Google adds $1.5 million search ad subsidy to Philippine government
MANILA, Philippines – Technology company Google, through its philanthropic arm Google.org, has provided the Philippine government with an additional $1.5 million in Search Ad grant to support its information campaign on COVID-19.
“Connecting Filipinos to trusted information about COVID-19 remains a top priority at Google,” said Bernadette Nacario, country manager of Google Philippines.
“We hope that through the additional Search Ad grant, we will be able to help the government deliver important messages online, including public service announcements to help keep people safe and informed. middle of the ongoing pandemic,” she added.
Search ads allow users to get their website listed at the top of search results and drive more traffic to their website. By providing ad subsidies, Google said it helps government agencies amplify their messages at no cost to them.
Among the agencies included in the grant are the Ministry of Health, Ministry of Trade and Industry, Ministry of Education and Ministry of Tourism.
From March 2020 to January 2022, Google said its Search Ad grants supported more than 107 million COVID-related public service announcements in the Philippines. It has also generated more than 11 million visits to locally authoritative health websites.
The company has also provided other forms of support to the Philippines to fight COVID-19, including funding vaccines, health kits, and training health workers, among others.