Hospitality Ireland presents a summary of Tourism Ireland News
Hospitality Ireland provides an overview of news from Tourism Ireland.
Northern Ireland is published in Danish newspaper
In a statement posted on its website, “Tourism Ireland said: some 213,000 readers of Berlingsk, a Danish national daily, read all about Northern Ireland. An article on Belfast and the Giant’s Causeway Coastal Route appeared in the travel supplement of a recent edition of the newspaper and included a stunning cover image of the north Antrim coast.
Tourism Ireland in Copenhagen, together with Tourism NI, invited journalist Jesper Tornvig Ludvigsen to visit Northern Ireland last month. The resulting six-page broadcast appeared under the headline ‘Belfast og Nordkysten: Grøn og Gribende’ (which means “Belfast and the North Coast: Green and Captivating”). It featured beautiful photographs and articles on Belfast, Titanic Belfast, Dunluce Castle, Giant’s Causeway and Carrick-a-Rede Rope Bridge, as well as the wonderful food and entertainment on offer here.
“Emer Mac Diarmada, Tourism Ireland Director for the Nordic Region, said:” We are delighted with the excellent coverage and exposure of Northern Ireland in the Danish newspaper Berlingsk. The article has been read by around 213,000 Danes – so it’s a great way to put Belfast and the Causeway Coast front in the spotlight to Danish travelers. Advertising is an important part of Tourism Ireland’s overall promotional program as it helps raise media awareness of the many things to see and do while on holiday in Northern Ireland. ‘
“In September Tourism Ireland launched its new ‘Green Button’ campaign in the Nordic region. It is a £ 275,000 multimedia promotional campaign, which will run until November 2021. The campaign aims to raise awareness the island of Ireland among the Nordic travelers and drive bookings for short breaks and vacations here.
“Emer Mac Diarmada continued:” We are currently rolling out our new ‘Green Button’ campaign in the Nordic countries, to boost tourism and encourage Nordic travelers to ‘press the green button’ and book the island of Ireland for their next Our key message is that we look forward to welcoming our Nordic visitors again. ‘”
Tourism Ireland announces new Germany manager
Tourism Ireland has announced the appointment of Nadine Lehmann as the new Market Director Germany. Nadine will take up her duties immediately, based in the Tourism Ireland office in Frankfurt. She will be responsible for the development and implementation of Tourism Ireland’s strategy and marketing plans in Germany.
Nadine has considerable experience at a senior level in the travel industry in Germany, having worked for Der Touristik – a major German tour operator and the largest tour operator from mainland Europe to the island of Ireland – for 21 years. In her most recent role, as Director of Marketing and Sales Promotion, she was responsible for developing integrated marketing campaigns with airlines, hotels and tourist boards around the world. Nadine has led multiple teams and managed staff members who have trained thousands of travel agents. She was also responsible for the prestigious annual Der Touristik Travel Academy.
Commenting on the appointment, Niall Gibbons, Managing Director of Tourism Ireland, said: “I am delighted to welcome Nadine to Tourism Ireland and to this key strategic role, following a wide external competition. Nadine brings with her a wealth of knowledge and experience, particularly with the German travel business and has a very good background. She takes on this important role of market manager in Germany at a difficult time as we restart overseas tourism to the island of Ireland. “
Tourism Ireland and its partners participate in the tourism news market in Sweden
Tourism Ireland, together with Irish partners, took part in the Travel News Market in Stockholm last week to promote Ireland to leading Swedish tour operators and travel agents.
The one-day B2B event was a valuable opportunity to meet and do business with influential Swedish travel professionals. Irish companies have embarked on a series of pre-scheduled one-on-one meetings to negotiate and exchange vital contracts for 2022.
Emer Mac Diarmada, Tourism Ireland Director for the Nordic Region, said: “Tourism Ireland was delighted to attend the Travel News Market in Stockholm in person this week. It was a great opportunity to highlight the many things to see and do around the island. from Ireland to leading Swedish travel professionals. Travel News Market has also provided a valuable opportunity for our partners in Ireland to showcase and sell their product.
In September, Tourism Ireland launched its new ‘Green Button’ campaign in the Nordic region. This is a € 320,000 multimedia promotional campaign, which will run until November 2021. The campaign aims to raise awareness of the island of Ireland among Nordic travelers and generate bookings for short stays and vacation here.
Emer Mac Diarmada continued: “We are currently rolling out our new ‘Green Button’ campaign in the Nordic countries, to boost tourism and encourage Nordic travelers to ‘push the green button’; and book the island of Ireland for their next vacation. Our key message is that we look forward to rolling out the green carpet and welcoming our northern visitors once again. “
Ronan Keating helps promote Dublin to UK holidaymakers
Tourism Ireland has partnered with Ronan Keating in a new promotion to showcase Dublin to UK holidaymakers.
