to-regain-some-luster/ Sat, 27 Nov 2021 22:13:00 +0000 https://threebearsbandb.com/as-tourism-clears-times-square-hopes-to-regain-some-luster/ NEW YORK – David Cohen longs for a throwback to the days when business was booming in his family’s Times Square gift shop. As tourists have started to return, the foot traffic in Grand Slam memories is still not what it was before the coronavirus pandemic, when hordes of visitors from around the world gathered […]]]>

NEW YORK – David Cohen longs for a throwback to the days when business was booming in his family’s Times Square gift shop.

As tourists have started to return, the foot traffic in Grand Slam memories is still not what it was before the coronavirus pandemic, when hordes of visitors from around the world gathered under the canopy of billboards. electrical displays right outside his door.

But the return of foreign tourists to a place commonly known as the Crossroads of the World may help accelerate the takeover of businesses like his – many of which are family-owned stores – which collectively employ thousands of people and are one of the largest. from New York. important economic drivers.

“We welcome them with open arms,” ​​Cohen said after the United States began allowing vaccinated international travelers into the country this month. “We have a long way to go. “

Times Square has long been the hallmark of the bustle of New York City. But as the theaters on Broadway closed and the city became one of the first epicenters of the global pandemic, 9 out of 10 businesses in the region closed, according to a district civic group, The Times Square Alliance.

“We were truly a symbol to the world of the pandemic and the hiatus,” said Tom Harris, president of the alliance.

Three-quarters of businesses in the area have since reopened, bit by bit, as Broadway shows began to reopen to an exclusively vaccinated audience.

Among those who are hopefully restarting are companies that don’t cater directly to tourists, but are part of the city’s entertainment ecosystem.

Sam Vasili’s shoe repair reopened last month across 51st Street from the Gershwin Theater, where it had operated for three decades before a long pandemic shutdown.

Owner Sam Smolyar was all smiles one recent afternoon as he shared the news that a Broadway production slated to reopen nearby had asked for his help. For years he helped outfit the Rockettes with bespoke boots. “We are counting on the theater and on businesses here,” he said.

He hopes more people buying Broadway tickets will mean busier times.

“It’s starting to get better,” said Vasili, who employs three people in the store.

Just before the COVID-19 outbreak, New York City had a record number of tourists – 66.6 million in 2019, including 13.5 million outside the United States. Then, the pandemic resulted in severe restrictions on foreign travel.

A marketing blitz has been going on for months to remind Americans that New York City is once again open for business and ready to welcome the visiting masses. Now, the city is expanding its reach to those outside of the United States, who are particularly desirable because they spend more time and more money on their visits.

While domestic travel accounted for 80% of visitors, foreign tourists account for about half of the city’s tourism spending and typically accounts for half of all hotel bookings.

Harris of Times Square Alliance said the neighborhood is already bouncing back. Since May, he said, the number of pedestrians counted in some places has fallen from 150,000 per day to 250,000 – still well below the roughly 365,000 people who walked the gridlines before the pandemic.

“Between the return of Broadway, the return of international tourists,” said Harris, “we really expect to hit these pre-pandemic numbers sooner than most people expect.”

Those returning visitors included people like Marina Galan, who soaked in Times Square from the stands under a cascade of lights. She and her friends flew to New York from Madrid on the first day the U.S. borders opened to vaccinated tourists.

“When you come back to New York, that’s what you want to see,” she said. “Everything is sort of back to normal. “

His friend Pablo Leon said he was eager to come back. The group took a risk last March by purchasing tickets to the Hadestown musical on Broadway, although they don’t know when they would be allowed to travel to the United States.

“It was the real bet because we bought the tickets for tonight, not knowing if we were going to be able to come here,” said Leon.

NYC & Company, the city’s tourism agency, spends millions of dollars overseas to attract tourists. It projects 2.8 million foreign visitors by the end of the year, a fraction of the 13.5 million visitors in 2019. With the reopening of the borders, authorities hope that the number of visitors will increase steadily over the years. years and will again reach record levels in the next few years. four years.

“We hope to do everything possible to expedite this timeline,” said Chris Heywood, executive vice president of the agency.

The campaign is initially focused on Canada, Mexico, Brazil, South Korea and parts of Europe, but will likely expand to other countries – possibly China, a particularly lucrative market as Chinese visitors spend much more than other nationalities.

Chinese visitors, however, may decide to stay put for the time being due to quarantine requirements at home – at least two weeks upon returning from a trip overseas.

“Day trips and domestic tourists are helping Broadway, museums and restaurants, but New York cannot reach our pre-pandemic visitor level until international tourism fully returns,” he said. said New York State Comptroller Thomas P. DiNapoli. “The reopening of the US borders is a great help, but other factors beyond our control make it difficult to see when we will return to the numbers we had before the world closed.”

The return of annual traditions like the big Thanksgiving parade in New York and the New Years celebration in Times Square could attract more visitors.

New York Governor Kathy Hochul also announced a $ 450 million initiative to help revitalize the tourism industry.

