Cue Country Roads – WV MetroNews

CHARLESTON, W.Va. – CBS Sunday Morning story on Country Roads receives rave reviews.

CBS correspondent and West Virginia native Conor Knighton deepened the popularity of John Denver’s 1971 hit, which is still sung around the world. Knighton’s piece focused on the desire the song creates not only for West Virginia, but for where you are from.

West Virginia Secretary of Tourism Chelsea said the story was right.

Secretary Chelsea Ruby

“Anyone in my office will tell you that this is the first thing we try to do in ads, we make sure that every ad we produce tries to make someone feel like nostalgia, attraction.” to West Virginia. It was really cool to watch, ”said Ruby.

Knighton interviewed Bill Danoff, a friend from Denver and one of the song’s writers, showed many scenes from West Virginia, and included clips of the song sung in several parts of the world.

“We all take for granted how many people know and love this song, but seeing these clips of people from all over the world singing it was such a special piece,” said Ruby.

Ruby said in the end you can’t beat the publicity.

“Every day that you can have 12 minutes of beautiful footage of West Virginia and the country roads is a really good day in my book,” Ruby said.

The Tourism Division, which bought the rights to use the song four years ago, will continue to use it in 2022.

“We had a variety of different artists who sang it, each has their own interpretation and you’ll be hearing more from our office next year,” Ruby said.

Part of Knighton’s story starred West Virginia native country music superstar Brad Paisley talking about how he feels about his home state whenever he hears Country Roads. Ruby said that’s what separates the John Denver classic.

“A lot of states have songs, but our song has that deep, emotional meaning and it’s something that we can do a lot with,” said Ruby.



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