NJ’s coastal tourism is back in force this summer

A new report reveals that Garden State’s tourism industry has seen a strong rebound this summer on the Jersey Shore this year.

“We weren’t expecting this, but we had a record tourism result in the coastal counties,” said New Jersey Travel and Tourism division executive director Jeff Vasser.

A study by the state’s Travel and Tourism Division shows that there has been a 71% increase in tax revenue on beds and growth in sales of beach taxes, hotel rooms sold and of total room revenues in coastal communities in Atlantic, Cape May, Monmouth and Ocean counties starting in June. August 1 to 31.

Why the sharp increase in onshore tourism in NJ?

He said people flocked to the shore for a number of reasons, including “COVID restrictions were a lot less this summer than in previous years. We were fortunate to have had great weather most of the summer and especially on weekends.

“People were looking for outdoor experiences, people felt the need to be outdoors, and the Jersey Shore certainly offers all of these good things.”

Tourism is the key to NJ’s economy

He said the tourism rebound was of critical importance because “tourism is the 6th largest industry in terms of employment in the state, so it’s a huge industry for us.”

He noted that tourism was the industry hardest hit during the pandemic “so for our New Jersey economy to rebound and recover, tourism must lead the way.”

How NJ promotes tourism off the shore

Vasser said the state’s Travel and Tourism Division’s advertising budget for the upcoming 2022 summer season will exceed $ 32 million after increased state funding and assistance from the federal government. Efforts will be intensified to attract visitors from other states.

“We want to make arts and culture, restaurants, wineries and breweries, museums as iconic as the Jersey Shore,” he said.

He said the shore is a well-known destination for visitors, but “what we want to do is take them to other parts of the state which are just as beautiful and offer so many outdoor attractions. than the shore “.

He said about 60 percent of visitors to the Jersey Shore last summer came from different parts of Garden State, with other tourists coming from New York, Pennsylvania and other states.

“Typically, a New Jersey resident will spend around $ 73 a day when traveling, but an out-of-state person will spend around $ 700 a day,” Vasser said.

Key Findings from the 2021 Summer Tourism Performance Report

Jersey Shore counties saw significant growth in state bed tax revenue during the summer months of 2021, reaching record levels. Bed taxes collected by the state for coastal counties are expected to reach $ 19.2 million, an increase of 71% and 22% from 2020 and 2019, respectively.

The Shore area was not alone in seeing bed tax gains year over year. The state’s 21 counties saw significant increases from 2020, with Hudson County increasing by more than 150%.

Almost half of the state’s counties saw their resort tax increase from 2019 figures, with Sussex County increasing by almost 60%.

State-wide, the New Jersey hotel industry rebounded in the summer of 2021. Rooms sold in 2021 were up 44.6% from 2020, while the average daily room rate increased. increased by 20.2%. These trends contributed to a 74.8% increase in revenues statewide.

Revenues from summer beach tags have surpassed pre-pandemic levels in coastal counties in 2021, indicating much better performance on the shore. In 2021, for example, Cape May reported a 35% increase in beach tag revenue compared to 2019.

For more information on tourism in New Jersey, visit www.visitnj.org.

You can contact reporter David Matthau at [email protected]

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