On a recent day, William Brownstein sold tickets to a comedy club to passers-by who might now be ready to laugh at months of bad news.

“With all the crazy things going on” – with Republicans and Democrats, with pro and anti-vaccine views – “you have to laugh about it,” said Brownstein, who returned from his unscheduled hiatus in May, shortly after the opening of the comedy clubs. allowed to reopen.

“I think over time we’ll see a lot more people coming,” he predicted. “It’s just going to take a little while, but they’ll be back as before. “


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Gujarat: the head buried in the confusion of public relations, the African ostrich put in the Rif | Ahmedabad News https://threebearsbandb.com/gujarat-the-head-buried-in-the-confusion-of-public-relations-the-african-ostrich-put-in-the-rif-ahmedabad-news/ Thu, 25 Nov 2021 01:48:00 +0000 https://threebearsbandb.com/gujarat-the-head-buried-in-the-confusion-of-public-relations-the-african-ostrich-put-in-the-rif-ahmedabad-news/ AHMEDABAD: The tourism department of Gujarat ignored the elephant in its advertising room: its ignorance that the ostrich is not originally from Gir. In a publicity video released by the department, a few flightless African birds are seen pecking for snacks at the Asiatic lion’s abode. The department wanted to brag about Gir’s wealth of […]]]>
AHMEDABAD: The tourism department of Gujarat ignored the elephant in its advertising room: its ignorance that the ostrich is not originally from Gir.
In a publicity video released by the department, a few flightless African birds are seen pecking for snacks at the Asiatic lion’s abode. The department wanted to brag about Gir’s wealth of wildlife, but scored a duck about it.
Another video cheerfully cries out wolf, although the image is of a jackal. The blunders exasperated wildlife experts. The ministry’s defense is that the videos are old and have already been removed. But wildlife experts point out that the punchline of the videos lets the goof cat out of the bag: “Come back to life.” Experts say the line clearly indicates a post-Covid invitation.
Bhushan Pandya, an environmentalist and former member of the State Wildlife Council, said the tourism department’s commercials had gone viral. He said the videos were also circulating in circles of wildlife experts across India. He said mistakes are embarrassing. “You can understand that the tourism department will not have the expertise,” he said. “But they should consult with professionals, such as forestry department officials, before posting any advertisements.” Hareet Shukla, tourism secretary of the government of Gujarat, said: “These are old advertisements that were taken down by the ministry once the errors were pointed out. Jenu Devan, general manager of the Tourism Corporation of Gujarat, reiterated Shukla’s statements and said the department would be more careful in the future.
“Lack of coordination between forestry and tourism services”
As in the past, the tourism department showcased the pride of the state by putting an African lion on the logo. Last year, the department posted a social media campaign with the same blooper, a senior forestry department officer said. “How can they show an ostrich in a forest in Gujarat and that too to Gir?” They seem to be doing advertisements without keeping the forestry department informed, ”the officer said.
“It appears that the material is drawn at random from online sources. These examples show that there is no coordination between forestry and tourism services. A senior Gir officer said of the videos: “There are no ostriches in Gir Sanctuary. Ostriches are found in open, arid and semi-arid habitats.
The officer added, “The person who created the video may have assumed that the ostrich landscape was Gir’s.” The officer went on to say, “When I was in Gandhinagar, I asked the tourism officials to have the facts checked for the countryside.” Such mistakes can be avoided if the advertising material goes through the forestry department first, he said.


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Savanna’s ‘Adventure’ designation boosts tourism | New https://threebearsbandb.com/savannas-adventure-designation-boosts-tourism-new/ Wed, 24 Nov 2021 15:35:00 +0000 https://threebearsbandb.com/savannas-adventure-designation-boosts-tourism-new/ By SAMANTHA PIDDE USA Today recently named Savanna number one “Best Small Town for Adventure” and Mayor Chris Lain said he hopes the award will allow more people to experience what the community has to offer. “We have worked hard to promote Savanna through Explore Savanna,” Mayor Lain told the Savanna Times-Journal in an email. […]]]>

By SAMANTHA PIDDE

USA Today recently named Savanna number one “Best Small Town for Adventure” and Mayor Chris Lain said he hopes the award will allow more people to experience what the community has to offer.

“We have worked hard to promote Savanna through Explore Savanna,” Mayor Lain told the Savanna Times-Journal in an email. “And tourism is so essential to the future of our community. The more outside visitors we bring into the city, the more money is spent.

Mayor Lain added, “It adds businesses, jobs and increases our sales tax revenue. We have had a huge increase in revenue this year. This money pays for the road projects that we see around town. It’s so huge for our community to get free recognition like this. And every person should be proud of it.

“Those who visit Savanna see something very special and we can market the city whatever we want, but if they don’t have a great experience when they get here, they won’t come back or tell their friends. . Every business owner, employee and service club member played a huge role in making this happen. “

Last year, Savanna was ranked fourth on USA Today’s Top 20 Cities list. Savanna’s Marketing Director Brienna Junk was watching and waiting for the winners to be announced this year on November 5th.

