Emirates signs MoU with Sri Lanka Tourism – News

Agreement reaffirms airline’s commitment to Sri Lanka and outlines mutual benefits



Kimarli Fernando, President of the Sri Lanka Tourism Promotion Board; Prasanna Ranatunga, Minister of Tourism, Sri Lanka; Ahmed Khoory, Emirates Senior Vice President, Commercial West Asia and Indian Ocean; Malraj De Silva, Ambassador of Sri Lanka to the United Arab Emirates and Sheikh Majid Al Mualla, Senior Vice President of Emirates International Affairs Division, at the signing ceremony of the Memorandum of Understanding between Emirates and the Promotion Office of Sri Lanka Tourism at the Emirates Group headquarters in Dubai. — Photo provided

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Published: Mon 7 March 2022, 15:43

Emirates has signed a Memorandum of Understanding with the Sri Lanka Tourism Promotion Bureau at Emirates Group Headquarters in Dubai. The agreement reaffirms the airline’s commitment to Sri Lanka and outlines mutually beneficial initiatives that will help revive the country’s business and tourism industry.

The MoU was signed by Ahmed Khoory, Emirates Senior Vice President, Commercial West Asia and Indian Ocean, and Kimarli Fernando, Chairman of the Sri Lanka Tourism Promotion Bureau. The agreement was signed in the presence of Prasanna Ranatunga, Minister of Tourism of Sri Lanka; Malraj De Silva, Ambassador of Sri Lanka to the United Arab Emirates; Nalinda Wijerathna, Consul General of Sri Lanka in Dubai, and Sheikh Majid Al Mualla, Divisional Senior Vice President of International Affairs at Emirates.

Ahmed Khoory, SVP Commercial West Asia & Indian Ocean at Emirates, said Sri Lanka remains a key market in Emirates’ global network and the agreement signed today underscores our unwavering commitment to the country.

“We started operations in Colombo over 35 years ago, and our partnership continues to grow. We look forward to exploring mutually beneficial initiatives that will help revive the country’s trade and tourism sectors and provide Emirates with the opportunity to meet market demand,” he said.

Kimarli Fernando said that Sri Lanka is a beautiful island destination with esteemed strategic partners such as Emirates, this is a vital aspect in guiding the travel and tourism industry in Sri Lanka.

“This partnership is crucial for us to explore and capitalize on emerging opportunities and open many great avenues to establish brand awareness and perceived quality in the global tourism market. Thus, we are delighted with this partnership and also grateful for all the support Emirates has given us over the three decades of long relationship and especially during the pandemic period. We hope that together we can effectively promote and serve the market,” he said.

Under the agreement, Emirates and Sri Lanka Tourism will benefit from joint activities that will help boost trade and tourism, including trade shows, trade familiarization trips, exhibitions and workshops.

Since reopening the country to international tourists safely in February 2021, Emirates has carried more than 80,000 passengers to Colombo. The main incoming markets are the United Arab Emirates, Italy, the United Kingdom and Germany. The airline currently operates 28 weekly flights to Colombo and is the only international carrier serving the country with first-class services, providing passengers with world-class products and superior comfort in the air and on the ground.

Emirates has safely restarted operations to more than 120 destinations within its global network, via Dubai.

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