The local tourist industry ‘has officially rebounded’, according to Travel Paso

Paso Travel Photo.

Paso Robles saw record number of visitors last year, tourism marketing organization reports

no travelthe nonprofit marketing organization whose mission is to promote tourism, announced this week that over the past year, Paso Robles has had record visitor numbers and lodging tax revenue generated by “unprecedented” tourists.

“It’s official,” says Stacie Jacob, executive director of Travel Paso. “Paso Robles’ tourism industry has successfully rebounded from the pandemic. The tourism ecosystem has thrived and continues to play an important role in our community’s economy while positively adding to the quality of life for all residents.

Travel Paso is also announcing its partnership with the city to host a free fireworks show this July 4 at Barney Schwartz Park.

The rebound

Tourism accommodation revenue is collected through the Transient Occupancy Tax (TOT), which is charged to guests of each hotel, RV resort, and short-term rental.

Revenue from TOT supplements the city’s general fund and is used to support a host of City of Paso Robles services, including parks and recreation, the library, road improvements, and police and emergency services. ‘fire.

From March 2021 to February 2022 (the most recent data), each month saw a new revenue record. In July 2021, thanks to Travel Paso California’s targeted reopening campaign, the TOT surpassed $1 million – the highest monthly total ever for a single month, the travel board reports.

In total, in fiscal 2021, TOT generated a record $7 million in revenue from visiting tourists. Fiscal 2022 is on track to surpass that, according to Travel Paso.

Tourism matters

Tourism also greatly benefits the entire community through job creation and improved quality of life for all Paso Roblans.

When visiting, tourists historically spend over $355 million each year, supporting local businesses owned and operated by our neighbors. In fact, one in five jobs in Paso Robles is directly related to tourism, from wineries and restaurants to professional services and lodging.

“We are lucky to live where people want to vacation,” says Jacob. “In addition to creating jobs and funding city services, a healthy tourism industry ensures our community has a wealth of experiences for residents to enjoy, such as award-winning restaurants, marquee concerts, cultural events and art exhibits like the Field of Light at Sensorio..”

Fireworks at the fourth return

In keeping with its mission to improve the quality of life in the community, Travel Paso and the city are teaming up to host a free July 4, 2022 celebration that will culminate in a grand fireworks display. The event will take place at Barney Schwartz Park and will feature a host of activities for the whole family. For more details visit

About the Author: News Staff

The Paso Robles Daily News news team wrote or edited this story based on local contributors and news releases. The press team can be contacted at [email protected]

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