“When we reviewed our name on the list this year, we were hoping to get back into the top 5, and as the readers vote was pushed, we saw Savanna take the top spot before the rankings closed and we waited for the results. Junk told The Times-Journal by email.

“I was sitting in my office watching the USA Today countdown for results and as soon as it hit 0 I refreshed the page and saw that Savanna was named # 1,” Junk said. “To be excited is an understatement. I immediately called Mayor Lain. We’re so excited for this title, but most of all, we’re just proud.”

Lain and Junk attribute much of the success to the way the city has been promoted. Lain explained that they “changed the way we market the city” four years ago and “started building an adventure tourism industry. Junk’s Marketing Director position was created by Lain when ‘he was elected mayor in 2018.

“Savanna has always been a popular spot for bikers and outdoor enthusiasts, but it has never been marketed outside of local magazines,” Junk said. “I walked in and completely changed the way Savanna had been marketed, creating ‘Explore Savanna’ brand and shifting 90% of our advertising to digital. Savanna went from very minimal exposure to over 16 000 people who follow our page and many more who actually visit our site in just a few years. “

Explore Savanna is fully managed by Junk, who creates and designs everything from billboards and video content, magazine ad graphic design, tracking analytics and advertising.

Lain thanked Junk in a recent Facebook post for working with him and “changing the way we marketed Savanna,” saying, “She put all her heart and soul into growing this industry and doing Explore. Savanna a huge success. “

According to Lain, the city has been very busy for the past two years in tourism, noting that this year Savanna has achieved its tourism budget in six months and plans to “finish up 30% in tourism this year”.

“It’s a huge industry and we are still growing. We had a banner year this year and this award will hopefully get us a lot more attention. We also hope to get a lot more promotion from state, “Lain said, adding,” Due to last year’s award, Savanna has published a full-page article in the Chicago Tribune as well as in the Chicago Magazine and numerous articles in others. newspapers and television. “

Lain and Junk highlighted all of the attributes that they believe make Savanna the “Best Small Town for Adventure”.

“The savannah has always been a ‘hidden gem’ for people looking to get away from it all, be outdoors and experience a small town,” Junk said.

The town has so much to offer for adventure, they said, including: the Great River cycle path, Ingersoll wetlands, bird sanctuary, bird watching tours, kayaks for hire, adventures tubing and activities on the Mississippi River.

Lain pointed out that Mississippi Palisades State Park, which is great for hiking, viewing, and camping, is the only state park where rock climbing is permitted.

Junk said people could drive the Great River Road (which this year was named the National Scenic Byway / All-American Road Designation), admire the area’s cliffs without drifting, or stroll through the historic downtown area of ​​the town, with buildings dating back to the 1800s. Savanna also offers live music and “all weekend” entertainment.

“We’re definitely the place to come to if you’re looking for a weekend adventure,” Lain said.

Junk reiterated how thrilled the city is to receive this recognition from USA Today.

“Tourism has a monumental impact on small communities like us and has the power not only to reconnect people, but also to support our local businesses,” she said. “We have welcomed people from all over the world and are proud to be a welcoming community. We are proud to receive this kind of recognition and thank everyone for allowing us to show our historic little river town in a new light.

For more information on Savanna tourism, visit the Explore Savanna website: https://www.exploresavanna.com.


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Tourist transfer from Luzerne County to historic train station delayed https://threebearsbandb.com/tourist-transfer-from-luzerne-county-to-historic-train-station-delayed/ Mon, 22 Nov 2021 22:34:00 +0000 https://threebearsbandb.com/tourist-transfer-from-luzerne-county-to-historic-train-station-delayed/ The renovation of the historic old train station in downtown Wilkes-Barre is not expected to be completed until January, delaying the relocation of the Luzerne County tourism office to the property, acting county manager Romilda said on Monday. Crocamo. Under the county’s five-year lease, council has two options if renovations are not completed by Dec. […]]]>

The renovation of the historic old train station in downtown Wilkes-Barre is not expected to be completed until January, delaying the relocation of the Luzerne County tourism office to the property, acting county manager Romilda said on Monday. Crocamo.

Under the county’s five-year lease, council has two options if renovations are not completed by Dec. 15: either terminate the agreement or add six months to the authorized construction date and the start of the lease. If the county chooses the extension, the owner – Market Square Properties Development LLC – would have to pay the county in damages of $ 180 per day until the station is ready for the county to occupy, it says. he.

The $ 180 a day damages would be assessed as a credit against the county’s rent payment, officials said.

Crocamo said developer George Albert attributed the delay to supply chain safeguards. He suggested that the county keep its office lease in the public square, also in downtown Wilkes-Barre, until January 31, 2022.

She told council she would consult with the county law division and provide the council with an update.

A majority of the county council voted in April to rent tourist space in the building at the corner of Market Street and Wilkes-Barre Boulevard, ending uncertainty over whether the former Central Railroad of New Jersey depot would be preserved.

