Group and Tourism Fiji cooperate to promote Fiji as a destination

The world’s leading provider of travel services, Group and Tourism Fiji have signed a three-year strategic memorandum of understanding focused on promoting outbound tourism to Fiji and developing its exposure to the global Chinese community.

The MoU was signed during an online ceremony attended by Brent Hill, Managing Director of Tourism Fiji, and Schubert Lou, Director of Operations, The new agreement will see the two sides working together to promote Fiji as a destination, using the strength of Group as a leader in travel marketing and operator of major global travel brands. Together, the two organizations will collaborate on knowledge sharing to determine how they can best contribute and drive the travel resumption. Group’s extensive cooperation with Tourism Fiji aims to support and stimulate the resumption of travel to the destination and encourage travelers from all over the world to visit once international travel restrictions are lifted. Over the next three years, the two sides will collaborate on travel marketing initiatives, products and data, and fully optimize the travel experience for tourists to Fiji.

Schubert Lou said, “ Group is delighted to be working with Tourism Fiji to maximize their presence and reach as global travel continues to recover. By leveraging the global position and resources of Group, we are able to support destinations, such as Fiji, to develop marketing campaigns and initiatives that reach travelers around the world. We look forward to starting working with the Tourism Fiji team to welcome travelers to this incredible destination. “

Brent Hill added, “Tourism is vital to the Fijian economy, accounting for around 35-40% of GDP. Following the devastating impact of COVID-19 on the industry, we are pleased to work with Group to develop their expertise and vast resources in our recovery plan.Working with a global player like Group with strong brand awareness in key target markets, especially the global Chinese market, we look forward to sharing the wonders of Fiji with a larger audience.

In line with the global travel recovery, the two sides will work together to better capture pent-up demand, developing campaigns to get traffic and travelers to explore Fiji. Home to world-class travel platforms such as, Ctrip, Skyscanner and Qunar, Group will leverage its global presence and user base to open channels to generate greater traveler interest. for the archipelago of the Pacific Islands.

Tourism accounts for around 35-40% of Fiji’s GDP and employs around 150,000 people, 120,000 of whom are believed to have lost their jobs during the pandemic. From 1st In December, Fiji began welcoming international visitors from listed travel partner countries – a positive move for the nation as it seeks to encourage safe travel flows and incredible news for travelers keen to explore the many wonders of the he is.

More positive news for the region, according to Group and the recent WTTC’s Trending in Travel report, Asia-Pacific travel and tourism GDP is expected to grow 36.3% in 2022, with increased spending. of international travel by 148.3% year-on-year. A promising sign for the strength of the travel upturn as 2022 approaches.

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