Crookston Visitors Bureau Celebrates Year and Launches Marketing Videos


The Crookston Visitors Bureau is celebrating a year as a nonprofit organization with a list of accomplishments to its name, including new marketing videos to get people to stay, dine, shop and play. They’ve worked with Mud Mile Communications on travel ads with the slogan “Think Big About Going Small”, targeted thousands of visitors, and they don’t stop there.

The CVB, formerly known as the Chamber of Commerce’s Crookston Convention & Visitors Bureau, was incorporated in 2020 and has seven voting members as well as community representatives on the board. They are working to find a tourism coordinator by 2022.

Their yearlong accomplishments have included the production, printing and distribution of 10,000 new visitor guides to drop-in centers and the community, working with high school trade classes to create “drop-in centers”. ‘welcome’ professionals to greet guides at the four hotels, Valley Technology Park, Crookston Sports Center, University of Minnesota Crookston Visitor Center and City Hall; the creation and maintenance of a new website, the creation and distribution of QR code stickers indicating where to eat, shop and stay; were the vision behind and partnered for the new city welcome signs on Hwy 2 and Hwy 75, refurbished and relocated the old “Welcome to Crookston” sign to downtown plaza, produced and distributed welcome bags to long-term pipeline workers staying in Crookston as well as welcome bags to participants in the youth hockey tournament, and has so far awarded $ 7,000 in grants for Ox Cart Days (August 2021 ), Dart Divas Dart Tournament (February 2022) and Forks Karting Association Go Kart Races (December 2021.)

CVB collaborations have included new memberships in the Riverland Association, Explore Minnesota and Pine to Prairie International Birding Trail, in addition to working with the Crookston Area Chamber and the Downtown Crookston Development Partnership on the renewal of the Beautification Committee and the Welcome Home Crookston initiative for new residents.

CVB also broadcasts ads in the Crookston Times, on KROX Radio, with, on social media platforms such as Facebook and Instagram, ads on YouTube and co-op ads on Apple TV and Amazon Fire, in addition to them. have announcements coming to Valley News Live.

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