Today in the food trade: Instacart develops its advertising activity

Today, in food commerce, Instacart offers brands shoppable videos and updated shoppable ads, and DoorDash makes its offerings available to Kiwis. Additionally, McKinney, who runs Willow Creek Winery in Cape May, is speaking with PYMNTS about adding payment capabilities to deal with the summer tourism rush.

Instacart expands ad offerings as eGrocers seek to increase profitability

As grocery delivery services struggle to make a profit from the model, Instacart supplements revenue with extensions to its advertising business On Thursday (May 26), the company announced two new offerings for advertisers: buyable videos and a updated version of its buyable display ads.

Restaurant roundup: DoorDash expands to New Zealand; Robotics takes over hotel restaurants

DoorDash touches down in a new country; Wing Zone kitchens become robotic; the robot-servers take the elevators; and Tesla is planning a drive-in/cinema.

Tourism-focused restaurant businesses embrace frictionless payments to adapt to seasonal rush

While some bars and restaurants operate on a year-round model, expecting seasonal variations but operating more or less the same from month to month, those dependent on seasonal tourist rushes have a set unique set of challenges to which they must adapt. Gladys McKinney, who runs Willow Creek Winery in Cape May, tells PYMNTS how the winery is adding new payment acceptance capabilities to bolster its ability to meet the needs of summer tourists.

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NEW PYMNTS DATA: THE CUSTOM PURCHASING EXPERIENCE STUDY – MAY 2022

About: PYMNTS’ survey of 2,094 consumers for The Tailored Shopping Experience report, a collaboration with Elastic Path, shows where merchants are succeeding and where they need to up their game to deliver a personalized shopping experience.

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