Chattanooga featured in Ford Bronco Sport ad
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How a national ad for the Ford Bronco Sport was made entirely in Chattanooga late last year and is now running on Bang-Olufsen.com, Ford.com, dealer training sites and social media channels is a lesson in building relationships over time, timing, luck, and not being afraid to be “a little greedy.”
Locally based Pathfinder Films was responsible for filming the commercial and in addition to all the scenes shot here, local rapper, saxophonist, producer and creator Jerod Swayyvo Morton provided the song “Zone” and musician/producer Carl Cadwell with Summer Dregs studio. designed the voiceover track.
The official name of the piece is “Sounds of Adventure”. It was written by Jordan Wollman of Miles Partnership and directed by Leif Ramsey of Pathfinder Films.
Representatives from Chattanooga Tourism Co., who paid between $20,000 and $25,000 to have a say in how the ad was produced by Florida-based Miles Partnership, ensured that Chattanooga was “presented prominently and in its best light”, according to Sean Phipps. , Marketing Director of Chattanooga Tourism Co.
“They were going to shoot the ad in Chattanooga and we wanted to be involved because it seemed like a good opportunity to showcase the city,” he said in a phone interview.
Miles Partnership worked with Harman International Industries to create the ad featuring Chattanooga and the Ford Bronco Sport for the Bang & Olufsen sound system. It will also be used at training events, marketing events and within Ford dealerships.
Phipps said Chattanooga Tourism Co. was able to suggest locations and was on hand throughout filming. He said he even hinted that he might feature local musicians in the ad.
“We were maybe getting a little greedy, but they found Swayyvo, which is great,” Phipps said.
Scenes were filmed at locations around the city, including Harrison Bay State Park, Reflection Riding Arboretum & Nature Center, Walnut Street Bridge, Ross’s Landing, Tennessee Aquarium, Market Street Bridge, and Enterprise South.
Lucky Ramsey, executive producer and co-owner of Pathfinder, said her company has worked with Chattanooga Tourism Co. on past projects such as marketing ads for the town.
“We’ve also worked with Carl and Swayyvo before,” she said.
Song placements become a thing for Swayyvo. “Zone” was also used in LeBron James’ Cleveland comeback video on an NBC.com video in 2018 and in the “NBA 2k21” video game, and “Never Lose” is included in the “NBA 2K22” video game. . He has a new song called “Red” which has also just been added to the “NBA 2k22” playlist. He also appears in advertisements for the Tennessee Valley Federal Credit Union.
Swayyvo said he submitted “the beats for the track several months ago and kind of kept track of it, but the publicity turned out to be way bigger than I thought”.
Ramsey said Pathfinder worked with Tourism Co and several other local agencies to get permission to shoot at the Market Street Bridge and Harrison Bay State Park, for example.
“It was great to work with the local groups,” she said.
“Chatanooga Police assisted with rolling stops on the bridge so no one was hurt and no one was inconvenienced.”
The ad was shot over three “absolutely perfect days in December,” Ramsey said. “The sky was crystal blue and the light was perfect all day.”