County officials have long discussed plans to move the office to Public Square, but Albert told council his investment group needed a commitment before proceeding with the structure’s renovation.

Once the building is renovated for occupancy, the county will lease 2,100 square feet at $ 15.43 per square foot, which works out to $ 32,400 per year. The tourist office does not receive funding from the operating budget of the county general fund and is dependent on revenue from hotel tax and other external sources.

Built in 1868, the station is listed in the National Register of Historic Places.

Former county commissioners had authorized federal community development funds for the County Redevelopment Authority to purchase the station complex from businessman Thom Greco in 2006. Without funds to redevelop the 6.36 land. acres, which includes another structure housing several businesses, the authority sold the property to Market Square Properties in 2016.

County administrators met regularly with Albert and other station officials to review the progress of the work.

Crocamo released recap notes from the last status meeting on November 10 referring to the delay in completion.

Other details in this preview include:

• Windows and doors are installed with several pieces of trim waiting to be manufactured.

• There is a lot of interior work to be done, including installing drywall. Interior brick will be painted instead of sealed due to variations in masonry and supply chain issues getting a semi-transparent stain.

• All “rough” electrical, HVAC and plumbing work is complete. The HVAC has been delivered and is expected to be installed the week of November 30th.

• Concrete sidewalks have been poured and parking work is planned this week.

Contact Jennifer Learn-Andes at 570-991-6388 or on Twitter @TLJenLearnAndes.


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Toy Show, The Beatles and The Scratch https://threebearsbandb.com/toy-show-the-beatles-and-the-scratch/ Sun, 21 Nov 2021 08:00:00 +0000 https://threebearsbandb.com/toy-show-the-beatles-and-the-scratch/ The latest theatrical offering from the Corcadorca Theater stars Éadaoin O’Donoghue and Moe Dunford in a comedy about an ordinary couple trying to have a baby during the Apocalypse – with all the hassle that comes with it. from Monday 22 November to Saturday 4 December; 8 p.m. every evening except Sunday November 28; Triskel […]]]>

The latest theatrical offering from the Corcadorca Theater stars Éadaoin O’Donoghue and Moe Dunford in a comedy about an ordinary couple trying to have a baby during the Apocalypse – with all the hassle that comes with it.

  • from Monday 22 November to Saturday 4 December; 8 p.m. every evening except Sunday November 28; Triskel TDC, Liège; 20 €

2 | live music |

The scratch

Dublin folk group The Scratch made headlines when their first live tours went viral from Lisdoonvarna. Combining the hustle and bustle of the friendly trad with the precision, groove, and musicality of its members’ roots in metal (including members of longtime band Red Enemy), they continued to perform in a crowded opera house on the weekends. jazz, make music appear in recent tourist ads.

| broadcast |

The Beatles: Come Back

After impressing with his reworking of WWI footage in They Shall Not Grow Old, filmmaker Peter Jackson walked through 60 hours of unseen footage shot in January 1969.

With improved sound and visuals, we see the Fab Four working on a new album and a planned tour. Unfortunately, they would have broken up in a few months. Fans are salivating and the trailers suggest the material is good enough to spark a mini Beatles revival among the rest of us.

  • From Thursday 25 November; Disney +

| book |

Gary Murphy – Haughey

Saint or sinner? With exclusive access to the Haughey Archives, Gary Murphy puts the life and legacy of Charles Haughey under the microscope in this biography. Haughey was the most influential politician of his generation and divided opinion to date, but Murphy’s biography is a rich and nuanced portrait of the man who came to define modern Ireland.

  • Thursday, November 25; on store shelves and online

5 | TV |

The Late Late Toy Show

Yes, it’ll never be the same as when Gay Byrne’s grandfather’s patter was derailed by precocious children, but Ryan Tubridy has done a good job in recent years, and Friday dons the sleazy geansaí for his 13th Toy. Show. Expect some laughs, surprise guests, and a few tears.

  • Friday, November 26, 9:35 p.m.; RTÉ One


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SSCVA Looking To Hire Company To Select New CEO, Explore Sale Of John Dillinger Collection | Northwest Indiana Business Titles https://threebearsbandb.com/sscva-looking-to-hire-company-to-select-new-ceo-explore-sale-of-john-dillinger-collection-northwest-indiana-business-titles/ Fri, 19 Nov 2021 14:00:00 +0000 https://threebearsbandb.com/sscva-looking-to-hire-company-to-select-new-ceo-explore-sale-of-john-dillinger-collection-northwest-indiana-business-titles/ Gilbert’s Candy serves Chesterton something sweet. “My husband and I recently opened a candy store in Chesterton specializing in our own candy as well as other small business candy and nostalgic candy,” said owner Jennifer Gilbert. “We sell the two items that we make ourselves that are hard to find in small businesses across the […]]]>

Gilbert’s Candy serves Chesterton something sweet.

“My husband and I recently opened a candy store in Chesterton specializing in our own candy as well as other small business candy and nostalgic candy,” said owner Jennifer Gilbert. “We sell the two items that we make ourselves that are hard to find in small businesses across the country.”

