Tourism Ads – Three Bears Band B http://threebearsbandb.com/ Mon, 16 May 2022 02:32:26 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://threebearsbandb.com/wp-content/uploads/2021/06/icon-1.png Tourism Ads – Three Bears Band B http://threebearsbandb.com/ 32 32 Commentary: Technology plays a vital role in the recovery of the hospitality and tourism sector in Scotland https://threebearsbandb.com/commentary-technology-plays-a-vital-role-in-the-recovery-of-the-hospitality-and-tourism-sector-in-scotland/ Sun, 15 May 2022 04:03:02 +0000 https://threebearsbandb.com/commentary-technology-plays-a-vital-role-in-the-recovery-of-the-hospitality-and-tourism-sector-in-scotland/ In the hospitality and tourism sector, adoption of new technologies has been mixed. Two years after Scotland’s first lockdown was introduced, effectively shutting down the tourism industry, hoteliers are optimistic following an increase in guest numbers. Booking.com had one of its best months ever for bookings in February and at RoomRaccoon we also saw cancellations […]]]>

In the hospitality and tourism sector, adoption of new technologies has been mixed. Two years after Scotland’s first lockdown was introduced, effectively shutting down the tourism industry, hoteliers are optimistic following an increase in guest numbers. Booking.com had one of its best months ever for bookings in February and at RoomRaccoon we also saw cancellations in Scotland down 200% in March compared to January this year.

However, the industry is still under pressure to return to pre-pandemic occupancy levels and increasingly smart technology will continue to play an important role in streamlining business processes for Scottish hotels. Hard times have catalyzed an era of digital disruption and it would be a mistake to think that this is a passing trend. The hospitality industry has taken significant steps to improve its systems over the past couple of years and the new and improved technology is here to stay.

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Automating front desk tasks such as reservations, check-ins, payments, and special requests to front desk administration such as accounting, billing, ordering, and auditing can save time and money and ultimately giving business owners more time to improve the customer experience. Besides the financial reward, implementing cloud-based systems during the pandemic also meant hotel managers could manage operations remotely, striving to meet guest expectations as they arise. evolution.

Another major benefit of improved smart tools is that hoteliers can generate more revenue. For example, by implementing artificial intelligence software that can understand supply and demand at source, hoteliers can ensure they have a dynamic pricing strategy that accounts for fluctuating demand to maximize revenue per available room. By considering occupancy levels, past performance data, industry trends, and the likelihood of rooms selling out, performance management can ensure businesses generate the best possible rates across all sales channels.

For independent hotels in particular, access to automated technology plays an important role in ensuring that thousands of pounds of potential revenue are not lost.

Occupancy rates can also be increased through a tactical approach to upselling. Traditionally, the “room upsell” responsibility falls to hotel receptionists when a guest arrives for check-in. However, the problem is that at this point it is often too late. Reception is under pressure to reduce queues and guests want to get to their rooms as quickly as possible. By stimulating the upselling of room categories between booking and arrival through automated technology, hoteliers can significantly increase availability and inventory levels and therefore increase the chances of achieving full occupancy on a given day.

As the summer season approaches, domestic and international tourism is set to make a big comeback, with travelers looking to make up for lost time. In the era of digital transformation, it is no longer enough for hoteliers to rely on word of mouth to sell rooms. Increasing online visibility is the best way for hotels to improve the chances of getting full capacity at the best possible rates.

Steven Reffin, UK Account Manager at RoomRaccoon UK.

When it comes to online travel agents (OTAs), ensuring you reach a wide audience plays an important role in targeting a variety of travelers. A successful OTA profile with attractive images and well-managed reviews can go a long way in increasing a property’s attractiveness. But it’s becoming increasingly important that hoteliers can also craft a strategy that puts them at the forefront of online search to drive direct sales.

Many independent hotels still have an online sales strategy that relies solely on OTAs for sales and therefore have to pay big commissions. Developing a balance between distribution with OTAs and driving direct sales through digital marketing can help hoteliers get the best price for rooms and create a more meaningful direct relationship with guests. Tools like Google Hotel Ads can help properties reach a wider audience and are also often cheaper per conversion.

Along with an obvious change in the way visitors travel, customer expectations have also changed over the past two years. Guest-facing and in-room technology has played an important role in ensuring guests have access to the service and experience they need and want in an ever-changing landscape. From interactive online check-in to in-room chatbots, once “nice-to-have” technology is now having a major impact on hotel service levels, relieving the strain on receptions during busy check-in periods.

It’s no secret that the way we store and use data, across industries, is also changing at a rapid pace. Understanding the data hotels have can have a huge impact on decision-making and improve the guest experience. For example, the digitization of customer profiles and feedback means marketing can be more targeted, experiences can be personalized, and upsell opportunities can be exploited before it’s too late.

