SORT™ – Perion’s No-Cookie Breakthrough
Total Anonymity and Privacy First Innovation Leverages Artificial Intelligence and Machine Learning Algorithmic Technology
TEL AVIV, Israel & NEW YORK, August 15, 2022—(BUSINESS WIRE)—Perion Network Ltd. (NASDAQ and TASE: PERI) a global advertising technology company whose synergistic solutions are delivered across all three major channels of digital advertising – search advertising, social media and display, including video and CTV advertising – today announces that its technology SORT™ won a Silver Stevie® Award in the Artificial Intelligence and Machine Learning Solutions category at the 19th International Business Awards®.
SORT™ has been recognized as a holistic solution that not only operates without cookies, but guarantees complete anonymity by virtue of the fact that it does not collect or store any user data, but instead processes a range of data signals to create a predictive model of user responsiveness to any advertising category.
The International Business Awards are the premier business awards program in the world. All people and organizations around the world – public and private, profit and non-profit, large and small – can submit nominations. The 2022 IBAs received applications from organizations in 67 countries and territories, and more than 3,700 applications were submitted for consideration.
“We are extremely proud of this honor and to be recognized by the Stevie® Awards for our use of artificial intelligence and machine learning,” said Doron Gerstel, CEO of Perion. “Perion has made significant investments in R&D, hiring world-class data scientists and artificial intelligence researchers; this award confirms that we are now at the forefront not just of ad tech companies, but of the entire Google is delaying deprecation of third-party cookies until 2024, but SORT™ is available – and successful – now.”
In Perion’s Stevie® submission, it was noted that SORT™ both protects privacy and outperforms cookies, a phenomenon that has been validated in multiple benchmark tests. More than 150 global brands, including State of Georgia Tourism, Beyond Meat, and Stop & Shop, use SORT™ and let users know it’s safe to click by displaying the SORT™ Shield on ad units.
SORT™ is the only cookie-free solution that allows advertisers to reach their audience at the precise moment when they are most receptive to seeing an ad. SORT™ uses proprietary machine learning to predict consumer sentiment in real time based solely on multiple data signals, empowering brands across browsers and devices.
SORT™ has also become a viral video phenomenon, as it garnered over two million viewers for its recently released video, directed by award-winning filmmaker Max Joseph.
Stevie Award winners were determined by the average scores of more than 300 executives from around the world who participated in the judging process in June and July. Here are some notable comments from the judges:
– “SORT has a solution to the advertising industry’s biggest challenge – how to target consumers without third-party cookies while ensuring user privacy and surpassing all KPIs.”
– “This program helps us all to have more secure privacy on the Internet. It is easy to activate and makes it possible even for people with little computer knowledge.”
– “Your product helps customers target ads not by tracking people over time, but by tracking their behavior on the site and using a machine learning algorithm to make inferences based solely on those behaviors. It There is also evidence of other competitors without cookies, but they all rely on data storage.Given the privacy challenges we face, you might be behind the technology that saves this model. »
– “Beta numbers with Colorado Tourism and other studies are strong evidence of the technology.”
“We are thrilled to be able to once again celebrate Stevie winners in person this year,” said Stevie Awards President Maggie Miller. “This year’s class of winners are as innovative, adventurous, persistent and successful as ever. We look forward to celebrating their achievements with them at our awards banquet on October 15 in London.”
Details of the International Business Awards and lists of Stevie Award winners are available at www.StevieAwards.com/IBA.
About Perion Network Ltd.
Perion Network Ltd. is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising: search advertising, social media and display, including video and CTV advertising. These channels are brought together by the Perion Intelligent HUB, which integrates Perion’s business assets from both sides of the open web, delivering significant benefits to brands and publishers. For more information, visit our website at www.perion.com.
About the Stevie Awards
The Stevie Awards are presented in eight programs: Asia-Pacific Stevie Awards, German Stevie Awards, Middle East and North Africa Stevie Awards, American Business Awards®, International Business Awards®, Stevie Awards for Women in Business, Stevie Awards for Top Employers, and Stevie Awards for Sales and Customer Service. The Stevie Awards competitions receive more than 12,000 nominations each year from organizations in over 70 countries. Honoring organizations of all types and sizes and the people who support them, the Stevies recognize outstanding performance in the workplace around the world. To learn more about the Stevie Awards, visit www.StevieAwards.com.
This press release contains historical information and forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding the business, financial condition and results of operations of Perion. The words “will”, “believe”, “expect”, “intend”, “plan”, “should” and similar expressions are intended to identify forward-looking statements, and our preliminary results also constitute forward-looking statements. These statements reflect Perion’s current beliefs, assumptions and expectations regarding future events and are subject to risks and uncertainties. Many factors could cause Perion’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements or financial information, including, among others, failure to realize the anticipated benefits of the companies and businesses we have acquired and may acquire in the future, risks relating to the integration of companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from ongoing business operations or otherwise disrupt the conduct of such activities, potential litigation associated with such transactions, and general risks associated with Perion’s business, including intense and frequent changes in the markets in which the companies operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, failure to achieve efficiency and cost savings, changes in business strategy and various other factors, whether or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in Perion’s reports filed with the Securities and Exchange Commission from time to time, including its Annual Report on Form 20-F for the fiscal year ended on December 31, 2021 filed with the SEC on March 16, 2022. Perion undertakes no obligation to update these forward-looking statements.
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