Fremont County Tourism Board received $ 36,660 grant from Colorado Tourism Board to support local tourism initiatives – Canon City Daily Record

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The Fremont County Tourism Board recently received a grant of $ 36,660 from the Colorado Office of Tourism to support efforts to promote year-round sightseeing and responsible outdoor recreation in the Royal area. Throat.

As small businesses and the local economy struggle to recover from COVID-related issues, the FCTC is leveraging state funding and local initiatives to generate more business for downtown and regional businesses in the region. Fremont County.

The grant will allow the Fremont County Tourism Board to redesign the current tourism website royalgorgeregion.com to promote off-season tours and strengthen small businesses.

“Tourism helps reduce our costs as residents,” says Ashlee Sack, CCSA President, “because sales tax revenues help fund local projects. The overall goal of the FCTC is to transform a visitor’s stay out of town from a day trip to an overnight trip, increasing expenses and generating tax revenue for the city. community.

“Based on the results of a recent survey, in which some of our residents and tourism related businesses provided feedback, we are excited to start bringing more business year round to our area,” said Sack . “A lot of our small businesses try to make the majority of their profits in the summer, but we hope we can extend that time and help them thrive during the shoulder seasons – spring and fall – as well as the traditional peak season.”

Tourism-related businesses and local residents can participate in the survey, which is open until November 15. Visit royalgorgeregion.com for more information.

The funds provided will also help pay for the hiking and biking trail guides produced by the local non-profit group Fremont Adventure Recreation.

“Adventure guides are a great resource for us at the visitors booth,” says Chamber of Commerce executive director Rich Millard, “as people visit our area throughout the year stop at the cabin or office of our visitors and wish to participate in some of the excellent outdoor recreation opportunities in our area.

The Chamber of Commerce partners with the FCTC to promote the area and provide local information to visitors, many of whom travel to the area in the spring and fall to use the area’s trail systems.

The group will also spend a portion of the material grant to help educate visitors on how to responsibly use and protect outdoor resources and equipment. In partnership with the Care for Colorado initiative created by Leave No Trace and the Colorado Tourism Organization, the FCTC will work with local businesses to distribute educational materials and information to residents and visitors to Fremont County.

“If we use our leisure facilities to bring visitors to our beautiful region, it is essential that we also make sure that they are equipped to use this equipment correctly and responsibly,” says Sack.

Work on the project will begin in January 2022 and drive future economic development and recovery of the tourism industry throughout the year and beyond. The CTO’s Marketing Matching Grants program provides grants of up to $ 40,000, and applicants must demonstrate a 2: 1 match, including in-kind match of up to 20 percent.

The Fremont County Tourism Board is a volunteer board of directors made up of people who live and work in the community. Their budget is funded by the county lodging tax and used for regional marketing. To learn more about the board and its work, see royalgorgeregion.com.


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