FL tourism agency launches new TV campaign to attract tourists

The State of Florida sends invitations to millions of people across the country. These invitations come in the form of new TV commercials, as part of a new marketing blitz. The campaign comes as the omicron variant threatens to derail travel plans. The opening scene is New Smyrna Beach. It’s the first image people across the country see in one of four ads released this week by Visit Florida. They target families, couples and especially the great outdoors of Florida. It’s part of a new campaign to get northerners to plan a vacation in the sun this year. “We don’t do projections, but things look really solid,” said Dana Young, CEO of Visit Florida. Young is the CEO of the state tourism marketing agency behind the ad campaign. In mid-December, hotel bookings were up 14% from 2019. Out-of-state road travel, primarily to state beaches and central Florida theme parks, increased by 10%. Due to increased demand and tremendous consumer enthusiasm for Florida, I think 2022 will be a great year, especially if we can recoup our international visitors, ”Young said. most of the rest as the global fight against the pandemic continues. This is why the state is targeting the American market. A new survey, carried out before the omicron outbreak in December, shows that 89% of people were planning trips in the next six months, compared to the same time last year when 57% of people were planning projects. Will COVID-19 concerns greatly affect these plans? 30% said yes. A year ago it was 52%. And some think they might change their plan due to coronavirus concerns – 51% said yes. A year ago, almost three-quarters of travelers thought this way. The unknown is how these concerns might grow as this new strain of highly contagious coronavirus spreads. “The message is that no matter how comfortable you are, you can find a wonderful vacation here. in Florida, ”Young said. Local businesses that depend on tourism and hospitality, like ICON Park, restaurants, hotels, shops, and other businesses along International Drive rely on state advertising to keep vacation plans going. Americans on the right track.

The State of Florida sends invitations to millions of people across the country.

These invitations come in the form of new TV commercials, as part of a new marketing blitz.

The campaign comes as the omicron variant threatens to derail travel plans.

The opening scene is New Smyrna Beach. It’s the first image people across the country see in one of four ads released this week by Visit Florida.

They target families, couples and especially the great outdoors of Florida. It’s part of a new campaign to get northerners to plan a vacation in the sun this year.

“We don’t do projections, but things look really solid,” said Dana Young, CEO of Visit Florida.

Young is the CEO of the state tourism marketing agency behind the ad campaign.

She says an early read on traffic ahead of the holidays shows that through mid-December, hotel bookings were up 14% from 2019. Out-of-state car travel, mostly aimed at state beaches and theme parks in central Florida, were up 10%. .

“Based on what we’ve seen, pent-up demand and tremendous consumer enthusiasm for Florida, I think 2022 will be a great year, especially if we can get our international visitors back,” Young said.

This international visit has improved in Latin American countries, but lags behind most others as the global fight against the pandemic continues.

This is why the state is targeting the American market. A new survey, carried out before the omicron outbreak in December, shows that 89% of people were planning trips in the next six months, compared to the same time last year when 57% of people were planning projects.

Will COVID-19 concerns greatly affect these plans? 30% said yes. A year ago it was 52%. And some think they might change their plan due to coronavirus concerns – 51% said yes. A year ago, nearly three quarters of travelers thought so.

The unknown is how these concerns might grow as this new strain of the highly infectious coronavirus spreads.

“The message is that regardless of your comfort level, you can find a wonderful vacation here in Florida,” Young said.

Local businesses that depend on tourism and hospitality, like ICON Park, restaurants, hotels, shops, and other businesses along International Drive rely on state advertising to keep vacation plans going. Americans on the right track.


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