The way technology is being integrated into the hospitality industry has certainly accelerated over the past couple of years. Early adopters will be better equipped to attract more customers at better rates. Technology will only advance and in times of economic uncertainty, it is essential that hoteliers grasp the tools at their disposal.

– Steven Reffin, UK Account Manager at RoomRaccoon UK

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Scottish hospitality sector sees surge in investment

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Tourism in the region returns | The Daily Standard Stories https://threebearsbandb.com/tourism-in-the-region-returns-the-daily-standard-stories/ Fri, 13 May 2022 18:05:33 +0000 https://threebearsbandb.com/tourism-in-the-region-returns-the-daily-standard-stories/ Friday, May 13, 2022 Businesses have been impacted by COVID By Leslie Gartrell Photo by Leslie Gartrell/The Daily Standard Auglaize County Commissioner and organizer of the nonprofit Friends of the St. Marys Theater and Grand Opera House Doug Spencer, center left, leads a tour of the opera house during the annual awards reception of the […]]]>

Friday, May 13, 2022

Businesses have been impacted by COVID

By Leslie Gartrell

Photo by Leslie Gartrell/The Daily Standard

Auglaize County Commissioner and organizer of the nonprofit Friends of the St. Marys Theater and Grand Opera House Doug Spencer, center left, leads a tour of the opera house during the annual awards reception of the Grand Lac Grand Visitor Area on Thursday.

ST. MARYS – Tourism is rebounding in Mercer and Auglaize counties, according to area tourism officials.

At the Greater Grand Lake Region Visitors Center’s annual awards reception on Thursday, Executive Director Donna Grube reported on tourism numbers in 2021 and highlighted some area attractions. The Stahr Award recipients and Ambassador of the Year were also featured at the reception held at the St. Marys Theater and Grand Opera House, which is undergoing extensive renovations.

Grube reported that accommodation collections rose 31% in 2021, underscoring a year of rebound as people started to travel again after pandemic restrictions eased.

Tourism spending has also increased, from $51.3 million in 2020 to $74,324,375 in 2021, according to figures provided by the visitor center.

Total gross room sales for 2021 were $7.8 million, an increase of more than $2.5 million from 2020. In 2021, hotel guests spent $23.4 million dollars in gasoline, oil and auto repairs, up from $16.1 million in 2020; $27.3 million in restaurants and clubs, compared to $18.8 million in 2020; $6.3 million in entertainment and recreation, up from $4.3 million in 2020; and $9.4 million in general retail purchases, compared to $6.5 million in 2020.

Photo taken by Daily Standard staff

Tourism revenue in Mercer and Auglaize counties increased from 2020, a year hard hit by the COVIS-10 pandemic. The total numbers are based on a formula.

Those dollars help support 3,700 jobs, Grube said. Overall, tourism over the past five years has generated more than $355 million for the economies of Mercer and Auglaize counties.

“We’re on track to get back to a banner year in 2021, so that was a big positive,” Grube said.

In 2020, during the COVID-19 pandemic, lodging tax collections decreased by 36%. Many visitors to the area in 2020 came to enjoy the outdoor activities, fresh air and improved lake quality, she said.

Use of the lake increased in 2021, Grube said, noting there were no algal toxin warnings in 2021 except for two days at Villa Nova Beach in Auglaize County.

Grube said several tourism investments and developments in the area are underway. They include Boardwalk Village in Celina, Fort Recovery Morvilius Opera House and St. Marys Theater and Grand Opera House, St. Marys Reservoir Mill and Crossroads of Northwest Ohio, a 250-acre development including hotels, restaurants and shops along I-75 in the north. County of Auglaize.

Grube said the Greater Lake Grand Region Visitor Center plans to increase its promotion of tourism. The center will produce five videos highlighting tourism opportunities in New Bremen, Celina, St. Marys, Fort Recovery and Wapakoneta, she said.

Grube said the center has increased its advertising budget for television, radio, digital billboards and video ads.

A number of adverts for all ages are planned in travel magazines. The marketing plan tops $190,000 for 2022, she said.

Photo by Leslie Gartrell/The Daily Standard

From left, Michael Burkholder, St. Marys Director of Industry and Community Development, Kraig Noble, Deputy General Counsel of St. Marys, and Greg Foxhoven, City of St. Marys Director of Safety and Services, accept the Stahr Prize 2021 on behalf of the city.

Moving on to awards, the 2021 Stahr Award went to the City of St. Marys for improvements to the canal corridor and downtown parks.

The city’s transformation began in 2009 with the demolition of dilapidated cotton mill buildings, presenters Jackie Martell and Logon O’Neill said.

Lock 13 was uncovered by demolition after being hidden under buildings for over 75 years. Lock 13 has been restored and a scenic pedestrian walkway, lighting, landscaping and informative signage have been added to the area, Martell said.

The path completes a scenic trail that runs from KC Geiger Park in the center of town, past Lock 13 north to the 40-acre pond and Lock 14, they said.