The Confectionery is located at 1050 Broadway in The Factory, which is the same building occupied by Chesterton Brewery, the Duneland Station Deli, and Mission Escape. It was a historic porcelain factory built about a century ago.

Gilbert’s Candy specializes in chocolates but that’s not all.

“We became known for our root beer floating bar, our chocolate bar that really tastes like a root beer float,” Gilbert said.

Gilbert’s Candy also sells vintage candies like Slo Pokes, Charleston Chews, Bazooka Joe gum, Astro Pops, Wacky Wafers, Turkish Taffy, and Tart ‘N Tiny.

“It’s a nostalgic candy section,” she said. “It’s all the stuff we grew up with, plus it’s harder to find candy.”

She previously worked in a candy magazine, a job that allowed her to visit many candy factories. She and her husband David also love fudge when they visit Mackinac Island in Michigan.

They decided to start the business during the coronavirus pandemic.

“When it all closed my husband was looking for something to make him happy,” she said. “Candy always makes people happy. It was a good thing to bring community.”


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Crookston Visitors Bureau Celebrates Year and Launches Marketing Videos https://threebearsbandb.com/crookston-visitors-bureau-celebrates-year-and-launches-marketing-videos/ Wed, 17 Nov 2021 04:08:42 +0000 https://threebearsbandb.com/crookston-visitors-bureau-celebrates-year-and-launches-marketing-videos/ The Crookston Visitors Bureau is celebrating a year as a nonprofit organization with a list of accomplishments to its name, including new marketing videos to get people to stay, dine, shop and play. They’ve worked with Mud Mile Communications on travel ads with the slogan “Think Big About Going Small”, targeted thousands of visitors, and […]]]>

The Crookston Visitors Bureau is celebrating a year as a nonprofit organization with a list of accomplishments to its name, including new marketing videos to get people to stay, dine, shop and play. They’ve worked with Mud Mile Communications on travel ads with the slogan “Think Big About Going Small”, targeted thousands of visitors, and they don’t stop there.

The CVB, formerly known as the Chamber of Commerce’s Crookston Convention & Visitors Bureau, was incorporated in 2020 and has seven voting members as well as community representatives on the board. They are working to find a tourism coordinator by 2022.

Their yearlong accomplishments have included the production, printing and distribution of 10,000 new visitor guides to drop-in centers and the community, working with high school trade classes to create “drop-in centers”. ‘welcome’ professionals to greet guides at the four hotels, Valley Technology Park, Crookston Sports Center, University of Minnesota Crookston Visitor Center and City Hall; the creation and maintenance of a new website www.crookstoncvb.com, the creation and distribution of QR code stickers indicating where to eat, shop and stay; were the vision behind and partnered for the new city welcome signs on Hwy 2 and Hwy 75, refurbished and relocated the old “Welcome to Crookston” sign to downtown plaza, produced and distributed welcome bags to long-term pipeline workers staying in Crookston as well as welcome bags to participants in the youth hockey tournament, and has so far awarded $ 7,000 in grants for Ox Cart Days (August 2021 ), Dart Divas Dart Tournament (February 2022) and Forks Karting Association Go Kart Races (December 2021.)


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Hospitality Ireland presents a summary of Tourism Ireland News https://threebearsbandb.com/hospitality-ireland-presents-a-summary-of-tourism-ireland-news/ Tue, 16 Nov 2021 11:23:45 +0000 https://threebearsbandb.com/hospitality-ireland-presents-a-summary-of-tourism-ireland-news/ Hospitality Ireland provides an overview of news from Tourism Ireland. Northern Ireland is published in Danish newspaper In a statement posted on its website, “Tourism Ireland said: some 213,000 readers of Berlingsk, a Danish national daily, read all about Northern Ireland. An article on Belfast and the Giant’s Causeway Coastal Route appeared in the travel […]]]>

Hospitality Ireland provides an overview of news from Tourism Ireland.

Northern Ireland is published in Danish newspaper

In a statement posted on its website, “Tourism Ireland said: some 213,000 readers of Berlingsk, a Danish national daily, read all about Northern Ireland. An article on Belfast and the Giant’s Causeway Coastal Route appeared in the travel supplement of a recent edition of the newspaper and included a stunning cover image of the north Antrim coast.

Tourism Ireland in Copenhagen, together with Tourism NI, invited journalist Jesper Tornvig Ludvigsen to visit Northern Ireland last month. The resulting six-page broadcast appeared under the headline ‘Belfast og Nordkysten: Grøn og Gribende’ (which means “Belfast and the North Coast: Green and Captivating”). It featured beautiful photographs and articles on Belfast, Titanic Belfast, Dunluce Castle, Giant’s Causeway and Carrick-a-Rede Rope Bridge, as well as the wonderful food and entertainment on offer here.

