Tourism Australia has launched another tourist advertisement with the slogan Don’t Go Small, featuring all the well-known attractions | Gloucester Solicitor

A new $40 million ad campaign targeting overseas markets will welcome people to Australia with the tagline Don’t be small. Go Australia.

The Tourism Australia campaign will run in Western markets including Germany, France, Italy and Canada, as well as the US and UK. The ad brings together much of the usual promotional vision that has been used time and time again by the authority, including the Great Barrier Reef, Central Australia, the Sydney Harbor Bridge and the 12 Apostles on the coast southern Victoria.

The existing Come say G’Day – Australia is yours to explorewhich was launched in Singapore ahead of its reopening, will be rolled out to Asian markets such as India, Malaysia, Indonesia, the Republic of Korea, Japan and Greater China when travel reopens from February 21 .

Australia closed its international borders to visitors on March 20, 2020, with exemptions only for Australian citizens, permanent residents and their immediate family, including spouses, legal guardians and dependents.

“We also strongly urge Australians who wish to return home to do so as soon as possible,” Prime Minister Scott Morrison said at the time.

As the Delta wave of COVID-19 subsided, restrictions were adjusted to include “fully vaccinated Australian citizens, permanent residents and immediate family, and fully vaccinated greenway travelers New Zealand and Singapore and limited exemptions”.

In November last year, consideration was given to reopening cautiously in Japan and South Korea, but the Omicron wave of the virus arrived, and this action was “suspended” on November 29 as knowledge of the new highly contagious variant was becoming better understood.

As part of the February 21 reopening, the Prime Minister announced on Sunday that the Commonwealth would also lift biosecurity provisions relating to cruise ships and that “states will ultimately make their own decisions as to when they will move on to this next step”. [of allowing them back in their ports]”.

The new slogan which will be introduced to the public in the UK, USA and across Europe.  Image: Provided

The new slogan which will be introduced to the public in the UK, USA and across Europe. Image: Provided

This story Another $40 million for overseas tourism ads ahead of the February 21 reopening first appeared on The Canberra Times.

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