St. Marys also continued to improve the Miami-Erie Canal corridor through Mill Park, which includes the Reservoir Mill building, a playground, rock shelter, landscaping and soon to be home to St. Marys Park’ All Abilities.

“It’s hard to imagine that this was once, not too long ago, an industrial storage site,” Martell said.

The center’s Ambassador of the Year award, the agency’s highest honor given to an individual for significant contributions to the tourism industry and/or the visitor center, went to Matt Berry.

The Celina resident served as chair of the visitor center board in 2018, and when asked to take over as chair in 2024, he said he would be honored to do so, the presenter said of the Nick Moeller Prize.

“Our 2021 Ambassador of the Year is someone who has really gone out of their way to help promote tourism,” Moeller said. “You’d never guess he’s the person in the Seymour the Seagull dance costume who has greeted Grand Lake Marathon runners for years, bringing smiles to kids’ faces, giving high-5s and encouraging runners to keep running. during the race.”

Berry has been recognized for his willingness to go above and beyond the call of duty, from portraying Seymour the Seagull, to taking promotional photos along the Brews-N-Vines Trail to his leadership at the Visitor Center.

Prior to the banquet, Auglaize County Commissioner Doug Spencer and organizer from the nonprofit Friends of the St. Marys Theater and Grand Opera House hosted a tour of the building for guests.

Spencer said the band received a Target of Opportunity state grant of $250,000 and $40,000 in matching funds from the group of friends. Funds from the grant will be used to restore the building’s facade, he said.

Work on the building began in the form of roof upgrades and renovations to the ground floor theater. Spencer also released a video showing a 3D concept tour of the building with potential upgrades.

The theater would stay true to its roots, retaining the red and white color scheme and red theater seats that residents may remember from the theater’s operational days.

The theater will feature a mix of old and new elements, including digital movie posters and original murals. A popcorn machine from 1951 is being repaired and hopefully can be used again.

While much of the project will aim to revitalize some of the theatre’s most iconic parts, organizers are hoping to add an outdoor space that would face South Street. Part of the space would be covered in astroturf and provide space for movies, concerts and other activities, Spencer said.

Organizers hope to have a large door that could open and close behind the existing theater stage, allowing performances to start indoors and expand outdoors towards the green space.

A representative of the Lima Symphony Orchestra attending Thursday’s awards luncheon announced that the symphony will kick off the bicentennial of the city of St. Marys on January 22, 2023, with a candlelit harp performance .

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Beaver Dam Farm Sunflowers Receives Virginia Tourism Corporation Grant for Tourism Marketing https://threebearsbandb.com/beaver-dam-farm-sunflowers-receives-virginia-tourism-corporation-grant-for-tourism-marketing/ Wed, 11 May 2022 14:18:14 +0000 https://threebearsbandb.com/beaver-dam-farm-sunflowers-receives-virginia-tourism-corporation-grant-for-tourism-marketing/ Governor Youngkin announced that Virginia Tourism Corporation (VTC) has awarded more than $2.7 million for 259 local and regional tourism marketing programs across the state to help increase visitation and revenue for communities in Virginia thanks to tourism. Beaver Dam Farm Sunflowers in Botetourt County received a $20,000 grant for its September 2022 Sunflower Festival […]]]>

Governor Youngkin announced that Virginia Tourism Corporation (VTC) has awarded more than $2.7 million for 259 local and regional tourism marketing programs across the state to help increase visitation and revenue for communities in Virginia thanks to tourism.

Beaver Dam Farm Sunflowers in Botetourt County received a $20,000 grant for its September 2022 Sunflower Festival and Vendor Show. The farm then raised $20,000 in matching funds, featuring more than 105 vendors at the East Coast’s largest sunflower festival and vendor’s fair.

For the September 2022 festival, new ad dollars will be spent to drive traffic from targeted areas outside of local reach. Targeted ads and social media will reach Charlottesville, Richmond, Winchester, Fairfax and surrounding areas. Attracting crowds outside of their market will help generate more revenue for the community through gas spend, room nights, and meals. The surrounding local shops also benefit from the extra foot traffic.

“Botetourt County has long been known for its agriculture and is now becoming a tourist destination. Beaver Dam Farm Sunflowers is a true example of agritourism at its best. We are so proud of the dedicated work Candace and her family have done with the annual Sunflower Festival and are thrilled to have her recognized at the state level with a grant from the Virginia Tourism Corporation to help grow the event. said Botetourt County Council. of the Chairman of Supervisors, Dr. Richard Bailey. “Candace is a leader in our community and we can’t wait to see what the future holds for the festival and her family farm.

“The Sunflower Festival exemplifies the region’s agritourism, drawing tens of thousands of visitors to Botetourt County and Virginia’s Blue Ridge each year. Adding new marketing dollars to promote the 2022 festival will undoubtedly improve visibility, increase attendance and economic impact,” said Landon Howard, President of Visit Virginia’s Blue Ridge.

