Source Digital makes its mark in the travel industry

Source Partners with Key Tourism Customers to Engage Visitors Using Immersive, Hyper-Personalized Advertising Technology

PHILADELPHIA CREAM, June 29, 2022 /PRNewswire/ — digital source announces its partnership with several key tourism services, including Visit Central Florida and South Padre Island in Texas, who are both running a successful digital pre-roll campaign through Tallahassee-based agency Zimmerman. The use of video advertising has proven extremely valuable to the travel industry as a means of introducing new destinations to potential visitors. Now, through the use of Source Digital’s interactive technology, these tourism partners can further increase awareness of local attractions, accommodations, special events, and more, tailored to viewers’ specific interests.

“Our partners appreciate the opportunity to not only build brand awareness with real-world engagement right now,” shares the senior vice president of media, John Nicholas“But also the ability to receive detailed visitor information that goes far beyond CTR and VCR reports.”

“We pride ourselves on providing smart travel marketers with the unique technology to transform their advertising campaigns,” says Gary Dennis, Chief Revenue Officer of Source Digital. “With our industry-leading technology, a destination video becomes a powerful sales and consumer insight tool, capturing valuable and actionable data.”

Through Acuity Ads, Source Digital Media reaches millions of viewers, specifically targeting by demographic and geographic segments to drive meaningful ad engagement that results in high on-site conversions for travel industry customers. Source technology offers interested visitors the ability to engage with local destination-based businesses seamlessly as part of the video ad experience. While the CTR is comparable to that of programmatic display media, video and expandable units stand out from standard units to create interactive and engaging moments with potential visitors. This way, each campaign can attract highly targeted audiences, delivering unique and successful results.

Learn more about Source Digital, which offers the industry’s first transparent consumer attribution and purchase processes in video, designed to continuously engage the end user while driving dramatically increased revenue, at Follow @SourceSync on Instagram, @SourceSync_io on Twitter or connect with the tech company on LinkedIn at Source Digital.

About Source Digital, Inc.:

Developed by veteran media and entertainment technology leaders and inventors, Source Digital delivers a new era of social engagement across video and the metaverse. Offering the first experience of acquiring information, digital and physical goods, contextual advertising, sports betting and much more in video! Source Digital’s technology enables content creators, owners, brands and retailers to seamlessly interact with viewers on any device or screen in real time. An immersive approach to interactive video, Source Digital’s patented technology organically inspires brand loyalty through continuous, personalized engagement, reducing audience drift while producing nuanced metrics and dramatically increased monetization opportunities . Learn more about:

Jessica Kopac
[email protected]

SOURCE Source Digital

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