“Emer Mac Diarmada, Tourism Ireland Director for the Nordic Region, said:” We are delighted with the excellent coverage and exposure of Northern Ireland in the Danish newspaper Berlingsk. The article has been read by around 213,000 Danes – so it’s a great way to put Belfast and the Causeway Coast front in the spotlight to Danish travelers. Advertising is an important part of Tourism Ireland’s overall promotional program as it helps raise media awareness of the many things to see and do while on holiday in Northern Ireland. ‘

“In September Tourism Ireland launched its new ‘Green Button’ campaign in the Nordic region. It is a £ 275,000 multimedia promotional campaign, which will run until November 2021. The campaign aims to raise awareness the island of Ireland among the Nordic travelers and drive bookings for short breaks and vacations here.

“Emer Mac Diarmada continued:” We are currently rolling out our new ‘Green Button’ campaign in the Nordic countries, to boost tourism and encourage Nordic travelers to ‘press the green button’ and book the island of Ireland for their next Our key message is that we look forward to welcoming our Nordic visitors again. ‘”

Tourism Ireland announces new Germany manager

Tourism Ireland has announced the appointment of Nadine Lehmann as the new Market Director Germany. Nadine will take up her duties immediately, based in the Tourism Ireland office in Frankfurt. She will be responsible for the development and implementation of Tourism Ireland’s strategy and marketing plans in Germany.

Nadine has considerable experience at a senior level in the travel industry in Germany, having worked for Der Touristik – a major German tour operator and the largest tour operator from mainland Europe to the island of Ireland – for 21 years. In her most recent role, as Director of Marketing and Sales Promotion, she was responsible for developing integrated marketing campaigns with airlines, hotels and tourist boards around the world. Nadine has led multiple teams and managed staff members who have trained thousands of travel agents. She was also responsible for the prestigious annual Der Touristik Travel Academy.

Commenting on the appointment, Niall Gibbons, Managing Director of Tourism Ireland, said: “I am delighted to welcome Nadine to Tourism Ireland and to this key strategic role, following a wide external competition. Nadine brings with her a wealth of knowledge and experience, particularly with the German travel business and has a very good background. She takes on this important role of market manager in Germany at a difficult time as we restart overseas tourism to the island of Ireland. “

Tourism Ireland and its partners participate in the tourism news market in Sweden

Tourism Ireland, together with Irish partners, took part in the Travel News Market in Stockholm last week to promote Ireland to leading Swedish tour operators and travel agents.

The one-day B2B event was a valuable opportunity to meet and do business with influential Swedish travel professionals. Irish companies have embarked on a series of pre-scheduled one-on-one meetings to negotiate and exchange vital contracts for 2022.

Emer Mac Diarmada, Tourism Ireland Director for the Nordic Region, said: “Tourism Ireland was delighted to attend the Travel News Market in Stockholm in person this week. It was a great opportunity to highlight the many things to see and do around the island. from Ireland to leading Swedish travel professionals. Travel News Market has also provided a valuable opportunity for our partners in Ireland to showcase and sell their product.

In September, Tourism Ireland launched its new ‘Green Button’ campaign in the Nordic region. This is a € 320,000 multimedia promotional campaign, which will run until November 2021. The campaign aims to raise awareness of the island of Ireland among Nordic travelers and generate bookings for short stays and vacation here.

Emer Mac Diarmada continued: “We are currently rolling out our new ‘Green Button’ campaign in the Nordic countries, to boost tourism and encourage Nordic travelers to ‘push the green button’; and book the island of Ireland for their next vacation. Our key message is that we look forward to rolling out the green carpet and welcoming our northern visitors once again. “

Ronan Keating helps promote Dublin to UK holidaymakers

Tourism Ireland has partnered with Ronan Keating in a new promotion to showcase Dublin to UK holidaymakers.

The former Boyzone singer hosts the breakfast show on Magic Radio, a popular national radio station in Britain. Ronan and his co-host Harriet Scott live streamed their show today (November 12) from various locations around Dublin – including the GPO, Ha’Penny Bridge, Temple Bar, Molly Malone Statue, St. Patrick’s Cathedral. and the Guinness Storehouse. Ronan shows Harriet on a tour of his hometown, takes her to some of our top attractions, and talks on the air about some of the places he holds dear. He also shares stunning images of Dublin on Instagram.

In addition to the live broadcast, the promotion also includes a specially created page on the Magic Radio website. Ads ran during the breakfast show this week, urging listeners to visit the page, for a chance to win a trip to Dublin. The page also features Tourism Ireland’s new ‘Green Button’ ad. And a new video – created from footage shot today – will be shared on Magic Radio’s social media. The promotion is expected to reach over three million people across Britain.

Tourism Ireland’s message is that Dublin is a great choice for a fall or winter holiday, with plenty of good reasons to visit in the coming months, including festivals like NYF Dublin and TradFest Temple Bar 2022. .

