Free marketing support helping hundreds of Swansea businesses
Nearly 200 Swansea tourism businesses are now being given a helping hand to increase their visibility across the UK and beyond, with free marketing support.
An £80,000 Swansea Council scheme means fees will be scrapped again – for a third year – so tourism and hospitality businesses can continue to be listed on the official Visit Swansea Bay destination website free of charge until March 2023.
These businesses can also benefit from a range of marketing campaigns designed to encourage new visitors to Swansea, Mumbles and Gower.
It is one of several programs funded by the council’s £25million Economic Recovery Fund to support businesses and communities in Swansea to help them recover from the economic impact of the pandemic. .
Swansea Council has also offered tourism businesses the chance to improve their offer to visitors with a tourism support fund launched in October. This fund is now fully committed after a very positive response from local operators who wanted to promote their activity in order to be able to attract more visitors.
Cllr Robert Francis-Davies, Cabinet Member of the Swansea Council for Investment, Regeneration and Tourism, said: ‘Tourism makes a significant contribution to Swansea’s economy so we are determined to do all we can to support the sector during the extremely difficult times of the pandemic.
“Since we first waived fees at the start of the pandemic for tourism businesses to be listed on Visit Swansea Bay, more than 70 additional businesses have signed up for the service. This means nearly 200 tourism businesses are now benefiting not only from greater visibility, but also from inclusion in our year-long destination marketing campaigns, including new social media and video TV advertising at the request referring to the website for more information.
“Figures show that the Visit Swansea Bay website generates several million views a year, which presents a great opportunity for tourism businesses to boost their profile as we head into the Easter and summer seasons, which are of crucial importance to the tourism sector.”
Businesses benefiting from the website fee waiver include the El Pescador restaurant and bar on Trawler Road, and the King Arthur Hotel in Reynoldston, Gower.
Carly Shapton, of the King Arthur Hotel, said: “Given the impact of coronavirus on hospitality since March 2020, Swansea Council’s support in waiving the Visit Swansea Bay Partnership Fee has been much appreciated.
“Weekly email updates, press and journalist visits, and in particular the ‘late availability’ section on the Visit Swansea Bay website, have been very helpful. It gave our business an extra boost during those difficult few years. »