CT Governor Focuses On Selling State To Tourists For Fall

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Coming soon, “Full Color Connecticut,” the state’s latest tourism campaign.

ROCKY HILL, Connecticut – Governor Ned Lamont joined leaders from the Department of Energy and Environmental Protection and the Connecticut Tourism Board on Monday to discuss some of the successes of the summer tourist season and to promote a new campaign for the coming fall season. .

Despite the constraints of the COVID-19 pandemic, Lamont’s team said they were satisfied with the results of the summer of 2021. Unsurprisingly, the figures have increased compared to 2020, according to Christine Castonguay, interim director of tourism for the State of Connecticut.

“We have seen an increase in bookings at our overnight accommodations,” she said. “We saw an increase in attendance at all of our attractions and events statewide were well attended.”

RELATED: Connecticut Launches $ 1.4 Million Fall Tourism Marketing Campaign

Lamont added that as the fall foliage season approaches, Visit Connecticut will embark on a new marketing campaign called “Full Color Connecticut.”

“We are marketing this state with a budget of $ 24 million over the next two years, tripling what we have done in the past,” Lamont said.

RELATED: Summer Tourism Up Strongly Compared To 2019

While torrential rains have flooded the state several times over the summer months, there should be one advantage of this water when it comes to tourism in Connecticut: The rains are expected to produce a vibrant viewing season. leaves.

“We had a few rainy weekends, as everyone knows, but the upside is that it usually ends up creating an incredible fall foliage season,” said Mason Trumble, DEEP deputy commissioner.

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The Full Color Connecticut campaign will include both TV and digital ads with extended reach to tourists.

“We will be in Connecticut, Massachusetts, Rhode Island but also in Philadelphia, which is great from a marketing standpoint,” added Castonguay.

Lamont, towards the end of his press conference, said: “The fall foliage is our second busiest tourist cycle and it is really important that we tell our story.

Jimmy Altman is a reporter for FOX61 News. He can be contacted at [email protected] Follow him on Facebook, Twitter and Instagram

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