Stimulate low-season tourism in the territory

The Territory’s Labor Government is bolstering the local tourism sector with today’s launch of our Summer Starts Early in the NT campaign, aimed at boosting tourist numbers to the Territory during our generally quieter low season.

Australians who are tired of the gloomy winter weather and don’t want to battle the Christmas holiday crowds are encouraged to look to the Northern Territory.

Tourism NT has partnered with Australian airlines, online travel retailers, travel agents and car rental companies for the territory’s latest domestic tourism campaign, Summer Starts Early in the NT, from today.

Television and cinema advertisements, digital advertising, advertising and outdoor advertising with real-time weather report comparisons will inspire Australians to escape the polar blasts they are currently experiencing, to escape from the interior and begin their summer early, in the NT.

Early bird summer deals in the Northern Territories with campaign partners Virgin Australia, Webjet, Expedia, Travello, Holidays of Australia, Tripadvisor and Britz will save consumers traveling from September 2022 to March 2023 massive.

To plan your summer vacation in the Territory and access great early bird deals, visit []

NT Tourism Operators can access an industry toolkit and NT Summer Sale campaign images and logo by visiting here

Quotes attributable to the Minister of Tourism and Hospitality, Nicole Manison

“Our billion-dollar tourism industry is rebounding and enjoying its most exciting peak season since the pandemic began.”

“We want tourists to keep coming, especially during our traditional low season and that’s why we’ve invested $5 million in the Summer Starts Early in the NT campaign.”

“We know how important tourism is to the territory – providing over 12,000 jobs in the Northern Territories and injecting over $2.6 billion back into our local economy.”

“It’s time to remind our southern family and friends that the NT is an idyllic destination to escape the colder southern temperatures, experience adventure, explore rugged landscapes and dive deep into exciting cultural experiences.”

Northern Territory Government

/Public release. This material from the original organization/authors may be ad hoc in nature, edited for clarity, style and length. The views and opinions expressed are those of the author or authors. See in full here.

Comments are closed.