Niall Gibbons, Managing Director of Tourism Ireland, said: “We are delighted to be working with Magic Radio and our own Ronan Keating to promote Dublin to listeners of his breakfast show in Britain. It’s a great way to spotlight Dublin as a fantastic choice for a short stay in the fall or winter. Our message – and that of the Irish tourism industry as a whole – is very simple: we look forward to rolling out the green carpet and welcoming visitors from Great Britain once again. “

Britain is a major market for tourism on the island of Ireland, which, before COVID, hosted 42% of all foreign visitors and around 25% of all overseas tourism revenue. In 2019, we welcomed almost 4.8 million UK visitors to the island of Ireland, whose visits generated around € 1.45 billion in revenue.

Killarney wins major travel event in Germany for April 2022

Der Touristik, a leading German tour operator and mainland Europe’s largest tour operator to the island of Ireland, has announced that it will host its prestigious annual Travel Academy in Killarney in April 2022. The event is still held in top travel destinations – most recently, before COVID-19, in Cuba in 2019 and Finland in 2018. Killarney has taken on the challenges of a number of other top destinations to host the 2022 event.

This will be the first overseas event for DerTouristik since the COVID-19 outbreak. The Travel Academy was originally scheduled to take place here in April 2020, but has been postponed due to the pandemic. It is supported by Tourism Ireland, in partnership with Fáilte Ireland and Limerick Travel.

This is Der Touristik’s annual event and will take place over three nights, April 3-6, 2022. Around 200 top German travel agents, as well as influential travel journalists and senior DER Touristik executives are expected . In addition to attending the Travel Academy, delegates will have the opportunity to participate in specially designed pre-conference tours across the island of Ireland – to enhance their knowledge of the tourist experiences and attractions on offer here and their allow a taste of our legendary hospitality and welcome. In addition to generating valuable off-season business, boosting the local economy ahead of peak season, the annual Travel Academy continues to help increase the number of German visitors to the host destination in subsequent years.

Niall Gibbons, Managing Director of Tourism Ireland, said: “It is a huge honor for Killarney to have won this prestigious event against competition from other destinations. Tourism Ireland is delighted to have played its part in securing this event, which confirms Killarney and Ireland as a world class destination. Germany is our third largest source of visitors and in 2019 we welcomed 749,000 German visitors to the island of Ireland. This travel academy presents a superb opportunity to show these influential travel agents what is on offer here and will help increase the number of German visitors, as we restart overseas tourism in 2022 to the island of Ireland.”

Paul Kelly, Managing Director of Fáilte Ireland, said: “For Irish tourism to recover and develop in the long term, it is essential that there is a strong message that Ireland offers a safe and high quality experience. ; with a diverse range of attractions and activity products and a wide selection of accommodation choices. Fáilte Ireland is delighted to support this initiative by helping to welcome these very influential agents next April and by showcasing the great tourist destinations, products and people in Ireland. This will continue to drive demand in the long term by ensuring that these agents can confidently encourage their customers in Germany to choose Ireland as their holiday destination.

Kevin Keogh, Senior Vice President of Sales and Marketing for Der Touristik, said: “As the market leader in tourism from Germany to the Island of Ireland for over 50 years, Der Touristik is delighted to ‘bring their top 200 travel agents to Ireland for our 2020 Academy and inspire them to explore the destination. “

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click on subscribe to subscribe to the Hospitality Ireland printed edition.


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Welcome to Yorkshire and the Credibility Tests of Tourism Policy – Rhodri Thomas https://threebearsbandb.com/welcome-to-yorkshire-and-the-credibility-tests-of-tourism-policy-rhodri-thomas/ https://threebearsbandb.com/welcome-to-yorkshire-and-the-credibility-tests-of-tourism-policy-rhodri-thomas/#respond Thu, 11 Nov 2021 11:31:00 +0000 https://threebearsbandb.com/welcome-to-yorkshire-and-the-credibility-tests-of-tourism-policy-rhodri-thomas/ Professor Rhodri Thomas is Dean of the School of Events, Tourism and Hospitality Management at Leeds Beckett University and a former member of the Board of Directors of Welcome to Yorkshire. My reading of the report suggests that Welcome to Yorkshire would fall short of its recommendations for best practice. The recent troubled history of […]]]>
Professor Rhodri Thomas is Dean of the School of Events, Tourism and Hospitality Management at Leeds Beckett University and a former member of the Board of Directors of Welcome to Yorkshire.

My reading of the report suggests that Welcome to Yorkshire would fall short of its recommendations for best practice. The recent troubled history of our regional tourism board has not come as a surprise to many of us who are professionally interested in the study of tourism and destination management.

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DMOs are independent bodies that only exist because there is what economists call a market failure – those who benefit most from promoting Yorkshire tourism are not willing to pay for it (or at least not enough). Instead, they rely on the people of Yorkshire to do so via their advice.

What is the future role of Welcome to Yorkshire? Professor Rhodri Thomas asks a number of key questions.

Yet some DMOs – like ours – are encouraged to speak and act like businesses rather than public or quasi-public agencies. It may seem appealing on the surface, but it also limits what the organization is trying to do and the opinions it considers valuable. This approach usually leads to failure in the medium term.