“These grant funds provide an important opportunity for Commonwealth communities to accelerate recovery efforts and continue their best-in-class marketing initiatives to attract new travellers,” said Rita McClenny, President and CEO of Virginia. Tourism. “Increased visitation translates directly into revenue generation, underscoring the important role of tourism in driving economic growth and expansion”

The VTC Regional Marketing Program aims to help Destination Marketing Organizations (DMOs) generate nighttime visits and supplement funding for economically significant special events and festivals to increase nighttime visits. DMO funding is expected to generate more than 125,000 room nights over the next 18 months.

The Beaver Dam Farm Sunflower Festival helps diversify the income of the family farm. The farmland was purchased in 1900, was a tomato cannery in 1916 and started as a dairy in 1927. In September 2019 the farm sold the dairy industry and now operates beef cattle and has a hay operation and straw. The farm is still family owned and operated today.

In 2015, 20 acres of black oil sunflowers were planted. Due to the beautiful scenery, the following year the fields were opened for visitors to walk around and admire. Visitors also enjoyed the wagon rides, farm animals to pet, and the many craft and food vendors.

Today the festival has expanded greatly with weekend activities including hay wagon rides, a farm animal petting area, over 105 unique craft and food vendors, photo booths and live music. On weekdays, the farm offers 3 excursion options for preschoolers, seniors, and children and adults with special needs. They also have popular sunset dinners in the sunflowers and “goat yoga”.

After the festival is over, the crowds have dwindled and the sunflowers have all bowed their heads, the farm will harvest the seeds and bag them in black oil sunflower seeds. Beaver Dam Farm sunflower seeds can be found at Northwest Hardware stores, Ikenberry Orchards, and The Best Place antique store. They also have seed packets for customers to plant their own seeds in their gardens.

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Launch of an advertising campaign to promote tourism jobs https://threebearsbandb.com/launch-of-an-advertising-campaign-to-promote-tourism-jobs/ Sun, 08 May 2022 22:00:46 +0000 https://threebearsbandb.com/launch-of-an-advertising-campaign-to-promote-tourism-jobs/ Content of the article A recruitment drive has been launched for Manitoba Tourism and Hospitality to recoup the workforce as the province emerges from the COVID-19 pandemic. Content of the article Travel Manitoba announced a partnership with the Manitoba Tourism Education Council (MTEC), Manitoba Hotel Association (MHA) and Manitoba Restaurant and Foodservices Association (MRFA) to […]]]>

Content of the article

A recruitment drive has been launched for Manitoba Tourism and Hospitality to recoup the workforce as the province emerges from the COVID-19 pandemic.

Content of the article

Travel Manitoba announced a partnership with the Manitoba Tourism Education Council (MTEC), Manitoba Hotel Association (MHA) and Manitoba Restaurant and Foodservices Association (MRFA) to launch the campaign.

The advertising campaign aims to encourage former workers or new entrants to the labor market to explore options in tourism and hospitality. The campaign will include TV ads, print ads, social media and digital advertising.

“Anything that can help us attract workers is critical right now,” MRFA executive director and CEO Shaun Jeffrey said in a press release.

“Many of our members are suffering from labor shortages, as well as supply chain disruptions and rising inflation. This campaign should help prove that the restaurant industry is a high-paying, fun industry worth getting into, especially now.

Travel Manitoba President and CEO Colin Ferguson said the travel and tourism industry has been tougher than most due to the pandemic.

“We really have to be innovative and aggressive in attracting people to what is a thriving and growing industry,” he said. “The demand for travel and catering is there. We just have to accelerate to fill the shortage of personnel in order to be ready and able to meet the demand.

The campaign started on May 5 and will run until June 15.

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Airbnb adds rental restrictions to avoid parties https://threebearsbandb.com/airbnb-adds-rental-restrictions-to-avoid-parties/ Fri, 06 May 2022 18:58:08 +0000 https://threebearsbandb.com/airbnb-adds-rental-restrictions-to-avoid-parties/ Airbnb officials announced on Wednesday that they would impose new restrictions during the upcoming summer holidays to prevent parties at rented homes. According to the Associated Press, the company revealed that Airbnb guests without a “positive review history” on the property rental platform will not be able to make overnight reservations for homes during Memorial […]]]>

Airbnb officials announced on Wednesday that they would impose new restrictions during the upcoming summer holidays to prevent parties at rented homes.

According to the Associated Press, the company revealed that Airbnb guests without a “positive review history” on the property rental platform will not be able to make overnight reservations for homes during Memorial Day and the holidays. of July 4.

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Additionally, the company said there would also be limits on who can make two-night bookings and would require renters to confirm they understand the party ban and the potential legal ramifications of breaching them. to the rules.

Airbnb guests who have received positive reviews will not be impacted by the changes.

Last year, company officials said similar rule changes implemented last summer to combat parties stopped 126,000 people from renting properties. Airbnb seeks to avoid criticism of large parties hosted by guests, some of which have turned violent.

