Times Square billboards shine spotlight on Oklahoma – Shawnee News-Star

Oklahoma Tourism and Recreation

The Oklahoma Department of Tourism and Recreation recently secured a billboard space in Times Square in New York City. Visitors near Father Duffy Square, a busy pedestrian plaza, will be able to gaze up and at advertisements promoting Oklahoma as a great travel destination.

The digital billboards began operating in mid-May 2022. Three 15-second video ads will air every hour.

The department’s advertisements will appear on billboards through May 2023. 26,280 spots were secured for the year, representing $9.13 per 15-second spot on a screen that annually serves more than 50 millions of people around the world. This spring, in the Dallas-Fort Worth market, it cost OTRD between $115 and $360 to air a single 30-second spot just once on a cable channel.

Current commercials feature the themes of Western heritage, outdoor adventure and Route 66, but the department plans to shoot in different themed locations throughout the year. Future themes will include Native American culture, museums and family adventure.

The billboards are displayed on four LED screens at the flagship Express store at 1552 Broadway that reach up to 18 floors. As the billboards work, one of the screens provides a QR code that viewers can scan to visit TravelOK.com theme pages.

“Having the opportunity to showcase the people and places of Oklahoma, from our incredible cultural diversity and outdoor terrains to our rich heritage and history and over 400 miles of Route 66, on the most visible stage in the world is an unprecedented gift,” said Jennifer Mullins. , Director of Travel Promotions at OTRD.

An ad features photos of western Oklahoma’s heritage, including Gloss Mountain State Park; the Woolaroc Museum and Wildlife Reserve in Bartlesville; the National Cowboy & Western Heritage Museum in Oklahoma City; the Joseph H. Williams Tallgrass Prairie Preserve in Pawhuska; Old West Buffalo Company at Pawhuska; Black Mesa State Park and Preserve near Kenton; and the Boley Rodeo & Festival.

One of the most visited tourist attractions in the world, Times Square is in the heart of downtown and has some of the heaviest foot traffic in all of New York City.

According to data provided by the Times Square Alliance, more than 63 million pedestrians visited Times Square in 2021. However, pedestrian numbers show a strong recovery to pre-pandemic levels. From January to March 2022, more than 27 million pedestrian visitors were welcomed.

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