There are obvious differences between intervening in tourism markets with public money (which DMOs do) and being a true commercial enterprise. Jet2.com, for example, is a major local employer, but does not expect Leeds City Council or adjacent authorities to take the note for promoting flights to Malaga or any other destination simply because the company is located here and therefore creates jobs for the local population.

There are good reasons why local authorities would pay for a DMO, but they should do so with conditions. Instead of always focusing on the number of visitors, they could start with a larger canvas and consider what tourism could do for our society and the region.

What is the future role of Welcome to Yorkshire? Professor Rhodri Thomas asks a number of key questions.

An almost exclusive focus on promoting Yorkshire as an ever-growing place to visit misses out on the many opportunities that this sector offers locals. It seems to me that the public policy challenge is not whether local councils have to shell out money to overcome a market failure related to promoting a destination, but whether the objectives of tourism policy are sufficiently clearly articulated, expansive and – indeed – integrated with other policy areas.

As we reflect on the future of Welcome to Yorkshire and how it should be funded, I would like to suggest a few questions that might take our regional tourism policy deliberations in a different direction.

Why do we want to attract visitors to Yorkshire? The potential financial gains from tourism are obvious to many. What is less clear, however, is how much of the gain remains in Yorkshire and to whom the benefits accrue.

Should we expect something in return from those we support? We could, for example, have expectations in terms of training, quality of service and experience, environmental performance or other. Why should there be no strings attached to our investment in tourism?

Are we going to combine our thinking on tourism with our concerns about the major issues of our time, especially the environment? Will we integrate tourism into transport policies, environmental policies, business support policies and social cohesion policies, for example?

Do we think of tourism as a way to enrich the lives of Yorkshires? With a little thought, many aspects of our tourism offer could contribute to the well-being of residents in a way similar to the outings of our cultural sector.

And finally, are we actively involved in smart tourism? Smart tourism is about using technological capabilities to improve innovation, competitiveness and the tourism experience. This is an area where an DMO could provide much needed leadership.

Many of my observations would be less relevant if tourism companies paid for their OGD. Because they won’t, we must draw on the wealth of national and international evidence available to determine our DMO’s aspirations and approaches. In doing so, I suspect that new approaches would emerge that would bring more to the region.

Professor Rhodri Thomas is Dean of the School of Events, Tourism and Hospitality Management at Leeds Beckett University and a former member of the Board of Directors of Welcome to Yorkshire.

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Jobs are skyrocketing but no one is applying https://threebearsbandb.com/jobs-are-skyrocketing-but-no-one-is-applying/ https://threebearsbandb.com/jobs-are-skyrocketing-but-no-one-is-applying/#respond Wed, 10 Nov 2021 05:01:28 +0000 https://threebearsbandb.com/jobs-are-skyrocketing-but-no-one-is-applying/ Among the sectors most affected by shortages are tourism and recreation. Sports and recreation come next, followed by arts / media / advertising, call centers and customer service, and education and training, according to data from Seek. While the less skilled is spoken more broadly, the semi-skilled and highly skilled workforce also experiences supply shortages. […]]]>

Among the sectors most affected by shortages are tourism and recreation. Sports and recreation come next, followed by arts / media / advertising, call centers and customer service, and education and training, according to data from Seek.

While the less skilled is spoken more broadly, the semi-skilled and highly skilled workforce also experiences supply shortages.

Australia has its own particular reasons for staff shortages – its position as an Australian stronghold. The closure of national and international borders for nearly two years deprived businesses of access to the lowest-paid travelers and students, but also the ability to supplement needed skilled workers through immigration.

It’s a problem that National Australia Bank director Ross McEwan sees as a serious economic problem. “There have been hundreds of thousands of people who left Australia because they had temporary visas or student visas that we need to get back into this Australian economy as quickly as possible,” McEwan said. .

While McEwan is quite optimistic about Australia’s economic recovery, he warned that labor shortages need to be addressed as they are the biggest problem that will hold back growth.

NAB chief executive Ross McEwan said it was essential to bring migrant labor back to Australia.Credit:Alex Ellinghausen

The evidence for the squeeze in the labor supply is now sufficiently clear. But there is another layer to this problem that goes beyond the simple lack of worker mobility that stems from closed borders and drought in immigration.

There is a feeling that there is less urgency in looking for a job and an increased desire to leave your old job.

In the United States, the scarcity of post-COVID workers has been dubbed the “big resignation”. There, workers are quitting their jobs at an unprecedented rate, and many decide to seek radical change.

Many theories on this phenomenon have been written over the past month. Some say the unprecedented level of government support during the pandemic provided a small nest egg for workers to stay out of the workforce.

Others suggest that a change in working patterns and working from home has led to the realization that there is more to work than the daily grind. But just as plausible is that workers expect better pay – and this reflects what we are seeing in Australia.

It is certainly no coincidence that Jeff Bezos has just increased the hourly rate of pay for new hires at Amazon from $ 3 to $ 18 and offered special bonuses in places where staff shortages were particularly acute.

The Market Recap newsletter summarizes the exchanges of the day. Get it every weekday afternoon.


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