EUROTEL Green Soldier, EMPERADOR in Straits Times Index, CEB

Green Soldier is the new face of Eurotel’s social media

Eurotel, one of the country’s fastest growing hotel chains, recently signed Jhonwel Reyes, aka Baguio City’s viral “Green Soldier” mime Tito Noel, as the new brand ambassador for social media. The signing of the contract, which took place on July 27, was honored by Green Soldier himself (pictured, center) and key Eurotel officials (left to right) Sue Geminiano, Marketing Manager ; Ronaldo Sebastian, Head of Sector; and Mariel Quinto, head of advertising and promotions.

Established in 2005, Eurotel is a unique European-inspired hotel located in the heart of major cities in Metro Manila and major tourist areas of the Philippines.

Eurotel’s new social media campaign, titled ‘EUR Green Soldier’, rightly reinforces its core offerings of excellent service standards and warm and fun Filipino hospitality. “Eurotel is known for its high-end affordable services. With our new campaign, we are reinforcing Eurotel as the best hotel choice for all different types of guests as it offers a comfortable and relaxing experience with our comprehensive amenities and friendly, efficient hotel staff. The Green Soldier, being a fun and lovable personality, embodies part of what Eurotel wants to convey to the public,” said Mr Sebastian.

Tito Noel, on the other hand, proudly stated that his character and Eurotel’s goals are completely aligned and he will do his best to live up to Eurotel’s image. The Green Soldier has 1 million and 900,000 followers on Facebook and Tiktok, respectively.

To bring Eurotel closer to the hearts of all, the green soldier will visit Eurotel branches located in Las Piñas, Pedro Gil, Makati, North Edsa, Baguio, Angeles, Boracay, Vivaldi, EDSA Shaw on various occasions, for a fun meet and greet customers of the hotel and its fans.

Emperador, top PH company in the Straits Times Index

Emperador Inc., a global spirits company headquartered in the Philippines, achieves another historic milestone by officially joining the Straits Times Index (STI) Global Major Companies after meeting all eligibility requirements. Emperador’s inclusion in the STI, the first for a Philippine company, will take effect when trading begins on September 19.

STI is a market capitalization-weighted index that tracks the performance of the top 30 companies listed on the Singapore Stock Exchange (SGX). It is widely followed by investors as a benchmark for the Singapore market.

“It is an honor to be the first and only Filipino company to be part of STI alongside its reputable list of global companies. Being part of the benchmark of Asia’s most international stock exchange further reinforces Emperador’s status as a global company… We are currently embarking on our aggressive international strategy and are pleased to have an exposure of scale,” said Winston Co, president of Emperador. Inc.

On July 14, 2022, Emperador made history by being the first company listed on the Philippine Stock Exchange to have a secondary listing on the Singapore Stock Exchange.

Emperador Inc. owns Emperador Brandy, the world’s top-selling brandy, and Whyte and Mackay, the fifth largest producer of Scotch whiskey in the world. Emperador’s portfolio of iconic brands includes Fundador Brandy, The Dalmore, Jura and Tamnavulin Single Malt Scotch whiskies. Products are available in over 100 countries worldwide.

Cebu Pacific chooses IBS software

Mathew Baby (left), IBS SVP and Head of Flight Operations and Alex Reyes, CEB’s Chief Strategy Officer.

Cebu Pacific (CEB) selected IBS Software for its crew planning processes to further improve operational efficiency.

As the airline steps up its domestic and international networks, more flights would lead to better management of staff schedules.

This move is part of Cebu Pacific’s digitization journey. By implementing IBS Software’s cloud-based iFlight ADOPT solution, Cebu Pacific will replace manual processes with digital tools to implement new systems for crew pairings, roster composition and preferential bidding for crews, which will increase employee satisfaction.

“iFlight gives us the tools and information we need to make proactive, data-driven decisions to support crew with complex schedules,” said Captain Sam Avila, Vice President of Flight Operations at Cebu Pacific.

IFlight will enhance Cebu Pacific’s existing crew roster system by producing fair and transparent rosters and helping staff manage their schedules more efficiently.

Vehicle Advertising Measurement Project

Toyota Mobility Solutions Philippines Corp. (TMSPH) has launched a mobility service demonstration project to optimize advertising revenue by specifically measuring the effectiveness of wraparound advertising of fleet vehicles based on vehicle location information using GPS data sent by the mobile application.