Earlier this year, Airbnb and VISIT FLORIDA teamed up to launch a campaign boosting the recovery of the state’s tourism industry. The deal includes a landing page with organized activities and stays for potential travelers to visit. It also includes social media and email ads for Florida residents, as well as residents of neighboring states.

Last year, Airbnb responded to a changing travel landscape with upgrades and innovations for its guests and hosts. It’s now easier for the business to book anywhere and find the exact property a client wants, adding new ways to search and explore with the introduction of “I’m Flexible”.

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Pahrump launches new travel publication, Highway 160 Magazine https://threebearsbandb.com/pahrump-launches-new-travel-publication-highway-160-magazine/ Thu, 05 May 2022 17:32:15 +0000 https://threebearsbandb.com/pahrump-launches-new-travel-publication-highway-160-magazine/ The town of Pahrump is gearing up to publish its first-ever travel magazine, and Pahrump’s Director of Tourism, Arlette Ledbetter, is more than a little excited about the new product, telling the Pahrump Valley Times that “Highway 160 Magazine – Pahrump, Your Basecamp to Adventure” will be a valuable publication for tourists and locals alike. […]]]>

The town of Pahrump is gearing up to publish its first-ever travel magazine, and Pahrump’s Director of Tourism, Arlette Ledbetter, is more than a little excited about the new product, telling the Pahrump Valley Times that “Highway 160 Magazine – Pahrump, Your Basecamp to Adventure” will be a valuable publication for tourists and locals alike.

“It’s the result of the tourism department’s efforts over the years,” Ledbetter said in a May 4 interview. “We decided we needed a visitor guide to service the area and what better place to do that than here at the tourist office? We therefore created the concept of the magazine with the idea that we would also present, as a base camp for the adventure, all the amenities of the surroundings. Of course, it’s all about Pahrump, the accommodations and attractions here, but we’re also expanding into the outer areas, like Death Valley, and promoting that as well.

Ledbetter said the new magazine is one of the results of the COVID-19 pandemic, which has prompted the need for diversification by tourism departments across the state.

“I don’t think it’s a secret that throughout the pandemic everyone realized their strengths and weaknesses and it was no different for tourism. The state of Nevada, down to every little community in the state, has realized how vulnerable we are and funded by the tourist room tax. It’s a huge part of the state’s economy,” Ledbetter said. “So we were tasked with trying to diversify to create other opportunities for income and local tourism.”

Highway 160 magazine, which will likely replace the city’s current trifold brochures, will feature all kinds of information about the area. Ledbetter said promoting the town as a whole has always been the main focus of the tourism department and the post should include information on available accommodation, day trips, local restaurants, events , wineries, microbreweries, distilleries and churches, and even details of area healthcare options, service organizations and more.

“What sells Pahrump is its uniqueness: the wide open spaces, wide open spaces, proximity to so many great places, which RVers especially appreciate. There are so many exciting things to do here,” enthused Ledbetter. “It will be our tourist tool. We will take it with us when we go to trade and tourist shows and our other activities, we will distribute it in Nevada and California and we hope to increase this distribution over the years.

The 2022 edition of Highway 160 Magazine is slated for a circulation of over 20,000 copies. The magazine will be published annually, with this first edition scheduled for June and each subsequent edition to appear in January.

“The effort to launch the magazine has been interesting, as it’s a first for the tourist board,” detailed Ledbetter.

She said the city, as a government agency, needed to get several quotes for its new project, but ultimately Ledbetter decided that a partnership with Pahrump Life Magazine would be the best option for the city. “We have a three-year contract with Pahrump Life and after that we should be operational and tourism should be able to handle it internally,” she said, noting, “There is still ad space available. in the magazine, but it is limited. The deadline for ads is May 26, and 2022 advertisers will also have their 2022 rate locked in for next year.

For more information, visit the Pahrump Visitor Center at 400 N. Highway 160 or call 775-253-1697.

To advertise in Highway 160 magazine, call 775-727-3665 or email Ron@Pahrump.email

Contact reporter Robin Hebrock at rhebrock@pvtimes.com

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Tourism conference held as new advertising campaign begins https://threebearsbandb.com/tourism-conference-held-as-new-advertising-campaign-begins/ Mon, 02 May 2022 21:05:01 +0000 https://threebearsbandb.com/tourism-conference-held-as-new-advertising-campaign-begins/ Tourism industry leaders gather in Frankenmuth today to celebrate National Travel and Tourism Week, recognizing the collective strength of Michigan’s travel industry and the travel industry’s contributions to the United States. United to drive economic recovery growth and chart the way forward through the theme “The Future of Travel”. .” The theme shows how the […]]]>

Tourism industry leaders gather in Frankenmuth today to celebrate National Travel and Tourism Week, recognizing the collective strength of Michigan’s travel industry and the travel industry’s contributions to the United States. United to drive economic recovery growth and chart the way forward through the theme “The Future of Travel”. .”

