Johnston new face of Visit Fairmont | News, Sports, Jobs
FAIRMONT – Nicole Johnston is the new General Manager of Visit Fairmont. Johnston’s job at the Fairmont Convention and Visitors Bureau known as “Visit Fairmont” is to market and promote the city.
Johnston assumed his new role last week. The post has been vacant since the departure of former director, Stephanie Busiahn, in May. Johnston was selected for the position by the Visit Fairmont Board of Directors.
Visit Fairmont promotes the city through a variety of media, including billboards, digital campaigns, magazine advertisements and brochures. The goal is to get people interested in what Fairmont has to offer.
“When people are driving on the freeway, they will want to stop and visit Fairmont,” Johnston said.
She said the goal is to get people to come to Fairmont, whether they visit for a day and support local businesses or end up moving here permanently.
Johnston grew up in the Fairmont area and graduated from Fairmont High School in 1993. She received her degree in Travel and Business Management from Rasmussen in Mankato.
“I worked for a few travel companies in town right after college,” she said.
Then she moved away for a while and more recently spent several years as an office manager in a local business.
She shared what interested her for the job.
“I love to travel and wanted to try something new. It was a good fit, working with my travel experience ”, Johnston said.
Johnston now resides in the area and has three children, all of whom attended Fairmont area schools.
She looks forward to continuing the work that Visit Fairmont has already done.
“I am delighted to help local organizations and businesses continue to grow”, she said.
When asked what are the best things Fairmont has to offer, Johnston didn’t hesitate to say the lakes.
“They can be used all year round”, she said.
She also mentioned the many parks at Fairmont, the disc golf course, the mini golf course and the water park.
Visit Fairmont Board Member Ned Koppen said: “We hired Nicole because we felt she had the right skills, talents and personality and would be able to take the reins of an already established organization and move it forward.”
Another board member, Jason Subbert, said tourism not only generates income, but often causes someone to relocate to a new community.
He also explained that Visit Fairmont is funded by the city’s lodging tax and that the money raised is then used to help increase tourism in the area.
“Nicole is a Martin County resident with a great understanding of southern Minnesota. A lot of the job is putting people in touch with resources and we think she’s a good fit for that,” said Subbert.