The former Boyzone singer hosts the breakfast show on Magic Radio, a popular national radio station in Britain. Ronan and his co-host Harriet Scott live streamed their show today (November 12) from various locations around Dublin – including the GPO, Ha’Penny Bridge, Temple Bar, Molly Malone Statue, St. Patrick’s Cathedral. and the Guinness Storehouse. Ronan shows Harriet on a tour of his hometown, takes her to some of our top attractions, and talks on the air about some of the places he holds dear. He also shares stunning images of Dublin on Instagram.
In addition to the live broadcast, the promotion also includes a specially created page on the Magic Radio website. Ads ran during the breakfast show this week, urging listeners to visit the page, for a chance to win a trip to Dublin. The page also features Tourism Ireland’s new ‘Green Button’ ad. And a new video – created from footage shot today – will be shared on Magic Radio’s social media. The promotion is expected to reach over three million people across Britain.
Tourism Ireland’s message is that Dublin is a great choice for a fall or winter holiday, with plenty of good reasons to visit in the coming months, including festivals like NYF Dublin and TradFest Temple Bar 2022. .
Niall Gibbons, Managing Director of Tourism Ireland, said: “We are delighted to be working with Magic Radio and our own Ronan Keating to promote Dublin to listeners of his breakfast show in Britain. It’s a great way to spotlight Dublin as a fantastic choice for a short stay in the fall or winter. Our message – and that of the Irish tourism industry as a whole – is very simple: we look forward to rolling out the green carpet and welcoming visitors from Great Britain once again. “
Britain is a major market for tourism on the island of Ireland, which, before COVID, hosted 42% of all foreign visitors and around 25% of all overseas tourism revenue. In 2019, we welcomed almost 4.8 million UK visitors to the island of Ireland, whose visits generated around € 1.45 billion in revenue.
Killarney wins major travel event in Germany for April 2022
Der Touristik, a leading German tour operator and mainland Europe’s largest tour operator to the island of Ireland, has announced that it will host its prestigious annual Travel Academy in Killarney in April 2022. The event is still held in top travel destinations – most recently, before COVID-19, in Cuba in 2019 and Finland in 2018. Killarney has taken on the challenges of a number of other top destinations to host the 2022 event.
This will be the first overseas event for DerTouristik since the COVID-19 outbreak. The Travel Academy was originally scheduled to take place here in April 2020, but has been postponed due to the pandemic. It is supported by Tourism Ireland, in partnership with Fáilte Ireland and Limerick Travel.
This is Der Touristik’s annual event and will take place over three nights, April 3-6, 2022. Around 200 top German travel agents, as well as influential travel journalists and senior DER Touristik executives are expected . In addition to attending the Travel Academy, delegates will have the opportunity to participate in specially designed pre-conference tours across the island of Ireland – to enhance their knowledge of the tourist experiences and attractions on offer here and their allow a taste of our legendary hospitality and welcome. In addition to generating valuable off-season business, boosting the local economy ahead of peak season, the annual Travel Academy continues to help increase the number of German visitors to the host destination in subsequent years.
Niall Gibbons, Managing Director of Tourism Ireland, said: “It is a huge honor for Killarney to have won this prestigious event against competition from other destinations. Tourism Ireland is delighted to have played its part in securing this event, which confirms Killarney and Ireland as a world class destination. Germany is our third largest source of visitors and in 2019 we welcomed 749,000 German visitors to the island of Ireland. This travel academy presents a superb opportunity to show these influential travel agents what is on offer here and will help increase the number of German visitors, as we restart overseas tourism in 2022 to the island of Ireland.”
Paul Kelly, Managing Director of Fáilte Ireland, said: “For Irish tourism to recover and develop in the long term, it is essential that there is a strong message that Ireland offers a safe and high quality experience. ; with a diverse range of attractions and activity products and a wide selection of accommodation choices. Fáilte Ireland is delighted to support this initiative by helping to welcome these very influential agents next April and by showcasing the great tourist destinations, products and people in Ireland. This will continue to drive demand in the long term by ensuring that these agents can confidently encourage their customers in Germany to choose Ireland as their holiday destination.
Kevin Keogh, Senior Vice President of Sales and Marketing for Der Touristik, said: “As the market leader in tourism from Germany to the Island of Ireland for over 50 years, Der Touristik is delighted to ‘bring their top 200 travel agents to Ireland for our 2020 Academy and inspire them to explore the destination. “
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click on subscribe to subscribe to the Hospitality Ireland printed edition.