The theme shows how the travel industry can restore the workforce, help communities recover, foster sustainability, usher in new innovations, and reconnect travelers across the United States and around the world.

“National Travel and Tourism Week is an opportunity to remind visitors and residents of the incredible contributions of the travel industry not only to our local economy and workforce, but also to the identity and the culture of our community,” said Dave Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corporation. “With warm weather ahead, we’re reminding travelers of the opportunities for the perfect summer vacation or getaway in Michigan.”

As part of National Travel and Tourism Week, the Michigan Association of Convention and Visitor Bureaux (MACVB) is hosting its second annual statewide scavenger hunt. Last year, more than 30 destinations across Michigan participated.

This fun, statewide scavenger hunt will engage and encourage Michigan residents to “hunt” for gift cards in participating communities for various Michigan restaurants and breweries hidden in their towns. The initiative will ultimately inspire people to travel farther and to new places in Michigan.

Residents and travelers are invited to join the fun by posting their favorite photos from an overnight Michigan vacation online using #MIFutureofTravel to be entered to win one of the 10 Ultimate Michigan Road Trip Packages, including overnight stays, activity vouchers and dining certificates. Details can be found at michigan.org/scavengerhunt.

“Over the past two years, we have weathered our industry’s most devastating crisis – and now the importance of travel is clearer than ever,” said TICOM President Chad Wiebesick. “But through it all, we are emerging and preparing for a more innovative, more inclusive and more sustainable future of travel. Our industry will play a vital role in rebuilding the workforce, helping communities recover, fostering sustainability, ushering in new innovations, and reconnecting travelers to Michigan, the United States, and the world.

Celebrated the first full week of May each year, the NTTW was created by Congress in 1983 to increase the economic power of travel in the United States. The 39th annual NTTW comes as the industry looks to future growth and success after the challenges of the past two years.

“The diversity of Michigan’s rich tourism industry not only provides a wealth of economic benefits to the state, but ensures that Michigan residents have the opportunity to pursue their own Pure…whatever that means to them. Maybe that means reconnecting with your kids over a campfire or chicken dinner or creating lasting memories of rocking that big on a charter boat or escaping the hustle and bustle for a serene hike along the along a Pure Michigan Trail, or let the music take you to a major festival or concert,” said Jamie Furbush, President and CEO of the Frankenmuth Chamber of Commerce. “What draws people to our communities is also what makes them wonderful places to live. The future of travel in Michigan is exactly what you need it to be.

In April, the award-winning Pure Michigan ad campaign returned for Midwestern audiences to inspire spring and summer travel this season. Pure Michigan’s regional and in-state warm-weather broadcast and connected TV ad campaign will run in key markets through August 31, 2022.

The campaign includes two brand new television commercials, “On the Street” and “On Repeat”, highlighting the many diverse destinations and experiences Michigan offers while encouraging travelers to pursue their own unique experiences. Additional adverts featured include 14 Clubs, Along the Way, Perfect Summer and Wish You Were Here.

The ads will run in out-of-state markets including Chicago, Cincinnati, Cleveland, Columbus, Dayton, Fort Wayne, Green Bay, Indianapolis, Milwaukee, Minneapolis, South Bend, Toledo, Atlanta, Louisville and St. Louis. State markets include Alpena, Detroit, Flint, Grand Rapids, Lansing, Marquette and Traverse City.

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Australian job vacancies softened in April, but hiring boom appears to be continuing https://threebearsbandb.com/australian-job-vacancies-softened-in-april-but-hiring-boom-appears-to-be-continuing/ Mon, 02 May 2022 03:37:00 +0000 https://threebearsbandb.com/australian-job-vacancies-softened-in-april-but-hiring-boom-appears-to-be-continuing/ By James Glynn SYDNEY — Australian job vacancies weakened in April, but not enough to shake expectations of continued strong hiring and falling unemployment. Australia & New Zealand Banking Group Ltd.’s monthly vacancy survey. showed a monthly decline of 0.5% but remained close to its recent pandemic highs, said David Plank, Australian head of economy […]]]>

By James Glynn

SYDNEY — Australian job vacancies weakened in April, but not enough to shake expectations of continued strong hiring and falling unemployment.

Australia & New Zealand Banking Group Ltd.’s monthly vacancy survey. showed a monthly decline of 0.5% but remained close to its recent pandemic highs, said David Plank, Australian head of economy at ANZ.

“This confirms our argument that the demand for labor is still very high and should lead to continued strong employment growth,” he said. Job postings remain 57.3% above the pre-pandemic level.

Labor market conditions are tight, as confirmed by an increase in newly posted job vacancies of 3.7%, or 10,200 new job vacancies, in March, according to the National Skills Commission.

Recent data from employment firm SEEK showed job openings rose in 26 of 28 industry categories in March, with the hospitality and tourism roles seeing the strongest growth.

