Director of Tourism Says BET on Q Funding Makes a Difference; state snooker championship set to return in March 2023 – Muddy River News
About 700 participants came to Quincy for American Cue Sports’ 25th Annual Illinois State Pocket Pool Tournament, a five-day event in April at the Oakley-Lindsay Center. | Muddy River Sports file photo
QUINCY — Holly Cain, Director of Tourism, thanked Quincy City Council Monday night for creating the Bring Entertainment to Quincy (BET on Q) program, which has helped bring local entertainment opportunities to Quincy.
“The Tourism Board says that for every dollar spent on (tourism) marketing, $9 goes back to each community,” Cain told Aldermen during its quarterly tourism report. “I just want to thank the (city) council for your support for many, many years. We used to be one of the smallest offices in the state, but now we feel like we’re up there. We promote and compete with other cities and municipalities promoting tourism.
Cain said she expects to sign a deal Tuesday that will bring American Cue Sports’ Illinois State Pocket Pool Championships back to Quincy. This year’s event drew approximately 700 pool sharks from across the state to the Oakley-Lindsay Center from April 13-17. Cain expects player numbers to increase by 50% for the March 2023 event.
“This (event) was brought here because of ($15,000) BET on Q funding,” she said. “I couldn’t have competed with the northern suburbs without this funding.”
A contribution of $100,000 from the 1% municipal food and beverage tax funds the program.
Cain said she is working with 14 new events coming to Quincy.
She said her office placed advertisements across multiple media formats and increased traffic to the website by 26,000 users over the past year. Facebook and Instagram’s social media reach reached 247,000 people, an increase of 133%, with paid impressions reaching 102,000 people, an increase of 800%. Digital ads were served, with 658,000 impressions promoting Quincy.
Cain said the increase in marketing has come with a corresponding increase in hotel taxes, which she says are up 90% for the first four months of the year compared to 2021.
“If this pace continues, the city expects to receive $1.2 million in hotel taxes,” she said.
Occupancy rates increased from 51% to 54% and the average daily rate increased from $93 to $103. Cain said the tourism industry in Adams County supports 790 jobs and generates $111 million annually in visitor spending.
Cain also said the city’s tourism website is 10 years old and a local vendor is almost done building a new website.
Cain made his presentation after a long debate about the city’s repair or flattening program. After answering questions from the aldermen, she said: “Please don’t flatten tourism.”
Aldermen sent to the Plan Commission requests from Bryce Rupp to subdivide the property of 2001 Jefferson into eight lots, and from John Schutte for a special permit to obtain a liquor license to operate several video game terminals at 1034 N .Fourth.
Alderman voted to approve:
- A Knights of Columbus raffle from July 1, 2022 to June 30, 2023.
- Observing July 16 as “Doc Preston Day” in recognition of the teacher and book author who passed away on October 13, 2020.
- Payment to Midwest Meter, Inc., of Edinburgh of $55,900 for the purchase of six four-inch fire department water meters and 200 cellular remote readers.
- Payment by Republic Services of Quincy of $62,527.65 for disposal and tipping costs associated with the removal of sludge.
- Pay $72,500 to the Illinois Environmental Protection Agency for the annual NPDES permit fee.
- A Quincy Police Department application for the BJA FY 22 Edward Byrne Memorial Justice Assistance Grant Program for $18,930, which will be shared equally with the Adams County Sheriff’s Department.
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