ixigo signs Jackie Shroff and Suniel Shetty for a festive advertising campaign

Travel app ixigo, owned by Le Travenues Technology Limited, has tapped actors Jackie Shroff and Suniel Shetty as the new faces of the brand for their campaign, “Nikal Lo”. The campaign was designed to create brand awareness ahead of the holiday season and will launch on televisions and digital platforms. The TV ad featuring Shroff and Shetty indulged in some interesting banter that reflects the close bond they share in real life. One of the videos shows Shroff struggling to pronounce the brand name “ixigo” in his style with Shetty correcting him. The ads encourage the public to travel and eventually tell users to download its travel app. The company said the cast enjoys massive appeal with a fan base spread across metros as well as Tier 2 and Tier 3 cities across India. The actors, in a joint statement, said: “We are thrilled to team up with the company for this campaign. We had wanted to come together for a project for a while now and they seemed like the perfect fit for us. The trust and friendship we share with each other is synonymous with the faith travelers have in the business.” Shroff and Suniel Shetty for our brand campaign. We grew up watching these Bollywood icons and their passion, commitment to work and resilience resonate with our brand ethos.Travel is back in full force this year and our goal with this campaign is to maximize awareness around the company ahead of the holiday season. »

India’s travel market is expected to reach $125 billion by FY27, up from around $75 billion in FY20. India’s tourism industry in 2020 accounted for 31.8 million jobs, which Jobs are expected to reach 53 million by 2029 and international tourist arrivals are expected to reach 30.5 billion by 2028, according to a report by industry chamber Ficci.

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