In addition, official data from the Australian Bureau of Statistics showed employment rose by 18,000 in March, while the unemployment rate fell to 3.95%, its lowest since 1974.

“We see the unemployment rate falling well below 4% in the second half of 2022, which should add to the momentum for higher wage growth,” said ANZ’s Plank.

Write to James Glynn at james.glynn@wsj.com

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What State Tourism Accounts Mean for Advertising Agencies https://threebearsbandb.com/what-state-tourism-accounts-mean-for-advertising-agencies/ Fri, 29 Apr 2022 16:17:00 +0000 https://threebearsbandb.com/what-state-tourism-accounts-mean-for-advertising-agencies/ For Natasha Sharma, a 37-year-old American Indian, the desire to discover her native country was born from a captivating Incredible India campaign entitled “Find what you are looking for” which was released in American markets in 2013. “The sheer beauty captured in the countryside through the myriad colors of the Holi festival motivated me to […]]]>

For Natasha Sharma, a 37-year-old American Indian, the desire to discover her native country was born from a captivating Incredible India campaign entitled “Find what you are looking for” which was released in American markets in 2013.

“The sheer beauty captured in the countryside through the myriad colors of the Holi festival motivated me to visit India,” she shares.

The Incredible India campaign was first launched by the Ministry of Tourism in 2002 with its partner advertising agency Ogilvy & Mather India, the agency which also manages the majority of state tourism accounts including Gujarat, Rajasthan , West Bengal and Daman & Diu among others. .

Advertising experts Storyboard18 spoke to revealed that unlike large FMCG/auto accounts, tourist accounts do not bring huge amounts of billing to the ad agency, but they win creative prizes and recognition to companies at national and international level.

matter of pride

Sumanto Chattopadhyay, President and Chief Creative Officer, 82.5 Communications, Ogilvy Group, who has worked on tourism campaigns in West Bengal, Rajasthan and Daman and Diu, tells us that tourism accounts need to be treated differently. According to him, traditionally, in advertising, we believe that slogans win in pitch and this is particularly true in the case of tourist accounts.

“For an ad agency, creating a state tourism ad brings prestige and often provides an opportunity to do something really creative and beautiful. It also brings immense joy to create campaigns for many unknown and lesser-known destinations. These are the biggest motivators for managing tourism accounts,” he adds.

Ingredients for a successful ad

A tourism campaign can take months depending on the shooting schedule, destinations and scale, says Prakash Verma, founder of Nirvana Films. They also have to deal with deeper knowledge about the local culture, food and people, which will attract more travelers.

“It’s important when it comes to tourism campaigns to dig deep into a state or a country and what else can be offered or interesting stories that can be communicated to people, what makes the state and I always look for elements in the film that people haven’t seen before. we chose to portray an interesting character who created a unique bike that could carry more than four people at once,” he adds.

Verma has led almost every large-scale tourism campaign ranging from Incredible India to state tourism advertisements in Madhya Pradesh, Daman and Diu, Kerala and Rajasthan among others.

Ogilvy’s Presentation, Billing and Influencing Process

Typically, pitching for state tourism accounts is done through a bidding process where agencies pitch their work and place bids. In a competitive world of advertising where brands can end contracts with an agency if they somehow bring their competition on board, it’s worth noting that big agencies like Ogilvy manage to work with several state tourist offices.

“Ogilvy has a lot of influence and it’s not necessarily with tourist accounts. Ogilvy also has a reputation. Unlike other categories where an agency managing similar brands may be considered a conflict of interest, the same is not true for tourism where state governments may find an agency managing accounts to have a better understanding and expertise to manage their account,” says a senior. advertising manager on condition of anonymity.

Certainly, tourism accounts are prestigious but they do not necessarily bring moolah. Experts said creative agencies typically charge state tourist boards 50-70% of what a regular client would normally pay depending on the type of work and media platforms used. There are many variables. A large state tourism board annually spends between 1 and 1.5 crore billing rupees. Agencies can also charge clients a percentage of their media spend each year if they use the same campaign year after year.

“We don’t make the most money on tourist brands, unlike the big FMCG brands. They have limited budgets and it’s the potential to do quality, clutter-free work that drives agencies,” says Nikhil Mohan, Executive Vice President, Ogilvy & Mather. “The reputation of being associated with a tourist board as well as building relationships with government, council and the Department of State provide networking opportunities that open up similar opportunities with other state boards .”

As India gradually opens up to international and domestic tourists, tourist boards have started showcasing their respective states. Agencies have a bigger challenge when it comes to tourism ads. Not only do they have to be unique, but also convince travelers of safety and hygiene in a post-pandemic world.

