Travel Nevada to distribute $ 730,000 to rural Nevada groups to promote tourism


CARSON CITY – A video featuring musicians from Virginia City and a campaign to promote the Lehman Caves in Great Basin National Park are among the marketing projects that will receive funding from the Nevada Division of Tourism (Travel Nevada). The Nevada Commission on Tourism (NCOT) on Friday approved $ 730,547 in grants to rural Nevada communities to market themselves as tourist destinations.

“Travel Nevada’s Rural Marketing Grants Program is a key factor in how we support Nevada communities as they grow their economies,” said Brenda Scolari, director of the Nevada Department of Tourism and Cultural Affairs. . “We are proud to support the efforts of our dedicated tourism partners in rural Nevada. “

Grants have been given to nonprofit groups for tourism marketing projects that will result in overnight stays, generating room tax revenue for the state.

Lincoln County organizations were among those receiving funding. The Lincoln County Authority of Tourism (LCAT) received $ 18,300 for print and digital advertising, $ 5,473 for rebranding and $ 8,000 to manage its website and social media assets. The Pioche Chamber of Commerce received $ 4,800 for the update and management of its website.

Among the other funded projects:

  • The Virginia City Tourism Commission received a grant of $ 12,500 to create a promotional video featuring local musicians. The four- to five-minute video documents the artists as they work to create a song that will ultimately become the new music track for future publicity. Video will also be used in advertising.
  • A $ 12,000 award to the Great Basin National Park Foundation to promote the park’s Lehman cave system through photography, videography and social media, as well as traditional and digital advertising. August 2022 will mark the 100e anniversary of the designation of the Lehman Caves as a national monument.
  • The Goldwell Open Air Museum near Beatty received $ 4,700 to promote its Bullfrog Biennial arts festival through radio spots, posters, postcards and social media ads. The October event will be held in conjunction with Beatty Days, another fall community festival.
  • A grant of $ 6,150 was given to the Marzen House Museum in Lovelock to create brochures explaining the revitalization projects underway at the museum. Digital versions of the brochure content will be placed on the Marzen House website and Facebook page.
  • The Moapa Valley Revitalization Project, a non-profit organization seeking to develop tourism, community resources and the local economy, received a $ 10,000 award for marketing materials including advertisements, promotions on social networks and the distribution of tourist guides.

Funding for Travel Nevada’s rural marketing grant program does not come from the general state fund. Travel Nevada receives three-eighths of 1 percent of room tax revenue as part of its operating budget. A portion of these funds are used to deliver the Rural Marketing Grants program. Grant recipients must match 50-50 in volunteer hours funds, unless a waiver is approved. Grants are distributed in the form of refunds to beneficiaries upon completion of projects, and labor and funding details are documented.

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