The project is in coordination with Flare Inc., a company that develops and operates mobility-related businesses such as print advertising, Toyota Financial Services Philippines Corp. (TFSPH), Toyota’s automotive sales finance company, and Toyota Daihatsu Engineering & Manufacturing Co. Ltd. . , Toyota’s regional office in Asia. The project will be promoted using 10 fleet vehicles in Metro Manila, Laguna and other bordering cities for six months.

During the demo, TMSPH will serve as an advertiser promoting TFSPH’s KINTO One full-service rental product.

The demonstration project collects a wide range of data and knowledge relating to the effectiveness of advertising by using cars that travel across large areas for advertising. It can also measure advertising effectiveness more accurately by using and verifying GPS-based vehicle position information sent from drivers’ smartphones and real-time traffic data collected at each location, instead to use the data obtained from a periodic traffic census.

Hapag Movement

Globe Telecom’s Hapag Movement offers a platform for anyone to help put food on the table for families suffering from involuntary hunger.

The project engaged multi-sectoral partners and offered customers ways to help with just a few taps on their mobile phone.

The Hapag Movement’s integrated approach includes not only supplementary feeding activities, but also skills development and capacity building sessions. It also offers a microcredit program to help revive the livelihood activities of Filipino families.

Globe customers can now help provide food for families in need whenever they purchase Globe prepaid loads or pay for their monthly Globe subscriptions. Each transaction allows customers to earn Globe Rewards points which can be donated to the Hapag movement for the fight against extreme hunger in the country.

PHINMA’s birthday

PHINMA Corp. celebrated its 16th year of commitment and contribution to the Ministry of Education’s annual Brigada Eskwela (DepEd).

For nearly two decades, PHINMA has been mobilizing its employees, scholars, and their families to participate in DepEd’s Adopt-A-School program even before Brigada Eskwela was institutionalized in 2008. The group’s annual participation in Brigada Eskwela includes beautification schools, improving infrastructure and providing school and cleaning materials to students and teachers. Over the past ten years, the Group has helped 10,907 students and 247 teachers in public schools and planted no less than 280 indigenous trees.

This year alone, more than 800 volunteers from the PHINMA group participated in the Brigada Eskwela. This year’s school improvement initiative involves repairing and cleaning up 40 public schools across the country. PHINMA has also donated masks, gloves, alcohol, cleaning materials and school supplies in preparation for the resumption of face-to-face classes.

Honda joins the 8th PIMS

Honda Cars Philippines Inc. (HCPI) will exhibit new and upcoming models and future technologies and offer exclusive offers and promotions at the 8th Philippine International Motor Show (PIMS) from September 15-18 at the World Trade Center.

The Honda exhibition will highlight Honda’s vision of safer and more sustainable mobility designed to enhance people’s joy of life. The event will feature Honda’s advanced technologies, namely the Honda SENSING and the new Honda CONNECT. Additionally, the 8th PIMS will also be the venue for the official Philippine debut of the all-new Honda SENSING HR-V RS Turbo and Honda SENSING City 1.5 CVT and Civic RS Turbo CVT props. On top of that, there will be a preview of an all-new Honda model that will only be shown during the auto show.

HCPI will showcase the capabilities of its advanced technology platform, Honda CONNECT. This upcoming technology aims to provide safety, security and convenience through smartphone connectivity.

Customers are also spoiled with freebies, additional and exclusive cashbacks.

CLIB is National Broker of the Year

Cebuana Lhuillier Insurance Brokers Inc. (CLIB) has won National Broker of the Year – Philippines at the 2022 Insurance Asia Awards.

CLIB’s initiative to offer its products in the digital space was also recognized by winning the Insurtech Initiative of the Year.

Now in its seventh year, the Singapore-based award recognizes outstanding insurance companies in Asia that deliver outstanding initiatives, products and solutions to their customers.

The award confirms CLIB’s efforts to provide Filipinos with greater access to more inclusive and affordable insurance, as well as Cebuana Lhuillier’s market leadership and commitment to promoting financial inclusion for its stakeholders, even in times of crisis. uncertainty.

“We are honored to be recognized by an internationally renowned awarding body like the Insurance Asia Awards. This is a strong testament to our commitment to providing excellent insurance products to our kababayans that they can rely on during the most difficult times. Guided by our mission of financial inclusion, we will remain true to our commitment to serve our customers by continuously innovating our products and services,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

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