Marketing for hospitality and tourism: 5 tips for 2021 and beyond
Are you in the tourism industry?
From 2021, hospitality and tourism marketing should not rely on traditional marketing. Many industries have migrated to digital solutions to market their services. In recent years, people have responded better to digital ads.
Working on what you know is not the best way forward in this digital and experiential age. Here are some of our top five tourism and hotel marketing tips for 2021 and beyond.
- Register with the correct SEO
One thing that can put your brand in the spotlight is showing up in the top search results. Using SEO for tourism websites like yours is the best way to get that much needed publicity. Travelers begin their journey by researching possible destinations and available tours.
For this reason, SEO is in high demand. Hiring the right SEO company to help you place your content in the top search results is a huge step in marketing your niche. You can consult here for more information on tourist referencing.
- Be active on social networks
Digital marketing is the best way to support brands without hassle or minimal costs. The best part is that the digital landscape covers many channels to help you get your point across. Social media is one of the main channels currently used by the tourism industry.
Being active on social networks and putting in place a work strategy is crucial for your success. Make sure to use the most suitable social media marketing strategy for each platform. What may seem to work on Facebook may not work as well on Instagram.
- Live Video Marketing
Video marketing is one of the biggest marketing trends in travel and tourism right now. Many travelers find themselves looking for videos of places they would like to go. However, pre-recorded videos are long past their prime.
Nowadays, more and more people prefer live streaming videos. The reason is that your potential customers love to look at the place how it looks in person.
While you can’t take extravagant shots in live streaming video, they are far cheaper. Not to mention that these videos also better show the authenticity of your brand.
- Embrace experiential marketing
At this time, digital and experiential marketing are king. Experiential or engagement marketing allows your customers to experience your brand.
This allows people to engage with your brand one-on-one. Traditional marketing limits you to printing advertisements and advertisements. Experiential marketing allows your customers to interact with your brand in cool and fun ways.
- There is power in reviews
Always remember that reviews have the power to influence the decisions of your target customers. Sites like Yelp and TripAdvisor are great for building an online presence and reputation.
It is important that you get a noticeable review from these sites. Be sure to respond to all comments to show that you are listening and acknowledging all comments.
Marketing advice for hospitality and tourism in 2021
SEO, social media, reviews, live video, and experiential marketing services. Here are five crucial marketing trends for the hospitality and tourism industry starting in 2021. Find out how you can incorporate these elements for the success of your business.
Want to learn more about digital marketing and branding? Why stop here? Check out our other blog posts for more great tips.