(Edited by : Priyanka Deshpande)

First post: STI

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An eye-opening career move that revealed the world of travel and tourism https://threebearsbandb.com/an-eye-opening-career-move-that-revealed-the-world-of-travel-and-tourism/ Thu, 28 Apr 2022 02:06:55 +0000 https://threebearsbandb.com/an-eye-opening-career-move-that-revealed-the-world-of-travel-and-tourism/ Among the torrent of workers leaving the shelters of previous careers during the pandemic, Sarah Bellamy found his next great opportunity at Storm. After the pandemic forced his former employer to change his role and responsibilities, Bellamy decided to take on a new challenge and refocus on his experience and passion for marketing and communications. […]]]>
Among the torrent of workers leaving the shelters of previous careers during the pandemic, Sarah Bellamy found his next great opportunity at Storm.

After the pandemic forced his former employer to change his role and responsibilities, Bellamy decided to take on a new challenge and refocus on his experience and passion for marketing and communications. A longtime subscriber to Technical.ly newsletters, she was intrigued by a job posting from Center City-based destination solutions provider Tempest, and quickly found herself surrounded by creative and friendly colleagues in her new position. content analyst.

Tempest helps destination marketing organizations across North America attract visitors with their expert web development, design, and marketing services, while their destination management CRM software, iDSS, helps those same destinations manage community partners, sales leads, events, email campaigns and more. The company has been using Technical.ly’s Talent Pro platform since 2021 to promote itself within Philadelphia’s tech scene through its Culture page, content highlighting its team and, of course, job postings. Tempest’s presence on Technical.ly caught Bellamy’s attention, and she joined the team in September 2021.

We recently reached out to Bellamy to find out more about his experience so far and what excites him about Tempest.

Explore Tempest job openings

What is your current role and what are your daily tasks and responsibilities?

I’m a content analyst at Tempest. I research and write strategic content for our clients’ websites and email marketing campaigns, while improving SEO rankings to increase organic traffic and elevate other KPIs.

Basically, I have a dream job where I can create content for major travel destinations in the US and Canada. One minute, I’ll write a blog about fishing in Long Beach, California, then I’ll update a web page layout for Gallup, New Mexico; Next, I’ll be working on an email campaign focused on golf getaways in northeast Florida, and finishing the afternoon by writing about places to stay on Vancouver Island in Colombia -British. You never get bored and I feel lucky to be paid to explore so many different places and discover what makes each of them unique and special on a daily basis. It is deeply satisfying to know that your research and words are helping countless travelers plan vacations and discover these remarkable destinations – sometimes I have to pinch myself.

What was your background before joining Tempest?

Before joining Tempest, I was director of communications for a children’s arts and enrichment center. During the pandemic, we were forced to pivot, like many organizations, and opened a full-time preschool. We had a small team, so I juggled many responsibilities from marketing, web design and social media management to hosting parent information sessions and teaching in the classroom. It was a wild ride and a great learning experience.

How would you describe the work environment and culture at Tempest?

The work environment at Tempest can truly be described as collaborative. Everyone on the team is super competent. Our roles are very intertwined, so we’re all keen to uplift each other in any way we can, whether that’s through knowledge sharing, brainstorming, or just moral support and high fives. We work together to help destination marketing organizations achieve their goals, which ultimately educates their community and gives a voice to the people who live and work there.

What excites you most about your new role?

It may sound corny, but I’m very excited to learn as much as I can about content marketing and development. I recently achieved several Google Ads certifications and want to learn as much as possible about SEO best practices and how data drives key messaging decisions. I really hope to improve my content creation and writing skills along the way.

What interests/hobbies/activities do you enjoy outside of work?

When I’m not at work, I love exploring Philadelphia – finding new parks to hike, attending festivals, watching Sixers games, and visiting art galleries and museums. I try to stay involved in my local community and actually manage social media accounts for a local neighborhood association (East Kensington Neighbors Association). I also recently bought a skateboard, so I’m trying to improve my skills – and not break my leg – by rolling one curb at a time.

What role did Technical.ly play in your job search?

I was part of the “Great Resignation”. As my former employer changed, my role also changed significantly, so I wanted to return to my marketing and communications roots. During the pandemic, I often checked the Technical.ly newsletter for job postings that might relate to my skills. I discovered Technical.ly during Philly Tech Week in 2014 (signed up to play Tetris ON the Cira Center) and joined the Technical.ly newsletter in 2017 while between jobs.

Thank god I did. One morning I was sitting outside drinking coffee and going through my emails on my phone. At the very bottom of the Technical.ly newsletter was a job posting for a marketing role at Tempest. Although I had a ton of communications experience, I had none in the tourism industry. But nonetheless, I applied right away and a few weeks later I was sitting at my desk overlooking City Hall in our downtown office.

Sometimes I think about how opening that email changed my life. I am now in a career that I love. I work with some of the nicest, smartest group of people I’ve ever met, and I’ve learned a lot since I’ve been on the team. I’m traveling to Dallas in May for the Tourism Academy, Tempest’s annual travel marketing conference, and look forward to visiting other client destinations throughout the year. Without Technical.ly, I might never have heard of Tempest or the great work they do for communities across North America.

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