Iceland skewers Mark Zuckerberg’s metaverse with new tourism ad
Iceland released a new tourist ad on Thursday, poking fun at Facebook (sorry, Meta‘s) recent promises for the way we are all going to live in the future. But the Icelandic version of Mark Zuckerberg doesn’t want to sell you by visiting the sci-fi dystopia we’ve all been warned about for decades. No, Iceland just wants you to see its geysers and all that.
âToday I want to talk about a revolutionary approach on how to connect our world, without being super weird,â says the tour guide in the new advertisement.
âSome said it was not possible. Some said it was out of reach. To them, we say, it is already there. Seriously, look, it’s right here, âhe said, pointing out the window to the snowy scene behind him.
âAnd what do we call this not-so-new chapter of human connectivity? The Islandevers. Enhanced and real reality, without ridiculous headsets, âexplains the guide.
The announcement, available on Youtube, only gets more ridiculous from there with his parody of Zuckerberg and his recent concept video for the Metaverse, something he believes in so much that he changed Facebook’s name to Meta. The Icelandic host’s pale white face even appears to be a tribute to Zuck’s rather extreme character. sunsscreen habits.
But Zuck’s vision for the future alone is obviously ripe for ridicule, given that 1) his last concept video was pure fantasy, and 2) he still hasn’t made any VR material that looks less stupid than the helmets from the 80s and 90s. Oculus could be change his name, but it’s still a bulky mess.
Iceland is desperate to bring tourists back to the country, with tourism accounting for almost 9% of the GDP of the country before the pandemic and employing around 30,000 people. But covid-19 has obviously held back tourists visiting its scenic views, though Iceland is looking to entice these people with clever advertisements.
Iceland has done exceptionally well from a public health standpoint during the global health crisis, with just 15,140 cases of illness and 34 deaths since the start of the pandemic. Iceland also has one of the highest vaccination rates in the world, with 89% of adults fully vaccinated, and many of these people are already receiving their booster injections.
But if you are planning to travel to Iceland, be sure to get vaccinated against covid-19. Travel to Iceland is permitted for those vaccinated or for those who can prove they have been infected with covid-19 in the past. You will also need a negative covid-19 test within 72 hours of your flight.
“The Icelandverse is a world of possibilities so endless that they will be here forever,” says the narrator of the new commercial.
âSo join us today or tomorrow. Or anytime. We are really easy going.