Tourism brands splash advertising dollars

Credit: Chen Mizrach via Unsplash

Australia’s international border is finally opening, Tourism Australia has launched a global campaign, local operators are preparing to welcome arrivals.

Data from digital marketing intelligence platform Pathmatics shows which brands have increased their digital ad spend.

Analysis shows sharp increase in digital ad spend largely on Facebook ads

Aviation and cruise brands were quick to jump on the news, sharing creatives encouraging consumers to book travel.

pathmatics toursim ad spend

Eugene Du Plessis, Regional Director of Pathmatics Australia and New Zealand: “It has been a long time coming, but the Australian travel and tourism sector can finally breathe a sigh of relief.

“The reopening of borders will reinvigorate much needed life in what was a struggling sector and brands in this industry will work hard to pivot their marketing strategies to take advantage of the news.

“I don’t think many Australians will need convincing to book a vacation, but I certainly expect to see digital ad spend in this category skyrocket through the rest of February and beyond.

“Competition for airline and accommodation brands will be fierce and at Pathmatics we will track which brands are advertising what and where to capture the attention of these consumers eager to go overseas.”

Digital Ad Spend in Travel & Tourism February 7-14:

pathmatics - Digital ad spend in the travel and tourism category from February 7, 2022 to February 14, 2022

Do you have anything to say about this? Share your opinions in the comments section below. Or if you have any news or tips, email us at [email protected]

Sign up for the AdNews newsletter, like us on Facebook or follow us on Twitter to break stories and campaigns throughout the day.

Comments are closed.