Welcome to Yorkshire’s urgent task as James Mason leaves the tourism organization – according to the Yorkshire Post

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James Mason has tendered his resignation as Managing Director of Welcome to Yorkshire.

Only he, and a privileged few, will appreciate the magnitude of this task – and what it took to consolidate this organization when the extent of previous mismanagement was not entirely clear.

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This meant that Mr. Mason was losing many talented people to balance the books as well as public and private sector funders looking for transparency and value for money as they reassessed their previous commitments. .

James Mason has succeeded disgraced Sir Gary Verity (pictured) as Managing Director of Welcome to Yorkshire.

Yet just as WTY struck a new balance and marketed Yorkshire as a destination for hikers and food connoisseurs after canceling next year’s Tour of Yorkshire due to the costs involved, Mr Mason’s decision to resigning at this stage risks leaving the organization behind. one unless the resulting leadership vacuum is filled quickly and effectively.

After all, local councils, as Mr. Mason is well aware, will want clarification on the county’s future tourism strategy at a critical time for the industry – sentiments shared by corporate benefactors who, like many, will be baffled by the moment of this upheaval.

As such, there is now a greatly heightened expectation of Peter Box, the former Wakefield Council chief who now chairs WTY, to make the right calls alongside his board. They cannot afford to let the county down. An entire industry – and the livelihoods of tens of thousands of people – depends on their next moves.

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