Winter getaway? New tourism campaign invites you to stay in Connecticut

Believe it or not, the pandemic has benefited one industry of the state – tourism. Now, the state is doubling down with a dazzling new advertising campaign.

The “The State I’m In” campaign aims to support the continued economic recovery of Connecticut’s $ 15 billion tourism industry.

The Bridgeport murals are just one of the places Connecticut wants tourists to visit this winter. Other sites include the Dockside Brewery in Milford and Backyard Adventure Tours in Litchfield County.

“We’re just trying to change the image of Connecticut a little bit. It’s fun, it’s hip, it’s bold, it’s diverse. And that’s what you’re going to see,” Governor Ned said. Lamont.

These ads will run at high profile events, such as New Year’s specials, the Super Bowl, and the Oscars. The timing is not a coincidence either. COVID-19 keeps travelers closer to home.

Ads will run until March 31, 2022.

“We had more visitors to our state last year than ever before and a lot of them are staying,” said Lamont.

The TV spot for the new campaign was produced by creative and production companies in Connecticut and features local talent, Eddie Cruz, Jr. – a Newington native.

The new advertising campaign also includes social media videos and highway billboards. It cost $ 1 million from the existing tourism budget.


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