Penang Tourism Organization Offers UNESCO LED Screen Deals in KL to Attract Visitors


Penang State Tourism unveiled its Experience Penang campaign to attract national and international visitors to its shores. The advertisements are shown on the Cosmic Towers LED display panels at the KL Sentral-NU Sentral junction and on the Giant Cube in front of the Lot 10 shopping center. These locations were chosen based on the reputation of downtown KL as the country’s main tourism hub and to maximize the campaign’s efforts to attract domestic and international tourists to Penang.

The advertisements remind visitors of the state’s attractions, from its two UNESCO-designated sites which are the George Town UNESCO World Heritage Site and the recently recognized Penang Hill UNESCO Biosphere Reserve, original street art, legendary street food, 130 million years old virgin rainforest and diverse natural landscapes of hills and beaches.

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At the same time, brochures were also launched alongside the OOH commercials, featuring topics such as “The other side of the island, Teluk Bahang and Balik Pulau” and “The opposite side of the island, Seberang Perai”. All of this is in line with Penang’s aspiration to become a leading, sustainable and diverse tourism destination as outlined in the Penang Tourism Master Plan and Penang2030 vision to create a variety of quality tourism products across the country. island and mainland.

The campaign also has promotions and deals on the campaign website, including top hotels, attractions, sightseeing packages, Penang products, takeout or delivery deals, and wedding deals. Experience Penang is also featured on e-commerce platforms such as Klook and Shopee with promotions running through the end of the year.

Yeoh Soon Hin, Penang State’s EXCO for Tourism and Creative Economy (PETACE), said the campaign is an important step the state must take to rebuild tourism by attracting more domestic tourists to Penang. . “A recent survey by an online travel booking platform revealed that Malaysians are still fond of well-known national tourist spots, and Penang is one of the top five most booked destinations,” he said.

Although Penang remains a popular tourist destination, Yeoh said the state must continue to improve and create new tourism products that visitors can see and explore so that they can spend more days in Penang. A + M contacted Penang State Tourism for additional information on the campaign.


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