Wind River Visitors Council releases tourism impact data

Visitor spending brought $157.8 million to Fremont County in fiscal year 2021-22

Tuesday, September 20, 2022—Wind River Country, Wyoming— As the busy tourist season winds down in Wyoming, the Wind River Visitors Council shares expense data for fiscal year 22 (July 1, 2021 to June 30, 2022), which includes $1,016,610.77 in lodging taxes.

“Fremont County has had a fantastic year in terms of visitor spending and lodging tax collection,” said Helen Wilson, executive director of the Wind River Visitors Council. “Tourism is a major economic driver for our local communities and businesses, and the 2021/2022 fiscal year broke records for our region.”

Visitor spending at Fremont Canyon contributed $157.8 million to the local economy where it touches a variety of business sectors including dining, lodging, entertainment, gas, shopping and more .

In fiscal year 2021/2022, visitors spent the following:

  • $30.7 million was spent on restaurants (up 16.9% from 2020)
  • $27.8 million was spent on accommodations (up 56.4% from 2020)
  • $21.6 million was spent on arts, entertainment and recreation (up 16% from 2020)
  • $19.9 million was spent on gas and local transportation (up 54.7% from 2020)
  • $17.4 million was spent on shopping (up 17.6% from 2020)
  • $9.8 million was spent on grocery stores (up 18.8% from 2020)
  • $1 million was spent on air travel for visitors (up 20.7% from 2020)

Tourism also helped support 1,460 jobs and generated $54.2 million in wages, an increase of 50 jobs over the previous year.

Throughout the year, the Wind River Visitors Council markets Fremont County and the Wind River Indian Reservation through 4% lodging tax funding, with projects and initiatives including audio tours , events, marketing campaigns, social media, influencer partnerships, public relations, familiarization tours and more.

In addition to promoting Fremont County as a tourist destination, the Wind River Visitor Council has a Tourism Asset Development (TAD) program that gives 25% of the local lodging tax back to local communities in the percentage qu they contribute to the accommodation tax. Funds returned to Chamber of Commerce offices in Lander, Riverton and Shoshoni; Town Hall in Hudson; and Destination Dubois to market their communities through efforts that include events, grants, educational programs and more.

To learn more about the Wind River Visitors Council, as well as the positive impacts of the TAD program, visit WindRiver.org/contact us/about.

About Wind River Country

The Wind River Visitors Council is the designated marketing agency for Fremont County and is responsible for promoting travel and tourism throughout the county. The association is financed by the accommodation tax. Wyoming’s Wind River Country is a destination that includes wide open spaces, awe-inspiring scenery, incredible history, and the communities of Atlantic City, Dubois, Hudson, Jeffrey City, Lander, Riverton, Shoshoni, South Pass City, and the Indian Reservation. of Wind River. More information can be found on WindRiver.org or on social media at Facebook, instagramand Twitteras well as #WindRiverCountry.


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