Wisconsin River Pro Rodeo Receives State Tourism Grant

The Lincoln County Rodeo Association, which hosts the annual Wisconsin River Pro Rodeo in Merrill, was among many organizations to receive a Joint Effort Marketing (JEM) grant through the Wisconsin Department of Tourism.

“YWAM Grants provide partnership funding to help Wisconsin nonprofits promote tourism, including 501 (c) (6) organizations such as convention and visitor bureaus and chambers of commerce.” , said a statement from the Ministry of Tourism. “With five rounds of grants throughout the year, JEM grants are part of an ongoing program to launch projects and increase economic impact. “

According to the release, a total of $ 253,976.00 in YWAM grants has been awarded, of which $ 12,750.00 has been allocated to the Wisconsin River Pro Rodeo.

Other YWAM grant recipients included:

  • Barron County Pro Rodeo Event, Barron County Pro Rodeo, Inc. – $ 17,313.00
  • Blue Ox Music Festival, Eau Claire Tour – $ 19,875.00
  • Bourbon, Bluegrass & Brews, River Falls Region Chamber of Commerce – $ 27,788.00
  • Country Jam USA-Operation Head East, Visit Eau Claire – $ 39,500.00
  • DAS Fest USA, United Way of Walworth County – $ 24,500.00
  • Dirty Ninja Mud Run for Kids, Town of West Bend – $ 5,000.00
  • Eau Claire Marathon, Eau Claire Tour – $ 39,500.00
  • Glass Lakeside Art Show & Sale (GLASS) Arts Festival, Bergstrom-Mahler Museum of Glass – $ 39,500.00
  • The Nature of Light: An Exploration After Dark, Paine Art Center & Gardens – $ 28,250.00

“Wisconsin’s tourism industry is a central part of our Wisconsin way of life and the long-term economic success of our state,” said Governor Tony Evers. “These YWAM grants will continue to build on our work of investing more than $ 200 million in Wisconsin’s tourism and hospitality industries to ensure that Wisconsinites and visitors around the world can experience all that our state has to offer, from River Falls to West Bend.

“This YWAM grant series showcases new and existing events across Wisconsin that are sure to delight and inspire,” said Secretary-designate Anne Sayers. “These organizations come together to showcase Wisconsin’s vibrant nature while making real economic impact for local communities.”

About YWAM Grants

The Tourism Ministry said a JEM grant is “often a catalyst for communities, empowering them to harness the power of travel to have a strong impact on their economy and create jobs for its residents.”

Eligible expenses include, but are not limited to, email marketing, print and broadcast advertising, direct mail, public relations and billboards.

In FY2021, the ministry funded 49 YWAM projects, allocating $ 1,180,000.00 million statewide. YWAM grant funds are available to nonprofit organizations promoting Wisconsin tourism events and destinations. The state can fund up to 75% of a project’s advertising and marketing costs for the first year and provide support to second and third year projects with decreasing funding amounts until the projects become autonomous.

The next round of YWAM grant applications will be accepted until February 1, 2022.

For more information on the YWAM program, all deadlines and application documents, visit www.TravelWisconsin.com/industry.


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